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Toni & Guy Colour Reviver Chocolate Brown Shampoo

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1 Review

Brand: Toni & Guy / Type: Hair Shampoo

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    1 Review
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      14.11.2006 10:22
      Very helpful



      Nice smelling shampoo, but doesn't seem to live up to its claims

      Since I had quite a lot of lot of highlights put into my hair for my wedding day, my hair was blonder than it normally is and looked a bit grim, not to mention dry when it started to grow out. Although I have very light hair naturally, it looked a lot darker than the platinum blonde colour in my hair and I decided it was time for a change.

      I didn't want to re-blonde my hair and have to keep going back every month when it got lighter and lighter and destroy it with bleach so, since it's Autumn, my hairdresser suggested that I do something a little bit more daring. I went into the salon to get my hair coloured as near to my natural hair colour as possible and ended up coming out with 2 inches less hair and very dark chocolate brown/ red hair!

      After the initial shock, my hairdresser told me that I would need to get a chocolate brown shampoo to maintain my colour, as I hadn't dared have it coloured permanently in case I hated it! Since my hair underneath the colour was so much lighter, my hair looked quite a bit more red than brown at first, although it has already faded after only two weeks and I started to see some of the blonde coming through, so I needed to do something about it.


      Toni & Guy Insights Colour Reviver Chocolate Brown Shampoo comes in a 250ml bottle and will set you back £4.49, so it's not the cheapest product out there but it claims to 'extend the richness and depth of tone on light, medium and dark brown hair'. It comes in a translucent cylindrical plastic bottle with a flip top for ease of use and can be used on both coloured and non-coloured hair. However, the instructions do advise you to use a normal shampoo in between washes if you do have coloured hair.


      In short, it looks like dark brown glittery gunge! I was mildly reluctant to buy it at first because I was concerned that I might end up with a glittery mop, but since I was already in a daring state of mind, I thought I'd risk it. The bottle is quite large, so is ideal for natural brunettes and those wanting to prolong coloured hair for a long period of time, though I will have probably changed my mind about my hair colour again by the time I get halfway through it. The shampoo smells divine. I can't quite define the scent. It doesn't remind me of anything in particular, but it has a very fresh and clean smell, which lingers long after use and reminds me a bit of the smell of the actual hair dye, which smells a lot nicer than the bleach I was used to.


      This product is fairly easy to use because it has a flip top cap. However, when I bought it, it did seem as though a lot of the bottles in the shop had leaked a little bit of colour so I'm not certain the flip top is 100% secure, though that could be down to nosy customers opening the bottles for a sniff! As with any product with colour in it, you need to be wary of the fact that dye has the potential to stain. Though I'm not convinced that the dye in this product does much more than offer a subtle hint of colour and shine, it's worth bearing in mind that it may still have the power to stain your towels, bathroom surfaces etc.

      In terms of consistency, the shampoo is surprisingly thin! By that I mean that what appears to be the gunkiest product in the world on sight has little resemblance to the runny liquid which comes out. I suppose I would say that it has the consistency of single cream and comes out quite fast, so you don't need a lot.

      I found myself trying to be very careful when transferring the shampoo to my head without dripping it all over my nice, white bath but, after a few uses, you don't give it a second thought. On contact with water, the shampoo lathers like any other, but the foam retains the brown colour, so you need to make sure you rinse off any splashes to your shower area when you've rinsed it out.


      To be honest, I can't see any massive change and the blonde highlights are still peeping through, even though I was naughty and didn't alternate my shampoo with a normal one as was suggested. Having said that, I tend to wash my hair everyday, so it's likely that I'm washing out as much colour as I'm trying to put in.

      The day after I'd first used this shampoo, my boss did say that it looked as though I'd had my hair dyed again, so perhaps it does do more than I can see. It most certainly gives your hair a lovely shine, although dark hair always tends to look shinier than blonde hair anyway.

      The only real downside that I can see is that it does have a tendency to make your hair look a bit lank. It feels clean to the touch although it sometimes feels as though it's got hairspray on it after you've used it, but looks a little bit greasy and flat at the roots all the same. This could be to do with the fact that I'm not following the advice and am not alternating my shampoo as often as is suggested, but I would have thought that their reasoning behind that would be due to potential dryness rather than making my hair greasy.

      In summary, I probably wouldn't use this product if I were a natural brunette, because it just makes my hair feel different after washing than normal shampoo does. I did buy this at my hairdresser's recommendation, but I'm still pretty cynical about its overall benefits and doubt I'll be buying it again. I suppose the only way I can determine whether or not it works is to stop using it, although my hair colour has still faded since I used it. Perhaps this would work better to extend the life of permanent hair dye, though surely you shouldn't really need it for permanent colour?

      That's not to say I don't recommend this product as a shampoo. It cleans your hair and smells divine, but I'm not sure the claim that it will extend the richness of your hair colour is justifiable; and at £4.49 a pop, I have to wonder if it's worth finding out.


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