I am used to using more expensive loreal brands but with the credit crunch, i have felt the need to tighten my belt and not spend so much on these simple things. At 1.59 for a 560ml bottle, it was like throwing money down the plug in the shower!
At only 80p for a massive 750ml bottle, and a free coconut smell that comes with it, i personally think it is great value for money and actually texture and cleanliness wise, is no different to the current loreal brand.
This shampoo comes in a white and very strong and sturdy plastic bottle with a flip top lid. The lid opens and closes well and doesn't get jammed or stuck like some of them can do, nor does it fall off like some i have used! The consistency of this shampoo is very thick and rich and creamy and it feels nice and smooth as I mash it between my hands and fingers before I apply it to my damp hair. I tend to use alot of shampoo on every use, and i wash daily, not because i need to but because this is my usual routine which i have adhered to for nearly 10 years. It does not leave a sticky residue and washes off well. It is non irritating and does not leave my hair greasy or matted

The topical smell of coconuts, remains in my hair for longer than immediate styling, and throughout the day i get commented on both the smell and shine of my hair. I find the bottle lasts for a good month or so, and the bottle is plain and simple, hence the cheaper price as it is not hugely over endulged. I am also yet to have an accident with the bottle, whereas with the loreal bottle i have had a few fall overs and wasted quite a considerable amount before.

Great stuff and really recommended.