Product Type: Percy & Reed hair care products
Newest Review: ... costs £20, which is pretty expensive. This mask is described as a rescue remedy for hair, a deep indulgent treatment that can help make i... more
Percy & Reed Totally TLC Hydrating Mask - TLC at a high price
Percy & Reed Totally TLC Hydrating Mask
Member Name: maxwell_star
Percy & Reed Totally TLC Hydrating Mask
Date: 16/07/12, updated on 16/07/12 (67 review reads)
Advantages: Great product, amazing results, nice easy to use packaging, lovely smell (mostly!)
Disadvantages: Price, anorexic drawing!
A few months ago I received the Percy & Reed Totally TLC Hydrating Mask free with a copy of glamour magazine. I have a subscription to the magazine and over the year I have had quite a few great quality beauty items. I don't regularly use hair masks but I knew my hair could do with an extra moisture boost so I was interested to give it a go.
- Percy & Reed -
I had never heard to this posh looking brand so I decided to do a little research. They are two male hair dressers called Paul Percival and Adam Reed. They have had their hands on the hair of the rich and famous for decades and now run a salon in London (Great Portland Street, near Oxford Street). In 2007 they launched their own range of hair care products so that everyone could enjoy their 'modern, cutting-edge yet wearable' style. With individual products ranging in price from £4 for a finishing polish to £20 for a full size version of the hair mask I received I think their range is accessible to most people. It is definitely more than I would like to pay for hair care products to use daily but they are an affordable treat for occasional use and are more reasonably priced than I thought they might be.
- The Packaging -
I think when you are spending this kind of money on hair care the packaging is quite important. Of course the most important thing is that the product achieves the results you desire but for me it is also a priority that the packaging looks good and worth the price I paid. I received a 100ml tube of the hair mask but the full size 175ml version comes in a tub with a screw on lid. Both have the same design. The packaging is light cream in colour with all the detail being in black and grey. You might think this sounds a little dull but it actually looks really good. At the top of the tube you can clearly see the Percy & Reed logo which looks quite posh as you would expect. Just underneath this is the word 'hair.', I was wondering if they displayed it like this so that they could one day branch out into other products and have headings like 'body.', 'face.', 'feet.', 'hands.' Etc. Towards the bottom of the tube you can see the name of the product with the volume clearly labelled. Beside this is a picture of a rather glamorous but certainly anorexic lady with amazing hair. Her locks are wavy, full of volume and are flowing from her head like she's a goddess. She is wearing what looks like a swimming costume. She is ridiculously thin though which, even though she is just a caricature, to me is a little off putting and doesn't really give an impression of a 'real' woman. She appears to be saying "SOS! Save our style". The back of the packaging gives a list of ingredients, directions for use, and a 'salon secret' which I will talk about in a minute. There is also a brief description of what the product should achieve; 'helps restore your hair's vitality making it soft and more manageable'. Apparently it does this with the help of marshmallow and coconut oil, yummy! Overall I would say the packaging looks good. It looks posh, sophisticated and unique. I do find the anorexic a little odd but I do like the black and white drawing otherwise. The tube is also functional with a lid that twists on/off easily and doesn't leak the product. The lid is also the base which the tube stands upon and it doesn't topple over at all. The opening of the tube is small so you can easily squeeze out a controlled amount of the hair mask. The only downside is that you can't see how much is left in the tube but this wouldn't be the case with the pot. It would also have the advantage of being able to get every last drop out of the pot.
- Applying the Mask -
When the lid is taken off the tube the first thing that hits you is the smell. It smells sweet, most likely because of the marshmallow and coconut oil. This is quite nice but if I really breathe it in it does have quite a chemical undertone which burns the back of my throat a little but this smell isn't overly obvious. The cream is white in colour and rather like a conditioner in consistency. It is quite thick and not at all watery so it seems good quality. Before applying the mask I washed my hair with shampoo. I then squeezed out a reasonable amount into my hand and started rubbing it onto my hair. I started at the roots and rubbed it down to the tips, squeezing out a bit more from the tube to ensure that my hair was fully covered. The cream felt really creamy and luxurious and made my hair feel really sleek and silky as I rubbed it in. The salon secret given on the packaging tells you that a higher temperature opens the cuticles so that nutrients can penetrate the hair more deeply. This makes sense as that is true for your skin. So while still in the bath I wrapped my hair up in a towel as the directions suggest and left it on for ten minutes. I then removed the towel and rinsed my hair. It did take a little while to thoroughly rinse my hair but I think you would expect this from a hair mask. My hair felt lovely after rinsing. Really soft and silky and felt like it was really nourished. I had got used to the smell too and it had rather grown on me. I couldn't wait to see the results once my hair was dried.
- The Results -
I gave my long, thick hair a good brush and then let my hair dry naturally. It was extremely easy to brush my hair. Once it was dry it looks shiny, silky and sleek and overall just looked much healthier and hydrated. It gave my dyed hair a new gloss which I really liked. I was very pleased with the results. My hair also smelt amazing. The chemical smell was completely gone and I was left with this warm, sweet scent which really was lovely. Overall I would say it did everything I expected it to do and more. It is unfortunate that I don't have the time or money to treat myself to this a little more often so for me it is just used occasionally when I have a special occasion.
- Price and Availability -
As I have already stated the full size 175ml pot will set you back £20 which is quite a lot of money for a hair care product, although I think this is fairly competitive among the 'posh' makes. It does make my freebie size seem very generous. I have decided to do a little maths to work out the cost per use. I think I will probably get a maximum of five uses out of the 100ml tube, so that's 20ml per use. With the 175ml pot that would give you 8.75 uses so let's round that up to 9. £20 divided by nine is £2.22 per use. Obviously this will vary depending on the thickness/length of your hair and how generously you choose to apply it. I don't think this price is too ridiculous but it certainly isn't something I could afford to do very often. The mask is available from the Percy & Reed website and Salon, Selfridges, Space NK and Asos.
- Would I Recommend? -
I would recommend this hair mask if your hair is in need of some TLC, you are looking for a good quality product and you don't mind splashing your cash on £2.22 per use. For me it is a bit expensive so I may allow myself the occasional treat but most likely I would try something that is a bit more affordable. Needless to say I am very pleased to have been able to try this for free.
Summary: A lovely hair mask, great for the occasional treat but too pricey for regular use