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I dye my hair very frequently and always need a good pre-lightener to make my bright colours more extreme. I have used this product a few times and wasn't overall enthralled by it. I have used various makes of pre-lightener and didn't find that this one really lightened the hair much and wasn't strong enough, despite leaving this on for around an hour a time.
It was very easy to apply unlike some pre-lightening products, and didn't leave my hair in bad or frizzy condition. It may be that you need to apply this product a couple of times to get it light enough to apply a light colour or another bleach as it left my hair fairly orange.
The price is quite cheap and overall fair for the product at around £3. If you want something that will give a more drastic bleaching, I wouldn't recommended buying this, and probably investing in something a little more expensive.
Being a natural mousy brunette, I wanted something different so it made me want to be a (hopefully natural) blonde. As i'd done this transformation a few times before, I knew that I needed bleach/pre lightener to be able to achieve this. So this brought me to Superdrug's own brand hair dye.
Due to this being a pre lightener, it really won't dye your hair a gorgeous shade of blonde - I have to warn you! When I mixed the dye together, I was pleased that it didn't have that overpowering smell of ammonia - but it does start to smell a bit weird whilst it's developing.
It only takes a while to develop, I left it on for 20 minutes before it turned a random ginger colour then gradually faded to dark blonde. However, I really wouldn't have felt comfortable leaving it on for the full amount of time (50 minutes) as it started stinging the back of my head.
You can buy these from Superdrug for around £3.29, and they have an offer on at the moment of 2 for £5 - not too bad.. But you will most likely have to buy another dye on top of that to get your hair to the shade you want, so bare that in mind if you buy a pre lightener.
If you want a hair dye that'll give you the blonder colour straight away, this product really isn't for you. And also if you want a long lasting colour, this isn't for you - as it only lasted 3 washes before it faded really badly.
I use this before putting an electric blue semi permanent colour on (as strips underneath my fringe) and I would only really recommend it for when you want to dye your hair a bright, funky colour (such as red or purple) and don't want to properly bleach it but still get a vibrant colour, as it lasts longer and you get a better colour.
I was hoping that Dooyoo would accept this as a product because Ive been wanting to write about it for absolutely ages now - to warn people to stay as far away as possible from it! A few weeks back my friend dragged me on a mission all around Birmingham to try and find a hair stripping kit as she wanted to dye her back platinum blonde and being the good friend that I am I didnt complain at all. However after about 3 hours of traipsing round town I just wanted her to get anything to be honest so we decided to go to Superdrug and then leave.
In Superdrug we aked a member of staff if they sold these hair stripping kits (which of course they did not!) and instead she recommended this hair lightening kit instead which she said she had used in the past and it worked just as well as the more expensive brand products. I honestly do not know what came over me at this point because I decided to buy this and a blonde hair dye for myself as well! I have never been blonde in all my life - i think the heat must have gone to my head! So we decided to go back to my mates and dye both our hairs at the same time and to do each others hair as Im terrible at dying my own hair. This is basically supposed to strip ALL of the colour out of your hair leaving it bright white and then you apply the seperate blonde dye over the top to get your desired colour - it honestly does not do that!
In each box you should get a developing soloution, a packet of lightening powder, conditioner, gloves and insructions (if I remember rightly). Now when it comes to mixing this powder with the solution there is no way you can do it without causing a mess. The powder comes in a flimsy packet and the solution is obviously in a bottle so trying to get the powder into the bottle is like mission impossible - when me and my mate tried it there was blue powder all over the bathroom so it makes a big mess when you try to just mix this. Sadly it made a mess of our hair as well. When you have managed to mix this you have to apply it to your hair immediatley as otherwise the colour changes - well thats what it said on the insructions.
I recommend getting someone else to apply this to your hair if you do use it as Im terrible when it comes to dying my own. Now with this you apply it all over your hair but unlike other proper dyes you dont need to concentrate on your roots as much because they take the colour the most - Id say concentrate on the ends of your hair and then brush through to make sure everywhere is covered. If I remember rightly you leave this on your hair for 40 minutes and before you wash it off and if your worried about bleaching your sofa or anything put a plastic bag over your hair. You might look stupid but I reckon its worth it to save your sofa.
I dont usually use the conditioners that come with hair products because I dont think they do my hair any favours but I did use this one and it has done nothing to change my opinion. This conditioner looks like watery cottage cheese with loads of lumps in it that for some reason dont wash out of your hair no matter how long you try for. It leaves your hair looking and feeling like crap and it seems almost impossible to brush it afterwards and not only that but you ahev ginger hair at this point as well.
When I washed the stuff out of my hair I honestly could have cried - my lovely, long brunette locks were now bright orange. And when I say bright I actually looked like Annie - thank god Id bought a hat to wear on the way home. My hair was bright ginger and the general condition was terrible even when I applied the blonde dye over the top when I got home it didnt do anything to repair the damage that this did to my hair. I had to rush to town the next day and get not one but two brown dyes to cover the mess that was now my hair. I dont recommend this at all - if you want to go blonde then go to the hairdressers because it didnt work for me or my mate and we have totally different hair types so I dont think it will work for anyone. This is awful and you hair will look terrible afterwards so keep away!
If you do still want to buy this then its two boxes for £5 at Superdrug - I wouldnt use this again if you paid me!
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