The bottle itself is an angular almost rectangular shape, and is transparent meaning you can see the rich purple colour of the shampoo inside. The writing is clear, and simple to read. The angles combined with the purple almost make the bottle appear jewel like, as though it's a gem.

The shampoo is a royal purple, and has a runny gel like texture. You don't need a lot of it, as it lathers nicely in your hair. It smells fantastic - a slightly sweet, fresh smell - and you can still smell it when your hair is dry.

Your hair is left definitely feeling clean. It really smooths your hair out - even more-so if you use the matching conditioner. Immediately after washing out you can feel your hair is more silky, and you can still smell its scent.

I didn't find any particular change in the straightness of my hair - admittedly, my hair is straight anyway, so there would be no drastic effect.

It's inexpensive, and can be found for under £2 easily. Considering it lasts a while, as it lathers up quite a lot, I'd consider it good value for money.