* Prices may differ from that shown
I have naturally very dark hair and because of this it is difficult to dye. This hair dye is specifically designed for dark hair so I was excited to try it.
Dark and lovely do a selection of 20 colours from luminous blonde to jet black. The colour I chose was chestnut blonde which is actually a lightish golden brown.
To apply the dye you mix the colour with the developer and rub the dye onto unwashed dr0y hair with the gloves provided. You then you leave it for 20 minutes if you have chemically treated hair or 30 minutes if you don't. You then put a small amount of luke warm water into your hair to make a lather with the dye and rinse until the water runs clear. You then condition with the condition they provide. There are clear instructions with the dye so you can't really go wrong with this. Any remaining dye has to be thrown away immediately as usual.
The dye smells really strongly of amonia. It actually made me feel quite dizzy so I would advise doing it in a well ventilated room.
I have to say I am quite disappointed by the results. The dye hair barely changed the colour of my hair. It has lightened it slightly and given it a chestnut sheen which I do quite like but it isn't the result I expected. The dye is supposed to be designed for dark hair and according to the colour chart on the side of the packaging it should have had a more dramatic affect. On the plus side, it has left my hair in good condition and it looks and feels healthy and soft.
I wouldn't use this product again though as it does not give the expected results.
I have awarded 2 stars because although the product doesn't really deliver it has given my hair a colour I like and it is in good condition.