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WHAT IS IT? Shampoo that has been developed to help make your hair stronger and protect it from chemicals in styling products and heat stylers. HOW DO YOU USE IT? You use this shampoo the same as any other one but it is gentle so that you can use it every day without it damaging your hair or stripping it of natural oils. WHAT I THINK I like this shampoo and think it is very good for my hair. It makes my hair and my scalp feel very clean and I like the way that it removes all of the styling products from my hair without leaving any residue at all. My hair looks very shiny after I have washed it in this shampoo and I do not have to be strict about using conditioner because my hair feels soft without it, there are a few knots but I would expect that if I don't use conditioner and they come out quite easy with my comb. It does not smell very special but it has not got a horrible smell either, it disappears when I have rinsed my hair so I do not care what it smells like. I like that my hair stays feeling clean all day and that I can style it as soon as I have washed it because it does not turn unmanageable like happened when I used another different Paul Mitchell shampoo. I think it does help to protect my hair from styling products and washing it every day as well because I have seen that I do not have so many hairs on my clothes and on my hair brush through the day. ANYTHING ELSE The Paul Mitchell Super Strong shampoo costs about £15 for a bottle but you only need to use a little bit every time you wash you hair so a bottle lasts for at least of 3 weeks. 4 Dooyoo Stars.