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As I said in my last review, I'm a hair dressing student at college, we also use this but not that much.
But we got some mini tubs for free.
Its blue gum like product, but its not overly sticky. And it smells really nice.
You can put a little on when your hairs still slightly damp, or after your hair is try, and just kind of ruffle it about to give it some boost.
Sadly, my hair is very fine, so it only holds it up for a few minutes and it falls back down although if I go through my hair again even without stuff it will go back up, but again it falls back down.
I've seen it at £6.50 to just under £10.
Personally, I like it, but I wouldn't buy it, I only have it since it was free.
If you want some lift in your hair then buy some moose I would say it's a better option, unless stuff like this actually works for you and holds then you should buy it.
I think its too expensive since it doesn't hold for long and if you take too much, it will just make your hair sticky.
Forming Gum with elastic texture / For hold and shine on the most creative styles / Not just for the young at heart / Result: Forming gum for creative styles that require light hold, texture and shine / Strengthens and protects with pro-vitamine B5 and UV filters / Direction: Work gum into dry hair / For wilder effects, style hair when slightly damp / Always ensure to close tightly after use /