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Any man using this a few decades ago would have been laughed at and told to use brylcreem instead. Now instead of being called things like poofter or batty, you get called a metro-sexual, a man with style. This mousse isn't cheap, coming in at 7.99 and it only lasts just over a month, but what you get is something that keeps your style under control whatever the weather and however much you exert yourself. I get the stuff from my barbers every month when i go for a haircut, it's become my monthly routine for the past few years, so I've gotten used to the expense. I tend to apply this after I have showered in the morning, I put some into my hair whilst blow drying it into a volumised pompadour type hairstyle and for that it works very well. Normal gels and creams would give a similar effect but either for a limited time or they leave gunk behind. Not to mention that you would have to avoid the rain and winds. This last well into the night and does not leave any gunk behind. I have not noticed any adverse effects to my hair either whilst using this. Overall, I would recommend this is a product to anyone even though it is aimed at women, it keeps your style alive longer and has very little negative effect on your hair and head.
Firm Setting Mousse is the perfect partner for volume and hold / Especially good for creating excellent shape when blow drying / Result: A styling mousse to provide any style with volume and firm control, especially good for creating excellent shape during blow-drying / Strengthens and protects with pro-vitamin B5 and UV filters / Protects from hair dryer heat / Direction: Shake can well, hold upside down and dispense a small ball of mousse into palm of your hand / Apply to towel dried hair, comb through and style as usual /