Any man using this a few decades ago would have been laughed at and told to use brylcreem instead. Now instead of being called things like poofter or batty, you get called a metro-sexual, a man with style. This mousse isn't cheap, coming in at 7.99 and it only lasts just over a month, but what you get is something that keeps your style under control whatever the weather and however much you exert yourself. I get the stuff from my barbers every month when i go for a haircut, it's become my monthly routine for the past few years, so I've gotten used to the expense. I tend to apply this after I have showered in the morning, I put some into my hair ...  Read the complete review