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I buy a few odds and ends from Superdrug, more so now than I used to and lately I have been using their own brand of shampoo called Pro Volume (V) which I suppose if meant to resemble Pantene Pr V shampoos. The difference between this one and the PAntene range is that Serdru''s is so much more cheaper. It costs me only one pound fifty pence for a large four hundred ml sized bottle. The bottle is white and made of plastic and it is tall so kind of gets in the way a bit when I have it in the shower with me IT dispenses well from the firmly fitting flip top lid and it lathers up very well on my hair. It has a nice delicate perfumed fragrance and it always rinses off my hair very well afterwards. My hair is on the thin and limp side so I always have to use a shampoo which is going to give me some extra life and body and this particular shampoo really seems to suit my hair well. It always feels so much more full of life after i have used this and it makes it bouncy and it helps it to look healthier, i find. I think it is a shampoo which is suitable for use by the whole family and the other thing I really love about it is that I can use it long term and my hair doesn''t adversely react to it like it ca to other shampoos if I use them for too long. Overall, it''s well priced and of a very high quality and I am very happy to recommend it.