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This is the better half to the shampoo. This is advertised in a white bottle. It's best not to do something silly like me and pick up identical colours, reading the packaging actually helps.
I combed this through my hair and let it develop for at least 5-10 minutes. Even though I had a bad experience with previous products in the coloured hair ranges of theirs, I don't hold grudges and this seems to be made with hair technology developers and protects against UV light. I'm not completely won over or believe in hair technology but for coloured hair, I do, personally, see a difference.
After 3-4 weeks of repeated use alongside the shampoo, my colour hair looked vibrant and well conditioned.
I was pleasantly surprised at how shiny my hair was and more manageable.
Although it protects against sun damage I felt it protected against the heat from my straighteners. Long term I felt I was dying my hair less than usual as the colour lasted longer.
Overall this new CHERISH range has made my image of VO5 more positive and I would happily make a purchase from them now.
Give your hair colour a helping hand with VO5 Cherish My Colour Conditioner /