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Schwarzkopf Live Colour XXL Shake It Up Colour Foam

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24 Reviews

Brand: Schwarzkopf / Colour / Type: Hair Foam

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    24 Reviews
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      29.08.2013 05:19

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      This range is absolutely fabulous for an instant injection of vibrant colour... but here are people on this forum who seem to think it is a permanent colour.... Like any other "rinse" style hair colour product, this colour will not stick to your hair and will only stop running after it has completely washed out of your hair. If you want a permanent result.... use a permanent colour! The plus side is that it leaves your hair nicely conditioned and will not cause damage like a permanent... and the colours are GORGEOUS!

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      17.08.2013 16:38
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      Generally ok if it's on offer, and your hair is fairly light to start off with.

      I have changed my hair colour from a dark brown and managed to get it nearly platinum blonde (yes, I'm crazy!) and the last time I had my roots grow through (medium brown) I thought I'd give this a try. I have used the regular Live XXL dyes in the past, and have used the Max Blonde one to touch my roots up with as it usually lifts my colour up to 8 shades, which is perfect. The foam however can only really go from about 4-6 shades. First we will start with the boring stuff like the packaging, smell etc... The packaging is quite funky, a nice pot that looks like a frappacino cup from a coffee shop. You basicly mix the products inside the cup, and shake 40 times. When you open the lid, there is a very light foam inside that looks more bubbly than foam. It smells okay, as it has pomegranate essence in it. To apply the product you just scoop it out of the cup and apply. It does tend to start to "un-foam" after a while, so make sure you're fairly quick using it. It doesn't feel that nice on the hair as it is applied compared to creams and masks, but it goes on fairly easily. I have chin length hair, so one pack was enough, but if your hair is any longer and thicker, it may be worth getting 2. The price is a bit expensive for what you get and how well it works, but if its on offer, and you need a quick hair dye thats easy to apply, then this is the one for you! My roots came out a dark gingery blonde, nowhere near as light as the max blonde regular style dye, but it did feel nice after. This would be suited more to someone who has dark blonde/medium blonde hair, as the lift isn't as strong as the regular Live XXL.

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      26.07.2013 16:54
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      Overall, really disappointing! Not recommended!

      Schwarzkopf Live Colour XXL Shake It Up Colour Foam Hair Dye (permanent) I bought this hair dye to use before my graduation, I bought it from superdrug online and I used it a couple of days ago. I have tried a few hair dyes from Schwarzkopf when I dyed my hair red, I have gone through q few boxes and I think it is a great brand. This is the first Schwarzkopf foma hair colour I have used, and lets just say I won't be buying another. - Product description (from Boots UK) "Schwarzkopf Live Color XXL Shake It Up Colour Foam Permanent Hair Dye Dark Chocolate Delight 465, permanent vibrant foam colour with dazzling gloss effect." - About the product The hair dye comes in a shaker/milkshake tub which is quite unique and makes it stand out on the shelves. The dye comes with the developer, a pair of gloves, instructions and a sachet of conditioner. I bought the shade dark chocolate delight 465 and it is a permanent hair dye. The product claims to give a dazzling gloss effect, vibrant colour, no drip formula and a juicy fruity scent. The product also claims to be as easy to apply as shampoo and be fun/easy to use. - Using the product Firstly, a skin test is needed to make sure that on the off chance you are not allergic to the dye/ingredients - I haven't had any problems with any of the at home and in salon hair dyes. The instructions are east to read and follow. You pour both the developer and the powder colourant into the shaker/milkshake style tub which is a bit unusual as the bottle is usually has a nozzle, not just an open top and also the colourant isn't usually in a powder form, even when compared to the other foam dyes I have used. You then put the plastic lid back on, which doesn't look like it will stop leaks at all but it does and you have to really shake it very well - I found some bits of powder dye at the bottom of the tub while using - so you have to really shake it very very well, from my experience. Once shaken very well, you remove the lid carefully and with the fat too big plastic gloves on, I scooped out some of the dye and began to apply it to my roots = I like the application of this product to an extent. It is quite usual because you apply it like a shampoo, and that it how the instruction advise you to apply the dye which is very unusual and something that I haven't had with any other hair dye. I find that nozzle bottles are easier and quicker to use personally. However due to the dye, possibly because it is a foam, it can be applied like s shampoo and you can massage it into the roots/hair which is great, in my opinion. While applying and using this product I found that it did have a slightly fruity scent, which is far nicer than other hair dyes I have used, however it did have a fairly strong under tone of chemical as with all hair dyes but it wasn't as offensive as other dyes. The application of this dye is pretty good and I like that fact that you can massage it into your roots/hair to an extent. Although as mentioned previously you do have to really shake the tub of dye very well because I did get some rather big clump of powder dye at the bottom of the tub which didn't look nice as you can imagine with a brown hair dye and I had to mush them up in my hands which didn't work too well but I had to use it anyway. After the application, I found that the one tub did cover all of my hair, not 100% because my hair is very long and fairly thick - also some of the dye was still in powder form but it was sufficient. I wouldn't buy this dye again but if you are going to buy this product and you have long hair then I would suggest that you buy two tubs. The dye doesn't smell bad so it is fine with me and it doesn't really drip either. However, after I had applied the dye and tied my hair up in a bobble I found that there was quite a lot of mess to clean up. I am not the tidiest when I comes to hair dye but this product was very messy! The dye was on the sink, wall, floor and on my skin. In my opinion, the foamy nature of the due and the ill fitting gloves made the dying process a lot messier than I would have liked. The dye was easily removed from the sink and walls with a wet cotton pad (water) but it did take a bit more effort to remove the excess dye from my skin. I used my trusty Bioderma makeup remover which is fantastic for waterproof makeup and stubborn makeup but it did struggle removing the thin layer of dye on my skin. I used milk in the end on my hair line, neck and ears which did get the dye off pretty well but overall this was a very messy product, more so than other dyes. I then waited for the advised time and I didn't experience any tingling, itching or burning from this dye and it didn't dip after application. I proceeded to wash the dye out of my hair, you should rinse the product out until the water runs clear - I usually find that this only lasts for a few minutes with all other dyes but with this one it took at least five minutes or more! That is quite a long time and then there is the sachet of conditioner. Usually the conditioner is in a tube but this is just one small sachet that I only managed to get one use out of which is disappointing and it wasn't that great anyway. Overall, the rinsing out is a bit time consuming and the sachet of conditioner was a bit disappointing and usually I like the thick, intensive conditioners that come with hair dyes. - Results Before I bought this dye I did read one review, on the superdrug website I think and they said that the dye comes out darker than shown on the box and expected. And this review is definitely correct, the dye has made my hair darker than the box shows and it is a bit darker than I would have personally liked - I am glad I have a salon appointment anyway before holiday! Also the dye made my hair have purple/red undertones which were really visible in bright lights which is a bit disappointing because I didn't want that! The dye made my hair colour a bit uneven because of the tones and because of the foam/powder clumps, in my opinion. However, my hair looked shiny, healthy (to an extent) and nice for graduation, which is why I dyed my hair. Overall, I am not that impressed with the results, although it worked for graduation - however 10/11 days after using this product I find that my hair is a little bit more uneven in colour and it has faded a bit already. - Overall Overall, I like the packaging and I do have really good experiences with the other 'normal'' non foam dyes from Schwarzkopf but this is not a good product. The scent is better than most dyes and I like the fact that you can almost massage it into the hair/roots and hair dyes are usually on offer. But other than these points it is pretty down hill from here. The application is really messy, the dye can be a bit difficult to remove from the skin, the dye doesn't mix well and I ended up with some powder clumps at the bottom of the tub. Also the dye made my hair darker than expected and it added slight purple/red undertones to my hair which I don't really like and the colour faded/become uneven after only 10/11 days. In conclusion, I definitely wouldn't buy this foam dye again (although I probably would buy their normal dyes) and I would not recommend this product! - Price and availability I bought this product from Superdrug online and it is currently priced at £3.99 or 2 for £7 on superdrug currently. Hair dyes are usually on offer in superdrug, boots, online and in supermarkets anyway. - Conclusions - Positives *Packaging, price, usually a good brand *Fairly nice scent, although it isn't great *Applies almost like a shampoo - Negatives *You have to mix very very well because I did get fairly large powder dye clumps at the bottom of the tub *Messy to use and it did need a lot of clean up *A bit difficult to remove from the skin *It took a while, longer than other dyes, to rinse out the excess dye and there was only a small sachet of conditioner, which was a bit disappointing *The colour at the end was darker than shown and the dye added slight purple/red tones to my hair which I didn't expect and I don't like *The colour looked a bit uneven and had faded after 10/11 days Thank you for reading my review

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        01.07.2013 20:45
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        Excellent value for money and well worth a try!

        Being a student for the past two years, expensive hair colouring at a salon is right out, so I've become addicted to home hair dyes, to keep my hair bright and colourful. The box promises 'colour power' and 'healthy shine', and I would definitely agree that it met those standards. Ease of use The product is very easy to use and only takes approximately 20-30mins to achieve the desired result!The instructions are very simple and gloves are provided. Beware with the foam though, as it can drip slightly, despite promises to the contrary. I would warn though that these hair colours are very strong and very bright, so it will stain clothes, towels or even furniture. After staining a white tile in the bathroom I have learnt my lesson and put old towels down everywhere! Similarly be careful with the dye on your skin-I would advise putting abit of vaseline around your face to prevent the dye staining face, neck or ears. In terms of colour, this left my hair very shiny and healthy looking. The colour was also a very noticeable red, which as my hair is naturally dark brown/black this is no mean feat. However the downside to the hair colour was that it washed out very quickly. I would advise when washing and drying your hair in the week after that you use an old towel as it will run for the first few washes. Overall I would say it lost most of its colour after approx 3-4 weeks so it requires a lot of upkeep. However for me personally I loved the colour and the condition it left my hair in so I will definitely be buying it again!

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        09.05.2013 15:38

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        Overall a good buy, but has it's downsides as with everything.

        As somebody who colours their hair on a regular basis, I'm constantly looking for and trying new products. I used the black dye in this range, as it was on an introductory offer in boots when it first came out. I paid around £3 for the dye which I thought was fantastic for a branded color and was even more impressed once I had used the product. In the box, you'll find a developer lotion, a colour powder and a conditioner. Once you've added the colour powder and developer lotion, you'll probably be a little skeptical. I know I was at this point because it looked like their was hardly anything there and like it had separated. However, once they're mixed, you're left with a quite strange looking (for someone who uses traditional colorants) foam. The foam is a bit messy to apply as you have to scoop it out of an ice cream like pot and smear it onto your head but once you've got it out of the pot, it's easy to spread it evenly as it just feels like rubbing shampoo into your hair. I have shoulder length, thick hair, and one lot of the foam covered nicely for me, however, I would recommend for someone with longer hair to use two. Because of the consistency of the foam, it's also quicker than normal hair colours as it spreads evenly as I mentioned before, but you'll probably use the time you saved on spreading it, in cleaning the bathroom afterwards. The packages development time was pretty accurant, and once washed off, the colour left a lovely shine. The conditioner included is similar to the ones that you get in the traditional schwarzkopf hair colours, in that it smells lovely, makes your hair nice and shiny, but doesn't go very far. The colour didn't fade atall and I didn't have to re colour until my roots were growing out.

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        10.04.2013 16:38
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        Average

        Last weekend I had a little time to myself, and one of the things that I decided to do was treat my self and get my hair cut and styled. While talking to the hair dresser she said that red hair was really on trend at the minute, and that it would really suit me. I have got naturally dark brown hair and had been wanting a change for a while and decided that seeing as it is coming up to summer it would be a good time to dye my hair a brighter colour. I wasn't prepared to pay the price that the hair dresser wanted to dye my hair, and decided to buy some from the shop and do it my self. I have used the Schwarzkopf shake it up hair dye before, and found that the results were really good considering that it is quite cheap so I decided to buy it again. There are several different colours but I couldn't see much choice when it came to shades, there was either a dark red which was almost purple or a brighter red called red berry passion which is the one I decided to buy. I paid around £6 for the hair dye which I think is really good value. The hair dye packaging reminds me of the Mcflurry container packaging design, and I think the packaging is a lot more 'fun' looking than any other brand. The container comes with everything you need inside it and you need to mix everything together in the pot, following the instructions carefully of course. Once you have added everything in you need to put the lid back on and make sure it's on properly and then shake it vigorously up & down. Being a bit of a worry wart I was really concerned the whole time I was shaking it that the lid was going to fly off, however it didn't! Ad I really did go for it when I was shaking it.. it was actually quite fun. After shaking it like crazy for five minutes the mixture was a dark strawberry ice cream shade of reddish pink and it was all foamed up. One of my favourite aspects of this product is the smell. I have used horrendously harsh smelling hair dyes in the past but this one smells fruity and really nice with no chemical smell at all. The dye comes with thin plastic gloves which I put on before scooping the dye out with both hands and spreading over my hair. In theory you'd think this would be quite mess free but because the foam is quite 'drippy' it isn't, it went everywhere! It dripped down my back, onto my forehead, on the floor. But, it was quite easy to clean up and didn't leave any chemical smells so I am not complaining too much. There was enough dye for my shoulder length hair and after leaving it on for thirty minutes I washed it off in the shower. It rinses out very easily, which is more than I can say for most of the dyes I have used in the past so this is definitely big advantage. The hair conditioner provided left my hair feeling smooth and soft, and once I had dyed my hair I looked in the mirror excited to see my new hair. I almost laughed out loud to be honest because it looked more strawberry blonde than red, and it looked quite washed out - I was disappointed. But, I do think it looks nice even though its not as bright or intense as I wanted and my hair looks glossy and shiny. For now ill leave my hair as it is but in the next week or so I will be buying a different dye and re dying it to get the brightness that I want. All in all I am going to give this three out of five stars. It is easy to use, smells nice, the conditioner provided with it is good and it is cheap. But, it is quite messy and the colour payoff isn't as good as I was hoping.

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          03.04.2013 14:04

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          This hair dye made me miserable

          I would not wish for my worst enemy to have to use this hair dye. My first issue with the dye is that it is extremely messy. I honestly cannot fathom why it has been designed as a foam that you have to scoop out yourself rather than have it come out of a bottle. It just got everywhere and stained everything - bathroom, skin, clothes, floor. The colour itself turned out horrible. I had light brown hair so thought it would look quite vibrant. No. It looks like my hair was originally black and I've tried to put a red rinse over it, which is really not what I was going for. It's also stained my skin really badly, usually I just put some moisturizer around my hair line before I dye it and afterwards any colour comes right off my skin, nope not this one. Usually I use dyes that are brown shades rather than red though so maybe this is a factor. The only one redeeming factor of this dye was that it smelt like strawberries. I didn't want to give it a star but in my frustration I clicked on it and now I can't get it to go away. Would not use again, would not recommend.

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          20.10.2012 02:09
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          I won't be rushing out for this!

          ~*~*~ Schwarzkopf Live Colour XXL Shake It Up Colour Foam ~*~*~ ~ What is it? ~ Schwarzkopf Live Colour XXL Shake It Up Colour Foam is a hair dye. Unlike most hair dyes this comes packaged in a small pot with a domed clear plastic lid, inside the pot you will find a tube of conditioner, a bottle of developer, a sachet of colour powder, instructions and protective plastic gloves. Make sure you do not break the lid as you will need the tub and lid to mix the dye! When mixed you will be left with a pot of foam that then needs to be applied to your hair. ~ How does it look? ~ I had seen this advertised on the telly and hadn't really thought much of it, I am a massive fan of colouring my hair and for some reason this just didn't appeal to me very much, however I was in Superdrug about to pay for the stuff in my basket when I got distracted by the hair dyes that were conveniently placed behind the queuing area of the tills. This Shake It Up Colour Foam caught my eye as it was on a special offer, and was priced at about £3. Haven't never really paid it any attention before I picked up a pot and thought that it did in fact seem like a pretty good idea, so I chose my colour, popped it in my basket and took it to the tills. On the shelf these do stand out quite a lot as they are not just boxed up like the other hair dyes, the pot is round and mainly blue in colour. On the front of the pot is a model showing the hair colour you could achieve by using the product. Sat on top of the pot is a clear domed lid. It looks quite like a chunky slush puppy cup! The overall look of the hair dye is quite impressive. It certainly looks new and different anyway. ~ What about using it? ~ I didn't immediately use this hair dye, it sat on top of my bathroom cabinet with the other boxes of hair dye I hadn't yet got around to using. Before using it I decided I wanted to go blonde, and to get back to blonde I used a colour remover and then attempted to colour over the top to make it lighter again, however my hair reacted with the colour remover and hair dye and ended up a reddy pink shade, if the colour was a good reddy pink I could have left it at that for a bit, but it wasn't and I had two funerals coming up within two days of each other and I didn't think it was suitable for me to go to them with my rather fetching new hair do, so I grabbed this off the bathroom cabinet and decided to put it to good use. I bought it in a red shade - Red Berry Passion to be exact and even though I didn't want to go red again I felt I didn't really have much of a choice! I took the pot down to the kitchen (better lighting and no kids running around!), grabbed my mirror and set about getting started. I first had to peel off a seal that was keeping the lid in place, after doing so I then carefully removed the lid and set it to one side, I then removed the contents from inside the tub and laid them out on my kitchen worktop, a brief scan of the instructions told me what was needed to be done, including a sensitivity test which I will admit that I failed to do, this is not something I would recommend so do follow the instructions carefully. I poured the bottle of liquid into the pot and then added the sachet of powder, I then replaced the domed lid and made sure it was firmly back in place and then proceeded to shake the tub for the recommended time (I can't remember how long) but I am sure it said not to shake vigorously but do it gently. The first thing I noticed was lots of red powder stuck in the lid, so I did end up giving it a good shake, I could see the liquid turning to foam quite quickly but I could still see dots of bright red dotted in the foam. There wasn't really much I could do after that so I removed the lid carefully and with the gloves on my hands and then got to work on my hair. To use it you have to scoop the foam out of the tub and work it into your hair. I am not sure why but it hadn't mixed perfectly and I could feel gritty powdery bits whilst I was working it into my hair, however I must add that I could see the colour working pretty much straight away, my reddy pink hair was quickly turning a darker shade of red which of course I took as a good sign! My hair was just sitting on shoulders at this time and I found one pot was plenty for my hair, I would recommend using two pots or more for very thick, long hair. After finishing applying the foam, I left it to develop for the recommended time which I am sure was around 25 - 30 minutes and then I took a look at the colour before going upstairs to rinse my hair. The colour looked dark and it had definitely taken well, I was happy with it so off I went. When rinsing my hair I noticed big clumps of thick red coming out which I soon came to realise was the powder that had not mixed, it made an awful mess in my bath and I kept finding myself rinsing off the bath rather than my hair! When rinsing my hair the water was running a deep orange shade for a while and then eventually fading to almost clear - I find that whenever I use a red colouring on my hair the water doesn't run clear until it has been washed at least five times anyway! After applying the conditioner and rinsing again I was ready to go. And that was it. I found the application went quite well and the foam was easy enough to apply without being overly messy, wear an old top or cover your top with a towel as I found I did get some drips. ~ The end result ~ After rinsing my hair I popped a towel on my head and left it for a bit, I then went on to dry my hair with a hair dryer, just roughly and I was really pleased that it felt really smooth and soft despite having previously lightened my hair. I then went to the mirror and used my hair straighteners to style my hair and it looked really glossy and shiny, it was a good result. ~ Does it fade? ~ One word - Yes. But I will go on, I had coloured my hair so I looked suitable to go to the funerals and with them being just two days apart I was pleased that my hair did look good and appropriate, not that anyone was looking at my hair but still. I coloured my hair the day before the first funeral and then washed it that night, I noticed that whilst showering the water was running orange so I knew some colour had come out again, I then washed my hair on the morning of the second funeral and again noticed the orange colour, looking at my hair properly in the mirror I could see that it had indeed faded but not by a noticeable amount, but after that it just seemed to really fade with every wash. It looked washed out and in dire need of re-colouring within a week and a half of doing it. I didn't find this very impressive at all. ~ Would I buy it again? ~ For the reason above, no I don't think I would bother buying this again, well not in the red shade anyway. Whilst it was easy enough to use the colour just didn't last long enough for me, I know red is a colour that fades quickly but a week and a half is bad by any circumstances! ~ Colours available ~ Cranberry Kick Blueberry Crush Violet Berry Burst Red Berry Passion Dark Cherry Bliss Black Velvet Crush Dark Chocolate Delight Dark Toffee Swirl As far as I can see by looking online these are the only colours available. Thanks for reading :o) x

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          18.10.2012 22:34
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          Not a product Im willing to try again

          I have long, thick hair, and my best friends mum is always fiddling with it and says she has hair envy! About a year ago, she was looking and asked if I had considered dying it purple. At the time my hair was a boring brown, and I am usually someone who likes bright and bold colours on my hair. The next day, she turned up with a purple hair dye for me! At the time I had never seen these Shake it up foams, they were pretty new on the scene a year ago. I tried looking on the Shwarzkopf website but couldnt actually find any information on them there, but did come across their official Facebook page for them. On there I could see they have 8 shades available, Red berry burst, Blueberry crush, Dark cherry bliss, Black velvet crush, Cranberry kick, Violet berry burst, Dark toffee swirl, and Dark chocolate delight. The shade I had was the violet berry burst. The packaging is different to a norma home hair dye kit. Instead of coming in a box, this looks almost like a takeaway milkshake bottle, with a rounded cardboard container, and a domed plastic lid. The colouring is blue, which fits in with the other dyes in the XXL range, the same as the picture of the models. The XXL range always has a male and female model, the female always being the more prominent of the two, with their hairs dyed the colour of the dye. The Violet berry burst models hairs are a a gorgeous deep, but vibrant shade of purple, and I was so excited to try it out. The first time it was used, my friend helped me out applying it, but when I used it again a month or so later, it was easy enough to apply myself. You just add the contents to the pot, place the lid on, and shake. The contents will turn into a foam, that you can then just scoop out and apply. It doesnt look very secure, but the lid manages to stay put! It soon became obvious on the first application that there wasnt enough foam for my hair, but I should have known better as the length and thickness of my hair, there arent very many home dyes I can use without needing at least two packs. My friend dealt with this the first time by applying the dye mainly to the top and back of my hair so the underneath was still brown and I didnt have purple patches. We applied another pot to the rest of my hair the following day. One thing about these dyes I liked was the smell. Instead of a strong ammonia smell you get with most dyes, these ones are fruity scented. They still have that slight chemically smell to them, but mixed with the strong fruity smell, it isnt too bad at all. After waiting approximately 30 minutes for the colour to develop, we rinsed it off, and I dried my hair. I was pretty disappointed. My hair was darker, and it looked slightly purple, but it was nowhere near the vibrancy shown on the box. It wasnt until a bit later we went outside, and my friend pointed out that in the daylight, my hair was a lot more vibrant, but still not what the box showed. Which is all good, but I dont plan on being outside all day! It was just 4 weeks later when the dye started to wear off, and as I couldnt decide on another colour I liked, I decided I would reapply this one. This second application is what put me off these, as I think I began to have an allergic reaction to it. I did the application in the evening, and the next morning I woke with a pounding headache, and my eyes felt puffy and swollen, and I was slightly warm. The only thing I could put this down to was the hair dye. Luckily these effects slowly disappeared after taking an anti histamine, but it was enough to freak me out of using these. That along with the short time required between reapplications and the lack of vibrancy were enough to put me off these for life.

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          23.09.2012 16:29
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          All I can say is that I wish that I'd read the negative reviews on here first!

          All I can say is that I wish that I'd read the negative reviews on here first! The title says it all really, and I can safely say that I won't be buying this hair dye ever again. I would have given it zero stars if that was possible, but the minimum rating DooYoo will let you give is one star - maybe they should look into changing that as some products really don't deserve any stars at all! I've been dying my hair myself for nearly 20 years now, ever since I was a teenager, so I'm no novice with hair dye, and I've had very few hair dye disasters over the years. The few disasters that I have had were primarily when I was still a teenager and experimenting, and occasionally if I've used a new hair dye that doesn't really work for me. I've used the Schwarzkopf Live Colour XXL range (the normal hair dye, not the foam mousse that I'm reviewing now) previously with no problems whatsoever, and always been more than happy with the results. I've seen more and more 'foam' type hair dyes appearing in the shops, and they are always marketed as easier to use than the traditional type hair dye. So when I was looking to dye my hair a couple of weeks ago I decided to give a 'foam' style hair dye a try. I decided to go with the Schwarzkopf Live Colour XXL Shake It Up Colour Foam, primarily because as I said I've used the regular Schwarzkopf Live Colour XXL range and been happy with the results. The colour that I chose was the Dark Cherry Bliss, which according to the guide on the side of the tub should turn my mid brown hair a deep cherry reddish colour. I never pay too much attention to these as I find that my hair never normally turns out as bright as the colour guide on the side claims that it will. I was just kind of hoping for a reddish tinge through my hair and I'd be happy with that. This was £5.99 from Boots, and haircare products are currently part of a 3 for 2 offer across haircare, hair accessories, indulgent bathing and No 7. I toyed with the idea of getting three of the foam hair dyes, thereby getting one for free, but in the end I settled for just the one hair dye, and then I chose two bathing products as well. Boy am I now glad that I only decided to get the one hair dye! There were 8 colours to choose from in the range; violet berry burst, dark chocolate delight, cranberry kick, red berry passion, blueberry crush, ice blonde blast, black velvet crush, and the dark cherry bliss that I bought. These are permanent hair colours. So, this hair dye comes in a tub, and basically you use the tub itself to mix the hair dye in, to create the foam. Inside the tub you get an instruction leaflet, plastic gloves, a sachet of coloured powder, a bottle of developing lotion, and a sachet of conditioner. As with all hair dyes you are advised to do a skin test 48 hours beforehand, even if you've used the hair dye before as you can suddenly become allergic to any of the ingredients in the hair dye. I have to admit that I didn't do a skin test, and I never do to be honest. I know that I should especially as I have a friend who did have an allergic reaction to a hair dye. To mix the hair dye and create the foam or mousse you first pour the developing lotion into the tub or shaker bottle, and then add the sachet of coloured powder, put the lid back on the tub (make sure that it's closed firmly) and then shake the tub vigorously 40 times to create the foam or mousse. Then open the tub and the mousse is ready to use. This was easy enough to do, however the foam does then fill the entire tub, and the foam isn't white like it claims to be on the front of the tub, in the case of the dark cherry bliss colour it's red foam, so you do need to be careful when opening the tub so that the red foam dye doesn't go everywhere. So then you are ready to apply this to your hair, this again was easy enough to do, easier than the normal hair dyes actually, you just apply it like a shampoo. The foam was very runny, it wasn't a substantial foam like a mousse, which is how I had expected it to be, however it was still easy to apply to my hair. I did find that as I started to work my way through the tub the lower I got in the tub it became apparent that the powder hadn't mixed properly into the foam (even though I shook it the required 40 times, and very vigorously too) and there was lots of unmixed bits. I did use all of the foam including the partially mixed bits as I needed all of the the foam to cover all of my hair. I ended up just swirling the foam and the powder around with my gloved hand to try and mix the remaining bits before I applied it. It covered my hair well and completely and my hair piled up and stayed on the top of my head without the need for a bulldog clip - the foam kept it all there. I had been slightly worried that there wouldn't be enough foam to dye my hair, as when I opened the sealed tub the instructions inside said that if your hair is longer than chin length then you would need two tubs. My hair is slightly longer than shoulder length and the tub ended up being adequate for my hair. This is advertised as being a juicy fruity strawberry scented foam, I can safely say that it ain't like any juicy fruity strawberry that I've ever smelt, it smelt absolutely disgusting, even my husband came into the bathroom and asked me what that awful smell was! Ok so now it's time to take the plastic gloves off and wipe any drips or smudges off my skin. So I take the plastic gloves off and find that there was obviously holes on two of the fingers on both gloves so I now have four bright red fingers! I normally just use a face wipe to remove any hair dye on my skin and this always works, however there was absolutely no budging of the red stains on my skin from this hair dye, at all. I used face wipes, wet ones, soap and water, shower gel, face wash, nothing would remove the hair dye from my skin, or my fingers - nice! By this point the 20 minutes that you leave this hair dye on for were virtually up. So I tidied up and got ready to rinse the hair dye out. I had to bin the gloves and use some self tanning disposable gloves for rinsing the hair dye off as I didn't want my fingers to go any redder than they already were. I rinsed this out over the bath with the shower head, I gave up rinsing it out after around 20 minutes as my back was breaking from leaning over the bath and the water was still running out bright red. I figured that I'd rinse the remainder out in the shower later when I rinsed the conditioner out. The sachet of conditioner that came in the tub was the smallest sachet of conditioner that I've ever seen, I had to supplement it with some of my regular conditioner as well. I applied the conditioner and left it on my hair for a good hour and then rinsed it off whilst in the shower. I was in the shower for a good 30 minutes and the water was still running bright red, what the hell kind of hair dye is this!! I also scrubbed and scrubbed at the red dye marks on my skin and these only faded ever so slightly, again what the hell kind of hair dye is this!! So a bit hit and miss so far, but at this point I'd probably still buy it again, primarily for the ease of application. So now my hair starts to dry, I don't own a hairdryer and so my hair drys naturally, as it drys it becomes apparent that there are great big chunks of my hair that haven't been dyed at all!! This was not user error as I know that all of my hair was completely covered in the foam, and it was completely and thoroughly massaged in. I've dyed my hair enough times to know what I'm doing and to apply it correctly. I've never had a hair dye do this on me, I literally have huge chunks of brown hair dotted in amongst cherry red hair. It's weird as it's not chunks of hair that are a lighter red than the rest of my hair, it's chunks of hair that are not dyed at all, not one little bit, you can imagine how odd that looks! So now I will definitely not be buying this again! Having said that though the parts that have been dyed are actually a really lovely deep cherry red colour, lovely and glossy and shiny and definitely cherry red in colour. I do really like the colour, but I'd never chance using this again as it doesn't dye all of my hair! In the places where the dye has worked it has dyed all of my hair and covered my few grey hairs completely, however in the places where the dye hasn't worked, well it just hasn't worked! I used this dye two weeks ago and it is still running red from my hair each time that I wash it, and I've probably washed it around 8 or 9 times so far. It is still leaving red marks on my towels, and even on my clothes where my damp hair touches my top. It is also leaving red marks on my pillowcases. The red patches have gone from my skin, but they took a few days to fade, I've never had that with a hair dye before. I really can't recommend this at all, and I certainly won't be buying this again. It's a shame as I do like the colour (well the places where it did actually dye my hair!), and I did like the foam style dye as I felt that it made for a quicker and easier application. I would try a different branded 'foam' hair dye as I did like the concept. I'm actually off to Boots in my lunch hour tomorrow to pick up another hair dye to cover and correct this disaster!

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            24.08.2012 00:33

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            Not the best product for dark hair; disappointing

            This is a cheap and easy to use hair dye, perfect for home-dying, particularly if you don't have long. Including washing my hair beforehand, brushing it, mixing the dye, putting it on and washing it out, the entire process took about 45 minutes. The instructions are easy to follow and everything you need is included in the box. The 'foam' style makes it far easier to use and apply than alternative home dying kits, including others in the Schwarzkopf range which I've used before. I was satisfied with the process of dying and with the price. However, the result was somewhat disappointing. I have mid-brown hair, and was attempting to dye it bright red. Instead, after leaving it in for the required length of time and washing it out, I was left with dark brown hair, with a reddish tint. While the colour is nice, and certainly isn't one which I feel I want to get rid of immediately, it's not what I was intending, and nor is it what I thought would happen judging from the picture on the box. It's a lot subtler and less vibrant. This could be due to not using the entire bottle but as I have very short hair, that shouldn't have affected things quite so much. On a more positive note, the condition the dye left my hair in is great, thanks in part to the conditioner included in the packet. This had a lovely, slightly fruity smell, and left my hair feeling and looking soft. While I probably won't be using this product again due to the colour not ending up as I had hoped, I certainly don't view it as a waste of money (I paid around £5 for it) and would recommend it for people with light brown hair as I assume the results would be more noticeable, or for those with darker hair who are not expecting or wanting a vibrant red colour. The product also comes in a number of other shades. I would try it again were I to bleach my hair first, but I think that would be necessary to achieve my desired results

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            14.05.2012 16:31
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            a fab hair foam dye

            Schwarzkopf is a well recognised hair care brand. They offer a wide range of hair dyes for those wishing to dye their hair at home. Their Live XXL range is popular with those wishing to have a more dramatic and vibrant hair colour. ~Shake It Up Colour Foam~ Schwarzkopf have recently extended their hair dye range to include foam hair dyes. These hair dyes are classed as 'permanent' hair colours which claim to offer a 'gloss effect' and a 'juicy fruity scent'. The difference between this foam dye and regular hair dyes is the consistency. The foam is designed to be non drip and can be applied to the hair like you would apply a regular shampoo. ~Packaging, Contents and Other Essential Information~ There are currently 7 shades available in this range including 'Dark Chocolate Delight', 'Blueberry Crush' and 'Red Berry Passion'. There is a bit of every intense shade on offer including purples, reds and rich chocolate brown shades. For the purpose of this review, I will be discussing my chosen colour '499 - Violet Berry Burst' which is suitable for light brown to dark brown hair colours but the results will depend on how dark your hair actually is. The packaging is quite unique. It is a plastic 'cup' shaped tub which has the product information dotted around it. The hair dye is designed to be shaken up inside this tub. The contents are as follows : *developer lotion enriched with strawberry extract- 120ml *sachet lof colour powder - 120ml *sachet of conditioner 15ml *1 pair of gloves *instruction leaflet Schwarzkopf recommend that to do an allergy test 48hours prior to using this hair dye. The ingredients list is located on the base of the tub. If you have hair past your chin, two tubs of hair dye should be used. The contents of the developer lotion and the powder sachet should be mixed together and shaken 40 times before using. Apply the hair dye, wait 30 minutes, rinse and apply the conditioner. ~Price and Availability~ Shake It Up Colour Foam is available from various supermarkets and stores such as Boots. Expect to pay around £5.99 but shop around for price reductions. ~My Thoughts~ Despite being only 24, I have suffered with the odd grey hair since the age of 15. I have been dying my hair for several years now and always look to try new dyes to see if they will perform any better than the previous hair dye. I am fond of the Live XXL hair dyes that Schwarzkopf offer but back in February I spotted the new Colour Foam on offer in Tesco. It was priced at £4.00 but £5.99 is about average for this type of hair dye. The first Colour Foam dye I used was just before I went away for the week with my little family back in February. Despite being classed as 'permanent' I have yet to find any permanent colour. Hair grows and therefore roots are visible - shine fades and therefore a top up is required. I have recently dyed my hair using the exact same hair dye again after around 10 weeks from the intial use. This is good going and despite the fact the colour was actually quite strong and noticeable on my hair still, my roots were driving me crazy as my hair grows so quick. The first time I used this hair dye, my hair was just around chin left and I found there was far too much hair dye for my hair. It is currently at shoulder length and the amount of foam created is perfect for my hair length. Any longer than shoulder length then 2 tubs wouldn't definitely be required. I chose 'Violet Berry Burst' as I like my natural dark brown hair to be a purple like shade. ~Shake That Colour Up!~ Preparing this hair dye is exceptionally simple and the instructions are clear and to the point. The tub offers a secure surrounding for the foam itself. The developer lotion is a clear liquid and has a strong, synthetic strawberry scent. The powder is easy to sprinkle into the tub. The lid on the tub can be secured well to avoid leakages when shaking it. It is recommended that you shake the tub 40 times and this is more than sufficient as the liquid soon turns to a thick, pale red foam and there is plenty of it! Applying this hair dye is a breeze. The gloves fit well but I still managed to get dye around my nails. The foam is easy to scoop out the tub and doesn't drip everywhere. I can clearly see where I have applied it as it makes the area of hair look pale pink and damp. It feels like I am applying a mousse as it is very light weight on the hair. I spread it across my roots and then down the length of my hair before giving it a good massage in - it spreads well. No drips occur but a little foam does become noticeable along the top of my forehead. This can be avoided by smearing on some Vaseline before you start. The scent of this hair foam when on my hair is quite pleasant. It is fruity and thankfully doesn't have that chemical aroma that most dyes have. Once the hair dye was applied, I scooped up my hair and popped it under an old towel. The hair dye didn't cause any irritation whilst it worked its way into my hair and I was able to chill out for half an hour. When it comes to washing a hair dye out, I hate this process as it takes so long! I wet it, lathered it up a little and then rinsed which took a good 10 minutes until it was clear. I would recommend rinsing the bath quickly after otherwise it may stain! The dye doesn't dry out my hair as much as others but the conditioner is essential to lock in moisture. The sachet of conditioner is sufficent to give my hair a good coating. It is thick and has a lovely, subtle fruity smell which clings to my hair when washed out. ~Results~ I have been impressed with each foam dye I have used and will continue to purchase this one. My hair is soft and has a healthy looking shine after I have dried it. The colour offered by 'VIolet Berry Burst' is quite intense but not over the top - it isn't as purple as it would be if you went to a hair dressers but it does give decent results. Immediately after drying my hair, the colour is very noticeable and glistens under the light. The purple/violet flows nicely and is quite a deep purple with black undertones - just the way I like it and it doesn't leave me looking like Barney! As I said previously, the colour remained fresh along the lengths of my hair for a good 10 weeks and only gradually lost some of its vibrancy changing to purple tints as opposed to all over purple colouring. The second dye has increased the shine and there is a stronger colour so I can only assume the purple becomes more evident with each use. Those with lighter hair will experience a different intensity of colour from those with dark hair. ~Conclusion~ I can highly recommend these foam hair dyes. They are so easy to use and the results are excellent. I would say these dyes are aimed more towards the younger market for intense colour rather than grey coverage but they do cover (pardon the pun) both aspects! It is worth the £6.00 cost and I will buy it again as and when it is required. Thanks for reading :)

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              28.04.2012 21:59
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              Very good product, easy to use but a little messy. Would definitely recommend!

              Schwarzkopf have always been the brand of hair dye that I choose to use. I personally use their platinum blonde shades, although have now gone darker. I bought a red shade of this new foam product from Schwarzkopf though to use on my sister's hair. I have always found that Schwarzkopf dyes give me the best colour and I always recommend them to friends and family. My only negative about the brand's dyes overall is that I often find they work much better on light hair than dark, on which the colour will still take, but not be as bright. I bought this particular product in Red Berry Passion as my sister had been dying to go bright red but didn't think she'd find a dye that would achieve what she wanted. As it was on offer at £3.99, we thought it was well worth a try. (and I secretly just wanted to see how the foam worked!) Packaging - The product comes in a pot made of card with a domed shape lid. You can not fail to recognise it in the store because Schwarzkopf have a very particular look - over enthusiastic people with very brightly coloured hair! In the pot you will find a powder sachet, the bottle with liquid in, instructions, gloves and some conditioner (which smells lovely!) Use - Before applying the dye, you add both the liquid from the bottle and the powder from the sachet to the pot, replace the lid and shake it! I recommend shaking it continuously for about a minute to make sure it's all mixed up. Remember to put on the gloves provided before you apply the colour - I made the mistake of thinking I didn't need them and ended up with bright red hands! Simply take some of the foam and apply it straight to the hair, making sure to work it through the entire lengths of the hair, but do not rub it into your scalp!! You do get quite a lot of foam and it easily covered a head of hair with average thickness that in length is half way between chin and shoulder length. We left the dye in for just over 30 minutes and then washed it off, using the little tube of conditioner on her hair for a couple of minutes - which made it extra soft and glossy!! Result - The colour was even all over, no sign of any patches or strands where the colour hadn't taken. It came out just how we wanted it to - a lovely bright red which was super shiny! The hair also looked much healthier as it was very glossy. Very happy with the overall ease, look and colour of the dye! Tips - + Be careful when washing it out - it will colour every part of your bathroom if you make a mess. + Always use the gloves provided + As with any dye, it is a good tip to apply vaseline around your hairline so that the dye doesn't stain your skin. Would definitely recommend this product for anyone wanting to dye their hair a lovely bright colour!

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              19.04.2012 03:21

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              meh.

              When dying my hair red a few years ago XXL was my first choice, it worked back then when I was 15, but none of these red colours work or stay as vibrant for long, however I bought this dye to dye my younger brothers hair red, After bleaching his hair white I expected the red colour to be bright and vibrant. First thing I noticed was the dye wasnt even mixing correctly, the foam fell off everywhere getting all over my floor. Putting it on his hair was very simple, Its perfect for first time dyers, but me, being a hair dye addict saw the flaws straight after, the dye had not kept the same throughout, some bits of his hair were bright red, some were orange and some was just not changing colour, the packaging looks good, the adverts are good, but if you really want red red red hair I would reccomend either directions or crazy colours, both on ebay for next to nothing!

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              11.04.2012 18:55

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              not good

              I was drawn to this because of the interesting and unique packaging and I also liked the shake it up foam idea. I tried this in a purple shade and followed the instructions as on the leaflet/pack, I found it hard to shake properly and there were bits of powder at the bottom unmixed that i discovered at the end, I applied it and left the dye on for the time stated and washed off and it seemed to have worked well but when I looked at my hair after it was all dry I began to noticed patches where it did not take properly and was more of a red colour in places, so I ended up buying another product to remove the dye a few weeks later as it looked pretty bad, also I noticed although it said permanent that this dye seemed to wash out over several washes in certain patches which made it worse still, so I am not impressed really.

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