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Schwarzkopf Live

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78 Reviews
  • easy to apply
  • Bright colours
  • doesn't work on dark hair
  • can stain easily
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    78 Reviews
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    • More +
      19.06.2015 19:48

      Advantages

      • "quick process"
      • "reasonable price"
      • "easy to apply"

      Disadvantages

      • "doesn't work on dark hair"
      • "smells potent"
      • "can stain easily"

      XXL, will brighten up your hair!

      I love dying my hair and making it a little but more vibrant then it needs to be, XXL is a well known products for dying hair and is a very popular brand.

      I brought XXL live for the first time a few years ago and it cost me about £4 for a pack in a pharmacy. I was worried about using the product as I have quite sensitive skin, I applied a little bit to my wrist and did the hair dye test to make sure I wouldn't react badly to it. Lucky enough XXL is great even for people like me who have very sensitive skin.

      I've tried many colours of XXL and different hair dyes over the years, but I found XXL is great if you have light hair, if you have darker hair XXL now offer another hair dye aimed at people with dark hair and I must say it really does work a treat.

      The product is easy to apply, it doesn't take long to read the instructions, pop on the gloves that are provided and coat the top of your head. It takes about 20 minutes for the dye to sink in and work, but when it is done it just needs to be washed off and its done.

      The only down side with the product is it has a rather potent smell and it can easily stain. The original product doesn't work on dark hair but they do offer a great alternative.

      Overall a great product, a reasonable price and it is really easy to use, I would definitely recommend to people with light hair and the other product for darker hair.

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      26.04.2015 14:20
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      Schwarzkopf Color XXL

      The Schwarzkopf Color XXL hair colour is available for GBP 5.49.

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      24.03.2015 21:29
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      Advantages

      • "different to other dyes"
      • "easy to apply"
      • cheap
      • "Bright colours"

      Disadvantages

      • "can stain"

      Bright and bold and stand out colours without salon prices

      I'm a bit of a hair dye addict, I never keep the same colour for more than a couple of months and I'm always changing the colour. Blonde, brown, black, blue, pink, red, purple....etc.

      I don't like having my hair dyed by hairdressers so I always use kits at home.

      Although I use a variety of hair dye brands depending on what is on offer, I always go back to Shwarzkopf Live. The have the widest range of "none natural" permanent colours that you can get outside of a salon.

      I regularly use their red, purple, brown and blone tones throughout the year and find the have the best and brightest. A big positive from this brand is that my hair regularly looks like the colour on the box, which is more than you can say for a lot of other brands!

      The colour I have used most recently is "Pure Purple" It is recommended for lighter hair colours, but I tried it out on my dark brown hair, and it still looked just as vibrant.

      Each box comes with an easy to mix colour in a bottle and a tube, a pair of gloves, hair conditioner and instruction booklet. I noticed one of the "disadvantages" someone else had listed is that it doesn't come with shampoo, but you are not meant to shampoo hair straight after you dye it, as it can drain the colour.

      I find this to be one of the easiest hair colours to apply, nice and thick, doesn't drip everywhere and doesn't create knots.

      Be careful what you use to dye your hair and how long you let any water settle in the bath/shower once you are washing it out, these are very bright dyes and could stain if left for too long.

      If you are looking for a bright, stand-out colour that is easy to apply but don't want to pay salon prices then I would recommend Shwazkopf live

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      05.01.2015 13:44
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      Great Hair Dye For Vibrant Colour

      I have been dying my hair for almost 5 years now. I have had blonde, brunette, black, red and purple. To achieve and maintain these colours I have tried a lot of different brands. Live hair dye is with out a doubt the best brand for dying your hair if you want a vibrant, bright colour. Love hair colours have a selection of different shades available, my favourites are the bright reds and purple shades. These would be better if they came with shampoo but I always wash my hair with my own conditioner and shampoo after anyway. I have had dark brown hair for the last two years though and no longer use live hair dyes. I use other brands as they are better when it comes to buying brown shades. When I dye my hair brown with live hair dye it turns out black every time. They don't have a shade of brown which does not turn out too dark. I am considering dying my hair dark brown with a hint of red again though like I have done in the past. To do this is dyed my hair dark brown with another brand of hair dye. About a week later I dyed my hair with a bright red Devon too of the brown. This gave my hair a hint of red when the light hit it although it looked dark brown otherwise.

      These dyes are reasonably proved and are the best brand for achieving a bright and vibrant hair colour easily. This dye is sold in most make up shops and also shops like Asda!

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      20.12.2014 01:27
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      Advantages

      • "Great colour and shine"

      Disadvantages

      • "Not good for dark hair"

      Great everyday hair dyes.

      The Live colour hair dyes always look fun and inviting on the shelf in their blue box with cool looking people on the front. Their colours range in all manner of natural and un-natural shades from the lightest of blondes to black and I have tried a fair few of these different shades.

      I am a brunette naturally and teeter towards the darker side of brown so it is hard to find hair dyes that will take and last. I have found this with Live but only to an extent.

      Blonde - well I should have know that blonde wouldn't take easily to my hair but it did take after three tries. However, the colour was draining and made me look ill. I tried a different brand of blonde that took to my hair in one lot of dye and suited me quite well so I know it wasn't just my colouring but the dye.

      Chocolate brown - This shade too very easy to my hair and enhanced my natural colour, making my hair look a lot healthier and shiny.

      Black - The black was the darkest shade of black to take to my hair and I loved the very gothic look it acheived.

      Reds and purples - These shades take somewhat to my hair but tend to fade into a variety of different shades very easily. Purples turn to mroe reddish colours and reds fade away after a few washes. They looked better when I used them after being blonde so would recommend a lightener first if you have dark hair.

      All in all the Love colours are ok. The black was my favourite outcome and the colour that took the best and lasted the longest, having not faded at all during the time it was dyed that colour. However, for a more 'wow' effect or colour that lasts longer I would recommend switching the the XXL versions as they take to darker hair better and last longer as well as being brighter shades.
      Pricewise these are some of the cheaper products on the market but can still be pricey. Look out for bargains at cheaper stores (like Home Bargains) or on deals at Boots etc

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    • More +
      18.09.2012 16:44
      2 Comments

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      Great product unless you want the cosmic blue shade...!!

      I have been using the live color XXL cosmic blue for the past 4 years and have never had a problem with it until now....
      I have had to dye my hair 6 times in the past three months due to the dye coming out when i wash my hair, i even have a blue pillow in a morning!! I contacted Live regarding this to see if its a problem with the dye but am still waiting on a reply.

      The dye itself is easy to apply, i have mid length hair and can apply the dye myself with ease (and two mirrors!) the cosmic blue does stain the skin quite badly if it goes on your neckline/ears/forehead etc but does come off after a few good scrubs with make up remover.

      My hair looks great after using the dye, shiney, smooth, full of volume...although this now only lasts a week or two before it starts to look dull.

      It tends to be quite expensive so i always shop around for it and can always find it on offer somewhere.

      I have used their red dyes before and never had a problem with them, it only ever seems to be the cosmic blue that i have experienced this with so i would recommend this dye to a friend if they wanted a red shade.

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        16.03.2012 17:41
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        Poor value for money.

        I like to change my hair colour quite often, but currently do not have a particular favourite brand. I tend to look for special offers on something that I haven't tried before, and that's how I came to try Schwarzkopf Live in Cyber Purple.

        Application was pretty standard. Not too messy, and cleans off the skin easily with make-up remover.

        My hair was previously a fairly bright red, but I expected this darker shade to cover it easily, and I was not disappointed there. It turned out a rich reddish-purple shade, and the conditioner gave my hair a very healthy looking shine. I was really pleased with the immediate results.

        I'm well used to excess dye coming out in the shower for a day or so, but with this dye I noticed excess dye well over a week later, although my hair colour was still strong. However after a couple of weeks I noticed it began to fade, despite using products specifically designed to prolong hair colour. I also noticed the condition of my hair seemed poorer than it was before using Schwarzkofp Live.

        It's now four weeks since using the colour, and the original intensity has completely gone. There is still a hint of the purple shade, but faded out, and without any of the shine or richness.

        Not recommended unless you're willing to dye your hair every other week and spend a small fortune on conditioning treatments!

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          26.01.2012 15:41
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          a good hair die with attitude

          I have quite short naturally medium blond hair and decided that I would try this hair dye to make my hair lighter, the colour I used was 1aa platinum and this is what I found:

          Ease of use- The box contains a mixer bottle, a sachet of powder and a paste, it also provides conditioner, gloves and an instruction leaflet. I have never dyed my hair before and asked m sister to help me do it. The instructions are clear and the whole process is relatively simple even if you have no experience of doing this. You basically put the powder and the paste into the mixer bottle, shake it up and then apply to your hair. The mixer bottle comes with an application tip so that it can be applied easily. You do need to start applying the mixture straight away otherwise too much pressure might build up in the bottle and cause it to "explode". I would recommend that somebody helps you apply it otherwise it might be hard to spread it evenly on your hair. The conditioner is re-sealable which is very useful because you might not need it all the first time you use it. The rest of the box needs to be thrown away after use.

          Process/results- it took around 10 minutes to cover my hair in the mixture which has a slightly un-pleasant smell to it. You then have to leave it on for about 45mins, this for me is the worst part because it makes my head quite itchy and you can't really scratch it without getting the mixture all over your hands. If you get any on your face in dries with a powder like texture but this is easily washed off. If it is your first time doing it you will slowly see your hair start to change colour, it may go strange colours like orange but if you leave it on it will end up blonde. After 45mins you can wash it off in the shower, it comes out easily and does not stain your shower basin. You can tell when it is all washed out because the water will run clear. You can then apply the conditioner which leaves your hair feeling silky and smooth. When I first got out of the shower I was a bit shocked because my hair was a yellow colour but this was only because it was wet and when it dried it looked fine. The colour is slightly artificial but I like it. I would say that this colour is definitely aimed at a young person. If you don't wash your hair with conditioner then it will become dry and out of condition so this is something to be aware of. I would also recommend that you use a hair recovery mask every now and again because the process of bleaching your hair can be quite harsh.

          Safety- Before you use this you are supposed to do a patch test to check that you don't have an allergic reaction. I didn't do this because I was in a rush and I was ok but I would recommend that you don't chance it. There is a list of ingredients on the side of the box so you should look at this if you have any allergies. Also don't use this if you have any skin irritation or cuts on your scalp.
          Price- I pay about £6 for a box of this which is reasonable because it would cost about £30 to get it done at hairdressers, because I have short hair I only needed one box but if you have hair that is longer than your shoulder and its your first time dying it then you will probably need two boxes for it to be even.

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          19.11.2011 12:08
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          a fab hair dye

          Schwarzkopf is a hair care brand from Germany. They supply a range of shampoo, conditioner, treatment and colouring products for your hair.

          ~Live Luminance~

          Schwarzkopf offer a few different hair colouring products as part of their "Live" range. This includes salon style, XXL, unlimited gloss and luminance.

          This review discusses "Schwarzkopf Live Luminance" in shade L76 - Ultra Violet.

          The Luminance Hair Colours are different from the XXL colours. These hair colours not only colour your hair, but they also lighten your hair in one easy step. They specifically cater for those with darker hair colours and Schwarzkopf claim that they are permanent.

          This range includes the above colour and also Ultra Red.

          ~What's Included~

          Each hair colour is presented in a cardboard box with various bits of important information and a picture showing the intended colour. Inside you will find :

          *a pair of gloves
          *a 60ml tube of colour creme
          *a 60ml bottle of developer
          *a 22.5ml tube of conditioner
          *instructions

          ~Using The Dye~

          This dye shouldn't be used if you have experienced reactions to hair dyes, have a rash or are allergic to henna products. It contains peroxide and a skin test should be carried out 48hrs prior to intended use.

          This hair colour can be used in 2 ways. Both ways require you to squeeze the colour creme into the developer bottle and mix it up. The colour should be applied to unwashed, dry hair.

          If you are colouring for the first time or have no colour left in your hair, you should apply all the mixture to your hair and leave for 30mins. If you have root regrowth, 2/3 should be applied to that area, left for 20mins and then the remaining mixture applied to the ends of your hair and left for 10mins.

          Use some water, lather it up and rinse until the water runs clear. You should then add the conditioner for 2mins before rinsing.

          ~Price~

          This hair colour can be purchased from Boots and various supermarkets. It is priced around £4.50.

          ~My Thoughts~

          I have been colouring my hair for around 8years now and have naturally dark brown hair. I have always loved purple, red and black colours for my hair and have purchased various XXL dyes. Around 2months ago, I decided to try this Luminance colour and have recently used my 2nd box. Both occasions I have used the Ultra Violet shade so my experience is based on this one.

          I don't understand the "Permanent" comment on hair colours to be honest. They way I see it, something permanent should be just that but no dye I have used yet has actually been permanent! Before using this 2months ago, my hair was thick and very long (way down my back), It had lost most of the unnatural colouring and all that was left was a dodgy dark brown colour and awful roots. I would say this particular range of hair colours do need to be used over a period of time to gain the best results.

          ~Colour Me Purple!~

          When I previously coloured my hair, I needed 2 boxes of this hair colour. Now, this does make it costly but it is still much cheaper than the hair dressers. I colour my hair myself and brush it through well before I start. I highly recommend covering surfaces (carpet etc) and wearing old clothes as if like me, you are likely to splatter this in various directions! On the most recent colouring experience, I have only had to use one box as I've had my hair cut above my shoulders and layers put in so it isn't as thick now.

          The box contains everything I need. The gloves aren't the best and have split on me before leaving purple patches in between my fingers! The developer and creme mix up well and creates a dark pink formula. The mix itself is reasonably thick and easy to use without too much mess. It isn't too runny that it drips everywhere but nor is it too thick that it isn't easy to spread.

          Applying this colour is very easy. The first time I used it, I simply massaged the contents of both bottles onto my hair. This time, I concentrated mainly on the root regrowth as my hair does grow quickly and the roots are unsightly! The mix is quite strongly scented but not as bad as many. I tend to have the windows open to let the scent out. The mix feels cool on my scalp and doesn't irritate it which is an added bonus.

          One bottle is enough to coat my above shoulder hair cut in plenty of colour. I spread it across my roots and massaged it around. I could see where I had applied it as the colour is quite strong and the colour looks damp on my hair as you would expect. There was plenty left to do the rest of my hair and I ensured I got underneath and around the sides for even coverage. I did get a small amount around my hair line and surprisingly this removes fairly easy with a baby wipe which is new to me as I usually have to scrub!

          After 30mins have passed, I headed for the shower and rinse my hair over the bath. The colour lathers up quite well but this is one messy job. It does seem to take an age for all the colour to run out and moreso when I had long hair! Lets just say that rinsing this hair colour out, it looked like a Barney massacre in my bath. It is thankfully easy to clean afterwards! My hair feels quite dry afterwards and the gorgeous scented conditioner is a godsend. It is thick and there is plenty for 2 applications on shorter hair. It locks moisture back in and leaves my hair soft and smooth.

          ~Results?~

          On longer, uncoloured hair, the results were good and immediate. The colour brightened up my hair and I had a gorgeous purple tint through it. It wasn't strong but the actual colour in the lengths of my hair lasted really well. The roots remained coloured for a few weeks before starting to come through again but the purple tint remained noticeable. For the next few washes, some more colour ran from my hair but doesn't lose the initial shine. The colouring is even and any grey hairs (yes I am only 23) are covered up well..

          The reason I chose to colour my hair again this week (despite the purple colour still being present but a little less shiny) is I had my hair cut and wanted to see if colouring it again would increase the intensity overall. The last colour had survived 7weeks of me washing my hair 3-4times a week and had only just faded so I was impressed. I am much more pleased with how this colour has taken to my already coloured and much shorter/finer hair.

          This range really does lighten my hair and cuts out any extra products. Some colours don't take well to my dark hair and only tint them but Ultra Violet really boosts the colour of my hair. I love the colour. It isn't as vibrant as on the box but it is the perfect colour for my hair.I find the colour comes through stronger when my hair is dried and styled the way I like it.

          It isn't as vibrant as what it would be if someone with naturally light hair were to use it but it is getting there! It has me wanting to have purple hair more often than red hair to be honest. It doesn't look overdone or silly in my opinion (though others may disagree haha). I personally find the colour to be strongest when the light catches it. It glistens with shine and looks pigmented. I cannot notice much indoors but when I go out, it really shines and actual looks glossy and purple. It is more of a deep purple than a vibrant purple and I have had people commenting on how different and nice my hair looks.

          The colour does stain towels so use old ones! I have the same towel for colouring my hair each time...you can imagine how colourful it is! It is worth noting the instruction sheet is easy to understand and comes with helpful diagrams.

          ~Conclusion~

          This is a very easy to use home colouring for my hair. It is reasonably priced and performs well on my hair. I am noticing my hair getting lighter and brighter with each Ultra Violet colour I am using. I am happy to use this every 6 weeks or so to maintain the colour, keep the shine and overall, lighten the natural colouring of my hair. The colour of my hair isn't the same as on the box but it is gradually changing and hopefully I will have that colour soon.

          Thanks for reading x

          PS This review was originally posted on ciao 6/11. The most recent dye is actually now stronger in terms of colour after 2weeks and looks fresh and glossy still so very pleased!

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            12.11.2011 21:01
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            Great colour - but other factors let it down.

            I dye my hair various shades of red and purple and I like the shade to be quite deep and vibrant and......this may sound odd.....but I like it to look dyed rather than natural. the Schwarzkopf Live XXL range of hair dye does tend to go for the more extreme end of colours as there are options of shades like Cosmic Blue, Shocking Pink and the brightest pillar box red. I have tried several of the colours - my favourite being burnished red. I usually buy this from Boots and it costs me £5.49 per packet - and because I have long hair unfortunately I usually need two packets, but this is standard for me when it comes to dying my hair.

            The Live XXL comes in a box which contains instructions, gloves, colourant, developer and intense conditioner. They do recommend that you do a patch test 24 hours before using it, but I have to admit that I never do this because I'm not that organised, and I've never had a problem. In order to use, you basically have to mix the colourant and the developer together in the applicator bottle and then you apply the dye to dry hair.....ensuring you put on the gloves first! It is very messy to apply - but again I find this with all hair dyes. However, if I get this on my skin it is a pain to get off and it really needs to be scrubbed and wiped with acetone - and I do think that it's worse that most other hair dyes that I've used in terms of how difficult it is to remove from the skin. The dye needs to be left on for about 30 minutes and there isn't really any irritation when it's on.

            It does take quite a lot of rinsing to remove the hair dye - and I don't think I have ever been able to get the water to run clear! Once I have applied the conditioner my hair feels nice and smooth and silky - and the colour always does look amazing! The colour looks vibrant, sharp, edgy - and I really do love it. However, the negative is that the hair colourant rubs off when it's wet for weeks. I have ruined so many towels and pillow cases because of the hair dye leaking onto the material. The colour takes about 8 weeks to significantly fade.

            Overall, I think the colour is absolutely fantastic - but unfortunately it really lets himself down on so many other factors - mainly the fact that the dye keeps running out of the hair for so long.

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              22.07.2011 16:35
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              For a shade that you might grow out of (e,g red) use only semi permanent colours.

              I used Schwarzkopf Live to colour my hair red and I used "pomegranite passion". I was colouring over a dark brown colour and didn't expect great results. However I was pleasantly suprised when my hair had changed colour a significant amount. I did however notice that my roots were brighter than the rest of my hair, ( I know this often happens with hair colours but it never seems to happen at the hairdressers).

              I used permanent colour which really is permanent, although I found it to fade somewhat on my split ends leaving it looking a little bit white but more unhealthy than anything. This is more to do with the condition of my hair than with the product.

              I also found that I only needed one bottle when I have very thick and medium length hair, I have had to use two bottles in the past and it is a very cheap product, I never paid more than £5 for a bottle of hair colour.

              I found after colouring my hair with it also the colour was getting brighter I found that it began to look really artificial rather than the nice colour you get in salons.

              I am now going back to having blond hair and haven't used a red colour on it for nearly 6 months and it is still very red where it hasn't been bleached. I advise that if you want to go red in hair colour then to use a semi permanent because it really won't come out without growing out or bleaching.

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              25.05.2011 03:33
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              Worth a try for someone who hasn't previously dyed their hair who wants a vibrant result.

              When I first saw the box for Live Luminance in a web ad, I almost jumped out of my seat...that probably sounds very tragic, but I love red hair, and have always wanted it. Unfortunately for me, my natural hair colour is a medium to dark brown, which means in order to get red hair it has to be lightened. After several years of mostly failed experiments over many methods (such as pre-lightening first, leaving dye on longer than strictly advised, etc) and just as many brands (including other shades in the Live range), I had half given up, accepting that a "dark auburn that could be red when the sun shines on it" was as red as I was going to be able to achieve at home. That is why I was so excited when I first saw this product.


              Unlike most other red hair dyes commonly available, the 'Luminance' branch of the Schwarzkopf family clearly states on the box that it is especially designed for dark hair, and aimed at people, like me, who want to lighten their hair and get a vibrant colour result in one step. It is a permanent hair colourant. At the time of writing, this particular variant of Live is available in 3 shades; 2 fairly bright and dramatic shades of red 'Radiant Red' (L38) and 'Infra Red' (L42), and a violet/purple shade 'Ultra Violet' (L76). I dithered a little bit between the 2 shades of red, but after reading reviews and advice from a number of places, including Schwarzkopf's own website (http://www.schwarzkopf-consumer.co.uk/index.php?id=6984), I decided to go for the slightly lighter of the 2, 'Infra Red'. This decision was mainly influenced by Schwarzkopf's advice to pick the lighter of 2 shades if you are finding it difficult to choose between them.


              Having decided which product I wanted to buy, then came the fun part (not), tracking it down! Using the stockists list from the Schwarzkopf website to guide me, I had a quick web trawl of retailers who stock their products, only to find that in many cases they either didn't stock the Luminance sub-variant of Live at all, or that the shade I wanted had sold out! Eventually, and almost at the point of giving up after trying several shops in my local town which supposedly stocked it, yet didn't have it, I managed to track some down in my local-ish branch of "Savers". It was between £3 and £4 a pack, and as I have long hair I decided to purchase 2 packs to use at the same time to make sure I would have enough product to cover my hair. Product found I went home to read the instructions and proceed with the dyeing process!


              On opening the box the contents are exactly as stated on the side of the box so I'm not going to waffle on about that too much, suffice to say you get the usual colour, developer, instruction leaflet and not terribly good plastic gloves, which always remind me of litter picking duty back in my school days! You also get a 22.5ml tube of conditioner to use after colouring. Mixing the product is very simple, you just tip the colour into the developer, shake it up, and use the nozzle on the bottle to apply to the hair. The nozzle seems fairly generic to me, nothing fancy, but it does its job well, enabling you to squeeze out plenty at a time (so it doesn't take forever to apply), but at the same time coming out fairly smoothly so you don't get sudden airlocks causing splurges everywhere!


              Because I have long hair I always rope my long-suffering other half into helping me to colour my hair as otherwise I tend to miss bits round the back, but I honestly think that if you are used to colouring your hair by yourself you wouldn't have a problem using this pack as the mixed dye is fairly thick and not too runny or dribbly, yet at the same time not so thick as to be difficult to spread evenly through the hair. The dye does smell a bit chemically (as I assumed it would given that it does contain hydrogen peroxide), but in all fairness Schwarzkopf do seem to have made an effort to disguise this as the chemical smell isn't as overpowering as I have found with some other brands. I left the dye on for the maximum amount of time recommended (30 minutes) as I wanted to give it every chance to "do its thing"!


              Washing this dye out of my hair proved to be a bit more of a challenge than dyes I have used in the past, including those from the Live range. For some reason it seemed very stiff and thick after the 30 minutes, and it took me a fairly long time to manage to get it out of my hair, particularly at the nape of the neck for some reason! Even after a number of rinses it still felt like there may be a little bit of dye in there, but I decided to move on to the conditioning stage anyway, mainly because I am impatient! The conditioner tube has a snap off lid, which is a bit of a nuisance as although Schwarzkopf say there is enough to use for a couple of times after you have coloured your hair in order to protect the colour, I find that leaving a tube with no lid on it in my bathroom with 3 kids about is just asking for trouble, so although volume wise there is plenty there, the impracticality of the tube design means I usually chuck it away after only using it the once. Another reason for this is the fragrance of the conditioner; I don't know whether they have tried to specially engineer the fragrance to mask the chemical scent of the dye itself, but it has an overpowering smell which reminds me of the old cheap solid soap bars that used to be so common in not very nice public loos! Consistency wise it is also fairly runny for a conditioner, and left my hair feeling OK but nowhere near as nice as my usual conditioner, so whilst I do use it immediately after colouring just in case it has some secret colour enhancing gubbins in it, after that I usually just go back to my regular conditioner which I much prefer.


              Once dried I have to say that the result on my hair wasn't exactly what I had been expecting...I had a little bit of root regrowth from under my last colour, and although I followed the instructions to try to compensate for this, the roots of my hair were a lot more gingery than the lengths. In all honesty this didn't really bother me personally all that much but I know some people would be mortified! If you have previously dyed your hair at all, I would definitely advise caution in using this particular dye as it seems that any minor variation really does turn into a fairly big one with this product. On the positive side I definitely didn't get the "almost invisible difference" that I had with other red dyes in the past, but it was a very far from perfect result! I have lived with it for about 3 weeks, but now have bought a darker red from a different company to try to even out the effect a bit!


              I have noticed from reading other Schwarzkopf reviews that people have said the dye fades quickly. I can't say I have noticed any fading at all to be honest, and I haven't been using a colour protect shampoo or anything like that, so perhaps this is one area which has been improved with this latest variant of Live!


              Overall this is a reasonable dye; it definitely does lighten dark hair and provide a vibrant effect on hair which has not been dyed before (i.e. my roots lol), but on previously coloured hair the effect is not very noticeable at all. For that reason I would only really recommend this product to someone who has no other colourants remaining on their hair from previous dyeing, or who has not dyed their hair before. If this is you and you want a vibrant shade instead of dark hair, then I would say this is worth a try as it is reasonably inexpensive compared to some other brands, fairly kind to hair (it didn't seem to cause my hair any additional problems at least!), and easy to apply.

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                05.02.2011 09:25
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                if your sat their thing naa my hair wont go ginger ill do it right and it wil be a perfect blonde YOUR WRONG!i used this dye and dark brown hair and it went CARROT orange... then i put it on dark blonde and STILL went orange :(never evr dye ur hair SERIOUSLY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

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                26.11.2010 21:19

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                Don't buy!

                I recently decided to dye my medium brown hair. I was looking for a vibrant red and first of all I tried Live XXL Real Red on my hair. It came out fine, although not quite as bright as I wanted. I then put a 'Crazy Colors' Vermillion Red on my hair which came out amazingly! Unfortunately, they only do semi-permanant as far as I know... so when that started fading back to a browny-red colour I made the decision to lighten my hair first and then go red. I spent a fair amount of money on this as I had to buy 2 packets of each (as reccommended on the box for longer than chin-length hair). I got Live XXL Platinum Blonde and Live XXL Hypnotic Red. I did the blonde first as a lightener and then once that was done I went ahead and applied the red.

                The end result of this was a fairly even and vibrant red colour, therefore I was of course happy!
                Then I started noticing after 4/5 days (i wash my hair every day with colour shampoo etc) my hair was rapidly fading! I was so annoyed after spending nearly £20 on this hair dye it was already starting to fade into a gingery colour. Now, around a week and a half later it's terribly faded!
                My friends have described my current colour to look like someone with naturally ginger hair...who's got redish highlights put in. It's not horrible...but not what I expected or wanted from a permanent RED hair dye..
                Overall very unhappy.

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                04.09.2010 16:25

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                Strking colour at first but Live need to find a solution to keep the intensity from washing away

                I am struggling to find a red hair dye that keeps its intensity. I do not believe that the label on this product lives up to its name. It claims that it has longer intensity than other hair dyes. Still after using this product I am finding that every time I wash my hair the water turns pink. From past experience it takes about ten washes for the water to run clear. The thing is on every occasion that the water turns pink it is the intensity of the colour that is washed away.
                This hair dye is good in that it looks wonderful when you first dye it, striking in fact. But it's a shame that this intense hair colour does not last. But all red hair dyes lose their intensity (from my experience, and I have used a lot). So a way around this is to wash hair less, use dry shampoo which works fine and is in fact healthier for coloured hair as opposed to washing and hair drying. I hope that Live find a way to fix this problem as the immediate effect of the dye is absolutely stunning.

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