I'm a bit of a hair dye addict, but black is the colour I go when I want a more natural result. This hair dye doesn't have the typical problems black hair dyes do, it doesn't fade as quickly as other and doesnt have a dull looking result. I get this at savers for £2, which is a lot cheaper than competitors and I would continue to buy it if the price went up.

The colour finish is perfect, its so shiny and makes my hair look soft, it has perfect coverage, It doesnt wash out after two weeks, and you can choose a black shade, raven black, red black or a natural black, depending on if you want a purply-red black colour, or a bluey-black colour if you still are a bit daring with your natural tones!

The only disadvantage is there is no conditioner in the box, but if you need a boost after dying your hair, I'd suggest leaving a cheap conditioner on all night.