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Wella Viva Colour

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21 Reviews
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    21 Reviews
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      06.09.2006 00:00

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      Very pleased with product.

      I have been using Wella Viva colour for many years. My hair is what hairdressers call dark blonde, but Mousey on the street! My hair was chestnut as a child though so have to be careful of base coppery tones. I use the Chablis colour and i have always been complimented on my hairs colour and shine. A lot of people have thought i am a natural blonde. My hair is in good condition apart from dry at the ends however i think after many years of dying and using straightners this is to be expected. However, With my hair not being very dark i do not need to leave the colour on for very long (about 15 minutes) so damage would be less i suppose. Don't know what i will do when they stop making the product!

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      01.12.2005 15:22
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      great at start - poor finish

      Shade 55 - Chianti - mahogany brown

      Having a few greys now - can't believe I'm admitting to that on here - I have been colouring my hair for quite some time and I usually go for more dark reddy colours in the summer and tone it down to a mahogany colour in the autumn. My natural colour is an auburn so these colour usually take quite well and tone in with my skin too.

      This was the first time I had tried a colouring product from the Viva range although I have tried other Wella products in the past and been happy with them. I went for it quite simply because it was the mahogany brown colour I was looking for and it was on special offer - £3.49 which is pretty cheap compared to the normal £5.99 price. I scooped up the box and raced home with it. My greys were starting to show through and were making me feel old so instant colouring was definately needed. Because of this I always go for a permanent colour and as this one says 'lasting results' on the box and is advertised as a permanent colour I was sure this would do the trick.

      If you haven't dyed your hair before then you probably won't be aware of what you get when you open the box so I will explain. There are usually 2 containers - one has the creme developer and the other usually in a tube form contains the coloured creme itself. You squeeze the coloured creme into the developer and shake it thoroughly to mix them to a smooth mixture. Do not worry about the colour in the bottle at this stage as it is always very different from the colour that is left in your hair - thank god in this case as the colour here was a bit like something my son had for his lunch today - tomato soup mixed into instant mash to thicken it up - which did freak me out a little but as with other dyes I was panicking for nothing as the final colour was as stated on the box.

      Now with this dye there is another ingredient as well as the coloured creme to be added before shaking it up. This is the 'luxurious' colour vitaliser which contains ingredients to give you a brilliant shine throughout your colours lifespan. This comes in the form of liquid which is poured in the creme developer bottle after the colour creme. That done and a good shaking later and you have your hair dye ready to apply. Usually with dyes like this you get a conditioner to use later on after rinsing the dye off and this is no exception - called the colour finisher in this case. The other items in the box itself are the easy to follow instructions complete with pictures to show what to do and a lovely pair of plastic gloves so you don't end up with funny coloured hands. Some dyes also include a plastic cape for tying round your neck to protect your clothes but this one doesn't have that so make sure you have an old towel handy as it can get a bit messy.

      With this being the first time I had used this colour I had to apply it over all my hair. Now with all hair dyes you are supposed to try out both a sensitivity test and a strand test 48 hours before using to make sure there are no allergies and the colour is how you want it but as I have used a variety of dyes now without any problems I must admit I omit to do this. Luckily I haven't had any problems. It is a good idea to do this though if it's your first time and you mix a small equal amount of both the colour creme and the developer into a separate container and rub a tiny amount onto the inside of your elbow. Leave on for 48 hours to see if there is any irritation or redness. If not then you are ok to use. For the strand test cut a small piece of hair from the back of your hair close to the root and coat with the dye mixture. Leave for 30 minutes and rinse the hair. The colour you have when it dries is the colour your hair will be. If these tests are both successful then you are all set to go for it.

      Now it always looks easier than it is to dye your own hair especially if like me you have longer hair. The best way I have found is to start on top at the roots where of course the grey is at it's worst. Then smooth it down the length of the hair before massaging it in underneath so that you get an all over colour on each strand rather than finding your original colour underneath when you brush it later. A plastic comb is also useful for getting an even colour although you do have to be careful for any drips that land either on you clothes, face or neck. Wash these off immediately as clothes will be permanently damaged and it can take a while of scrubbing for marks to be removed from skin. Be careful too of carpets or bathroom sets and your laminate flooring. You are advised to use all of the mixture although if you have short hair this would be near impossible as although it doesn't look like a lot in the bottle there is ample to apply as the cream solution spreads very easily in and isn't all absorbed into the hair.

      This done you then leave it on your hair for 30 minutes or in my case 35 minutes as I feel that my hair takes slightly longer to take the colour in. You should have found out how well it takes though from your earlier strand test and if you feel the result is too strong you can shorten the time by a few minutes too. This done it is time to rinse and find out the result. To do this you first add a small amount of warm water to your hair and massage in to remove any staining to your hairline. Then you simply rinse under the shower until the water runs clear. You may find another pair of hands useful here and remember to still wear the gloves provided. Once this is done you are advised to use the Colour Finisher to your hair which you massage into a lather and leave for a couple of minutes as you would with a normal conditioner. Rinse this off and you are ready to dry and style as normal to see what the result is.

      I am always a little bit tense at this stage because my hair always looks a lot darker when wet and doesn't really give any idea of the new colour until completely dry but as it wasn't the tomato soup colour of the dye that was something. Initially I was extremely pleased with the result. The colour was a lovely mahogany as described on the box and the shine and feel of my hair was fantastic.

      So why did the lower rating come about?

      Well, I've been off on holiday down near Yarmouth and my hair always goes a bit dry when I'm in certain areas in England because of the hard water. I'm so used to the soft water up here in Arbroath that it is spoiled. When living in Yorkshire I always used to have to use more intense conditioners and my hairdresser up here was shocked at how much difference there was from when I first moved back and a couple of years later. It was very brittle back then but has regained a very healthy look despite the colouring and I always use conditioners specially for coloured hair.

      My hair has a dryness after one week that I kind of expected and the supposedly long lasting shine has totally vanished. I've been back a week now and usually my hair has recovered from the harsher water by now after only a short break away. This leaves me very doubtful of the claims of this product as my hair looks dull and has gone very dry. The colour also seems to have faded and there are traces of the previous grey strands (not new growth) that had looked fine when freshly coloured. I have noticed in the shower that there is still quite a bit of colour coming out when I shampoo 2 weeks on and this hasn't been the case with other permanent hair colouring products that I have used.

      I am very disappointed with this result - as I said before I have used other Wella products in the past and they have been fine and as this German based company has been around since the 1880's I would have hoped for better. The company behind Wella these days are the more well known Proctor and Gamble who are the name behind many big brand names such as Fairy, Max Factor, Pampers and even Pringles. They have recently merged with Gillette to add to there ever expanding range.

      The only up side was that I got this product at a special price so I'm not too much out of pocket but needless to say I am fairly sure I won't be using this product again. However it hasn't put me off dying my hair again as I feel I am much too young at 35 (can't believe I'm admitting my age either) to give in to this obvious sign of getting old.

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        21.10.2002 23:47
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        • "hard to do it yourself"

        I have always dreamed of having long blonde hair. Unfortunately, genetics gave me dark brown hair. But as soon as I was seventeen, I went blonde and have been dyeing my hair on and off ever since. I am currently blonde, but haven’t been able to afford the £30 every month to get my roots done. This led to my cousin’s son recently asking me (in the way only kids do) why my hair was blonde, brown and black?! So I figured it was time to do something about it, in the cheapest way possible. I went to the Chemist and had a look at their shelves of hair dye. I suggest here that you make sure you have time to browse and aren’t going to be distracted by little ones demanding things at the same time. There are an awful lot of different dyes out there and you don’t want to get the wrong one. All the different brand names seemed to be £3.99, so price wasn’t really an issue in which one I bought. I wanted one that was permanent, so I had to read the boxes to see which ones were. Then with several to consider, it was down to the shades available. Some aren’t suitable for use on hair that is already coloured, so I had to put those back. Others are only suitable for hair that is naturally blonde. I ended up choosing Wella Viva Colour Revitalising Crème Colourant. I picked shade number 100 which is called ‘Tequilla’ (yep, two ‘L’s) and described as ‘lightest blonde’. It certainly looks a beautiful colour on the box and the colour chart on the back suggested a good result, even on brown hair. The box contains 50ml of Viva Colour Crème, 50ml of Viva Gentle Crème Developer, 5ml of Viva Colour Vitaliser, 10ml of Viva Colour Finisher and a pair of plastic gloves (which are folded up small, so look out for them, you’ll need them!). There is also a sheet of instructions, which is illustrated and easy to understand. I have never done a home dye kit before (only
        those semi-permanent shaders and toners anyway), but even I found this one to be very straightforward and not too fiddly. It is suggested that you do a sensitivity test 48 hours before using the dye and a strand test half an hour before, but I didn’t. Well, I don’t know anyone who does and their hair is fine, so being the impatient type, I thought I’d risk it. So you get all your little bottles and tubes out and follow the instruction sheet. I won’t go into everything in great detail, just to say you should read it all first. Basically, you unscrew the top of the applicator bottle with the Gentle Crème Developer in. Then you pierce the cap of the Colour Crème and empty the tube into the applicator bottle. This takes a bit of time and you have to push quite hard, which made my wrist and fingers ache a bit. You also get a whiff of ammonia, so watch out if you have sensitive eyes! After this, you need to add the liquid from the small Colour Vitaliser bottle, put the top back on and shake until the mixture is creamy. This doesn’t take long and is easy to do. Then you unscrew the very tip of the nozzle (watch out for any coming out!) and you are ready to start dyeing your hair. You are advised to put the dye on the darkest parts of your hair first, so I covered my roots first then the other dark bits before finally dyeing the rest. This was quite tricky at times, not being able to see the back of my head, so it might be advisable to enlist the help of someone else for these bits. However, I did the best I could, being too impatient to wait for assistance. I wrapped my head up in cling film and waited the thirty minutes as requested. Although my hair slightly tingled, it wasn’t painful or itchy. After the time was up, I proceeded to the next stage in the instruction leaflet. I wet my hair a bit and massaged the dye in (using the gloves) then got in the shower and rinsed it all of
        f. Then I added the Colour Finisher sachet (which is only a small amount), left it on for two minutes then rinsed. After that, it was business as normal – towel dry my hair and brush it. I found it quite tangled, but I hadn’t put any conditioner on, so that might be why. Looking in the mirror, I could still see a few darker bits of hair, but not too many. My roots at the top of my head looked rather ginger though. Still, I will wait and see what it turns out like, when it’s dry. An hour or so later… I know I was naughty. It’s difficult to dye your own hair, especially with mine being naturally very dark. I should have waited until I had the £30 to go to the hairdressers. It’s take her a year to sort out the best way to get my hair the sort of blonde I like! If not, I should have waited until I had someone round here to give me a hand to eradicate all those dark bits. So I’m sorry, I was very naughty, I’m just too impatient. Overall, I’m pleased I dyed it, but it’s not perfect. I think I really need to get my best mate (you know who you are!) to do it for me, to make sure those black bits are all covered properly. Then I probably need to use a toner to even out the gingery bits. But in the meantime, I’m happy but not ecstatic. It’s a lovely shade of blonde overall and my hair feels very soft and silky and looks in wonderful condition.

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          29.06.2002 20:46
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          Oh, it has been so long since I have seen the sun. When you have dark blond hair, the sun is your true friend, a few hours in its shinning glory will bleach the hair and make it shimmer with gold. However, this affect can only really be achieved while lying on a beach in the Mediterranean, in my experience, the British sun just won't do. Yet I have not been on holiday for nearly a year and id doesn't look like I'm going anywhere fast, the fantastic bleaching affect has long since worn off and I am left will a mass of mousy blond hair that just hangs there, lacklustre like a nihilistic teenager. My desire for gorgeous hair led me to the hair colour counter in boots, I am faced with an array different colours, permanence and prices. I chicken out; I'm not brave enough to buy a permanent or a semi-perm so I decide to pick a colour mouse. Wella Viva colour mouse is a cracking little product, it's a tone on tone product, which means it enhances natural colour rather than makes a dramatic change. Lasting around six to eight washes, if you have a disaster and hate the colour it's not the end of the world. The first time I used it I picked an apricot shade, which turned my hair bright orange! I washed it eight times in one day, and although my hair ended up little dry most of the colour had gone. Viva now makes a 'colour off' product, which I am reliably informed, removes the colour from the mouse as well as permanent dye. This time I was a little more sensible and chose light brown. Designed for medium blonde to medium brown hair. The product comes in a mustard yellow box containing the mouse, a pair of gloves and very simple to understand instruction leaflet. The bottle looks alarmingly small and carries only 30ml of product. Do not worry, when you squirt it into your hand it foams up and there's more than enough in one bottle for hair that's just past shoulder length. The bot
          tom of the bottle is rounded and I did wonder how I was going to stand it up, but the cap is niftily designed to fit on the bottle and act as a stand, how clever of them. It is highly recommended that you perform a strand test before you start to ensure that you are not allergic to the product and that the colour takes as you want it too. I never do, which is why I ended up bright orange, learn from my mistake! The mouse comes in 12 shades in various blondes, browns and reds. I'm not going to list them here but the Wella web site (www.wella.co.uk) has a very good colour wheel facility to help you find the right colour for your hair based on your natural colour. The product is not recommended for use on bleached or highlighted hair and it will not lighten your hair. It doesn't say it on the packaging but it doesn't cover grey either. So, using it. My experience: Step 1 - Skimmed through the instructions, fairly straightforward and well explained. There is a picture of a girl rubbing it into her hair for those people who are too dumb to know this is where it goes, there's another picture of a girl holding a clock for those of us who don't know what time is. Step 2- Wash hair, using a mild shampoo and not using any conditioner as instructed on the packet. Step 3 - Towel dry hair and put on gloves. The gloves are a bit flimsy and I had trouble getting tem on because my hands were damp and they kept sticking to the plastic. My mum buys surgical gloves for when she dyes her hair and if you plan on doing this regularly I recommend doing the same, I'm just gonna nick a load of her. Step 4 - Apply the mouse into the palm of the hand and lather into the hair. The leaflet recommends putting a towel around your shoulders to protect your clothing if you do use and old one, because this stuff stains. I didn't bother as I had just got out the shower and didn't have any cloth
          es on to protect. If you have long hair its best to tie it up or hold it up with a hair band, it doesn't seem to stain the skin, but I don't trust it and would rather not take the risk. Step 5- Wait. The development time varies on the strength of colour you desire. For a subtle colour 3-10 minutes. For a medium colour 15-20 minutes and for a vibrant colour up to 30 minutes. I wandered round the flat, covered in mouse, which was fizzing slightly; I wanted to get dressed but couldn't and also wanted some breakfast but didn't have time to cook it. I was planning on leaving it for the full 30 minutes but got bored after 25 minutes and decided to wash it off. Step 6 - Wash out the mouse, fairly self-explanatory, stick your head under the shower until the water runs mostly clear. You could wait till it becomes completely clear but it takes ages and I don't have that much patience. Step 7- Style as usual and admire your gorgeous locks. At the end of it I was left with a noticeable but subtle colour change. It looks natural and isn't a far cry from my original colour except instead of being dull mousy blond it is now the colour of very dark honey. My hair feels soft and styled well (not that I do much styling) all in all I am pleased with the result. I paid £3.99 for this in boots and have seen it in many discount shops for a little as a pound. I would recommend it to anyone who fancies a bit of a change, but not permanent, or anyone who want to brighten up dull sun craving hair.

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            15.12.2001 03:28
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            I used to dye my hair because I wanted it darker, very much darker, black in fact. Now I dye my hair not only to make it darker but to hide those couple of grey hairs that I shouldn't have because I am only 25! I have always had trouble finding a hair dye that actually dyes you hair black. Usually the best you can get is a very dark brown but Wella On Off System always makes your hair the same colour as it says on the packet. It's also very easy to use. Instructions! Mix the hair dye into the developer by twisting the bottom of the bottle. There's only one bottle, some hair dyes have two making a mess when you try and pour one into the other. Put on gloves which are included in the packet which are actually very good quality ones and your fingers don't go through the end when you pull them on (I have long fingers perhaps?). Put dye on hair - when you have finished wipe dye off forehead, ears, back, bathroom floor, walls, ceiling, sink, toilet - I can never do anything tidily! I suugest you do your forehead first because if you leave it on there too long it will stay there, and you won't want to be walking around with a black forehead (or whatever colour you choose). Wait 20 minutes...watch the rest of Eastenders or something. Wash off dye and use shampoo that comes in packet to make your hair lovely and fluffy and soft again. Blow dry hair so that your pillow isn't black in the morning. Easy! The instructions in the packet are excellend as well, even if it's the first time you have dyed your hair yourself you will have no problems understanding them. Another good point for Wella is that I am not allergic to their hair dye. Generally I am allergic to everything and come up with a rash but Wella is very gentle and afterwards your hair looks in great condition, very shiny! You also get a lot of mixture, some other hair dyes I have used don't have en
            ough to do my hair and I have to have two which turns out to be expensive. Wella are generous with their quantities! Best tip of the day is that when you have the dye in your hair use a wide toothed comb to comb through the dye so that it's evenly spread. This is easier to do if you brush your hair before you put the dye on so it's not all knotty! The colour usually lasts about a month on my hair, it washes out evenly as well and doesn't leave darker patches in places! If you find that you don't like the colour once you have it on your head you can use the Off mixture (which has got to be bought separately) to take off the colour. Great if you want to experiment! If you want to dye your hair I would definately recommend Wella Viva. I don't buy anything else now!

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              16.09.2001 18:29
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              Well I've now reached the age of the BIG 40, ta for the pressies. Everyday I'm noticing my hair going thinner and the streaks of grey getting thicker. That's when I thought "Sod it", I must put a stop to natures helping hand and sort it out. I've been reading various ops about the super Poundland store and seeing as though a new one has opened up near where my wife works I asked her to pop into the place to check the hair dyes out. Not that I didn't want to be seen buying a hair dye of course, but I work shifts and it's awkward for me to get out (Ha Ha). That night she came home with the Wella Viva Mousse for Brown Hair, well mousey and on the pack were pictures of men who must have had the same problem. She was astonished to find it there as it really did cost only a £1.00. It came in a box with a little brush/comb for applying the mousse, the Mousse itself and a packet containing shampoo x2 and plastic gloves. All for £1.00 what a bargain, but will it work I hear you say? The Mousse comes in a 60 ml silver bottle and the stuff itself is a funny off white colour, I'm sure that I saw a hint of purple in there as well, that got me worried I didn't want a blue rinse look. It also smelt of Perm Lotion or cat pee if you want the truth. Oh well I'd better get it slapped on then, here goes. First of all I put on the plastic gloves, very fetching with my little apron(joke). Then all I needed to do was shake the can for 15 seconds and disperse a golf ball size amount onto my gloved hand. You can also apply the mousse to the brush and sweep it through your hair, otherwise just distribute it through your hair evenly with your hands. Still comb through with the brush/comb. Leave it on for 5 Minutes, the colour of the Mousse changed colour once applied after a few minutes. Then wash off and use the enclosed sachets of shampoo , I
              always use condtioner as my hair gets very dry. Once dried i didn't notice that much difference but funnily enough it startd to show a few days after. It does state that on the packet. After those few days were up you have to do it again. The Mousse contains enough for two applications which I thought for a pound was still good value. This time I had achieved the look I had wanted and have left it for a few days, still the grey hasn't yet come back. I will buy some more just in case, as it says to carry on with the treatment to just add mousse to my roots. A few warnings on the instructions are: Don't use on White hair, or people with 70% of grey hair, this is not recommended. Also it says not to use on hair that is bleached, or hair that has already been coloured, mine had but it didn't make any difference. people who have red hair or red-blonde hair. I would recommend it because you can see the results gradually, you are able to reduce the grey to whichever shade you want. It's better than applying a permanent colour which achieve instant results, and you can't get rid of it if you didn't like it. Go on chaps I dare you. I suppose ladies can use this product, it's not just us men who have grey hair. I don't know why the box has pics of men on it, this product could be for anyone with grey hair.

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                13.05.2001 21:57
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                I was in my local chemist when I came across Viva hair colour. I read the back for details and since I'm not a natural Blonde and have been dying my hair for about 3 years I thought wot the heck and I bought it. It was great the effects turned out great with my highlight and tones. Finally I was a natural looking blonde.(Remember they come in a wide range of colours). Most other hair dyes I had usen previously smelled strongely of Piroxide but this had a nice scent to it. And instructions were really easy to follow. Remember You can also get the on/off dyes with Wella too. (If your feeling like a change but don't like the results).I would recommend this to first time dyers and also people who dye their hair on a regular basis like my self. But I also made the mistake of dying my hair with these sort of dyes as they can ruin your hair so I would advise you getting it done professionaly, but if your short for cash this is the next best thing.

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                  01.05.2001 05:05
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                  After seeing the adverts with Davina McCall advertising this brilliant new hair dye that you could whip off with a remover if it doesn't quite take your fancy, I was persuaded by my friends to go red. Off I went to Superdrug the next day to buy my packet of hair dye, popping the remover in my basket aswell (just in case!). At £4.49 for the actual dye and £4.99 for the remover it wasn't exactly a cheap trip but I thought it was worth it just for the security. I went for the colour Davina advertised, Merlot Plum a dark red colour. The actual application of this product was quite easy, you just take the seal of the bottom of the bottle, twist and shake and you're ready to go. It can be applied to dry hair as well which made it easier. Unlike some hair dyes this one didn't smell too bad but my messy application of it did mean that the bathroom tiles ended up with more dye on them than my hair. My fault entirely though! The instructions recommended that the colour was left on for 20 minutes but I left it on for a little longer as my hair is quite long and thick. After the application you have to put on a conditioner that I thought was really good. About half an hour later my hair was shiny, conditioned and a nice plummy looking colour. Walking into the pub the next night the shade got a thumbs up. The instructions say that the colour washes out after about 20 washes but I have found that the colour holds really well, so if you're not looking for a permanent colour I wouldn't recommend this shade. I'm afraid I can't comment on the remover though - as yet I haven't had the need to try it!

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                    11.04.2001 04:16
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                    I tried Wella Viva colour after reading an opinion on Dooyoo. Oh dear! My hair is naturally mid brown with a touch of red in it so I thought that Wella Red would be a good choice. I was feeling adventurous. I lathered the stuff on after taking all the recommended precuations and performing skin tests, etc. As I applied the colour I could see my hair colour changing. It looked more like orange to me underneath the red colorant cream. I didn't panic though as I know that hair colourants can often look odd and usually bear no resemblance to the finished colour. I applied the 'colour enhancer' cream to finish the job. It still didn't look quite as I had imagined it would be! After I had washed my hair through and rinsed out all the dye I had to start scrubbing at my hands, neck and ears to get the 'tomato' stains off. I did wear plastic gloves but these had somehow leaked and the colour was seeping up my arm. Then came the biggest shock of the evening. I looked in the mirror, screwed up my eyes in disbelief and looked again. Yes, that was me! My hair was the brightest carrot colour I have ever seen. I looked just like a little red devil. I washed my hair with lots of shampoo twice more that evening and I've washed it everyday since. This all happened two weeks ago so by my wreckoning I should only have another week of 'ginger' hair. (It is supposed to last for twenty washes but with my luck it will probably be longer.) I will be so pleased to be able to go out without a hat on!

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                      11.04.2001 02:57
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                      I am a natural blonde...and proud of it. I am also a man. There is no way that I would ever really want to dye my hair permanently a different colour. Yes, I would, for fun in the summer, dye my hair colours like green and blue, but strictly only if they could be washed out within a week or so. As I said, I would never WANT to dye my hair....but in the world of betting, it can all be very different. Arsenal played Tottenham Hotspur in an F.A Cup semi final last Sunday. I am a Tottenham fan...my friend, Alistair, is an Arsenal fan. Surely you can see where this is going?! Anyway, because it was such an important match, and because we are both slightly strange...we decided to bet on this game. I am not talking about a small bet here either...no £5 bets for us, that just wouldn't be sensible enough really. So we upped the ante...more than a little. Alistair has very long hair, which is braided (he is a Kid Rock fan) and basically, everyone, not least himself, loves his hair. His mates are jealous of it, and the girls...well, they just love it. He challenged me that if Tottenham won, then I could personally cut all of his hair off..which took him nearly a year to grow. But, and here is the point of this little anecdote, if Arsenal won, I would have to dye my hair...my lovely blonde hair...wait for it....GINGER. Well, it has turned out ginger anyway. As you may or may not know, Arsenal did in fact win the match, with a winning goal, from Robert Pires. Subsequently, as part of my bet, I had to dye my hair pink. Why pink I don't know, but pink it was. So immediately after the match, off we went to Safeway to get some hair dye. With a budget of a mere £6, we searched for pink hair dye....I shudder to think what fellow Safeway customers must have been thinking, a group of 19 year old males desperately looking through shelves of women's hair dye. The line of "Damn girlfriend, she really is lazy", didn't seem to convince to
                      checkout staff, who were quietly laughing to themselves. After a few minutes, we came across Wella Viva. Pink didn't seem to be available, so we opted for the Red. Well, we knew of the name "Wella" so decided that it would be of good quality...and to be fair, I cannot say either way, Alistair is not exactly the best hairdresser in England! Upon arriving at home, we went to work. Several close friends were watching, and I was sitting like a plum at the mercy of an Arsenal fan (aagh!). Are you bored yet? Hopefully not, as now I will actually talk about the damn dye. I am no expert, but we did follow the instructions very carefully. The first batch of dye you have to put on strangely resembles tomato ketchup...which worried me. As I had it rubbed into my hair, I was the subject of cruel laughter, but, I had to carry on. The dye makes an instant impact on your hair, and you will see the red substance taking over your loved blonde. Keep on for twenty minutes was the order, so I did. To say that those twenty minutes didn't go very fast would be an understatement. It wouldn't have been quite so bad if it didn't itch. But it did. Very badly. Knowing that by itching, I would have slightly ruined the procedure, I was very tempted to do so...but with both arms tied behind your back, it is actually quite hard! I really didn't think that hair dye could be so itchy, it's like when you watch something about nits...you just have to itch! Eventually, the twenty minutes concluded, and it was time for the "colour enhancer". Lent over a shower, I had it rubbed into my already red hair.This was just too much. After a quick wash, I had a towel (stained with the dye) wrapped around my head as a friend went off to fetch a camera whilst another went for a mirror. I didn't think that they were quite so artistic. They carefully organised it so that the photo would be taken catching my reacti
                      on by looking in the mirror....although i have not seen it, I am sure it is of pure disgust! As I stared into the mirror, tryng to remember when I had blonde hair, I noticed that it wasn't quite as red as the packet made out. Chris Evans would have been proud, it really is that ginger. Thinking that this wasn't quite right, I looked at the instructions again. To my dismay, I read an important step that said to add another five minutes if you had thick hair....I am not called Jack Russell for nothing. So now it is clear that we should have left it on longer, but we didn't let it work properly and now I have ginger hair. Although not permanent, 20 washes is still a long time for me. As I am not allowed to repeatedly wash it 20 times in one night, I suppose I will have to get used to the laughs and stares for another month. Oh yay!! Pfft.

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                        06.04.2001 16:19
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                        After seeing the brightest funkiest shade of pinky red in this product i was convinced to try it.If only i had that colur hair!i thought to myself. Well, it was on new years eve after lots of alcohol that i eventually had enuff guts to try it and i waited anxiously for the reaults, convinced my hair colour wouldn't change a lot coz most dyes don't work very well on my hair. However, i was pleasently suprised as my hair did turn red.Admittedly, not exactly the same shade but it was very strong and stayed in for over 8 washes(sposed to be 6-8!)I was happy although i now realise that red doesn't suit me! The pressurised container it was in was a good idea and easy to use, gloves come with it too, but the dye was still quite messy. The smell was tolerable. Overall i've really grown to like this product, it'll definately dye u'r hair whatever colour it is!

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                        15.03.2001 01:20
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                        If you go into the chemist there are so many hair dyes and products to chose from that it can get confusing. So, I am here to help you. Wella is excellent it’s easy to use and the results are pretty good as well. Although, I have quite light hair and I wanted to put streaks of brown in it. It was so easy to do, the instructions were easy to follow even thought I had not done it before Always remember to put your plastic gloves on which are provided, and put a old towel around yourself to prevent dye getting on to your clothes. You can get someone else to do it for you, but you can do it by yourself. Then, all you have to is unscrew the coloured top and then add the conditioner, give it a good shake and then you can start using it. Although, it says rinse after twenty minutes, it does depend how light or thick you hair is, I rinsed mine after about 15 because my hair is quite light and therefore it would have applied easily. It will take about 20 washes for the colour to wash out although if you really hated it you could get another dye and go back to your own natural colour. The results are very good and for a DI job it looks ok barring no hick ups. Always test a strand of hair before you use it on your hair if you have not used the product hair, just in case your have chose the wrong colour or if there is a problem. The dye can stain so be careful you don’t get in on clothes, if you do then wash immediately, and be careful you don’t get dye on foreheads because once dry it will be difficult to take off. This is a really good hair product and one that I would recommend, it takes only 10-20 minutes in applying it and the results are very good. You will be to use the bottle three times or so, so you do get you money worth. It costs about £6.00 which is the average price for hair dyes. They do have the red if anyone wanted it for comic relief.

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                        21.02.2001 22:26
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                        Wella hairdyes are usually the ones recommended. I like them they do all types of dyes, toners, wash on/off, colour mousse. I like the on/off ones because if you don't like the colour you can take it off but they're quite expensive. I love their red hair colours its a shade I really like. If I was dying my hair I would go to a wella hairdresser to get a Wella professional doing it. At college some courses are done with Wella hair stylists.

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                        25.01.2001 06:59
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                        I just tried this brand for the first time today, and although I'm not totally mortified by the result, there are better colorants on the market. Unlike the others though, ‘Wella Viva Long Lasting’ does have one major advantage: the colour remover. Now if you’ve had as many home hair colouring disasters as I have in my time, you’ll understand. I’m talking hair colour jobs that made hairdressers cringe. I’ve even used that dreaded product that drives fear into the hearts of all hairdressers: ‘Sun In’. The orange hair! The damage! The humiliation! So with this in mind, having the option of a remover seems like a really good idea. It provides you with the total piece of mind that enables you to opt for a long lasting colorant such as this one (up to 20 washes) because you know that if it all goes horrible wrong, you're not going to be stuck with nightmare hair. I have naturally brown hair that has been coloured blonde and layered, and I wanted to add some black to the bottom layer to create a sort of 'Christina Aguilera' look. I liked Wella Viva lasting colour because there were no scary warnings on the box like so many other colorants that have "NOT RECOMMENDED FOR BLEACHED OR HIGHLIGHTED HAIR!' plastered across the box. Though I used ones like that before and never had a problem with them, it’s still nice not to have these daunting words of warning enter your head when you take the plunge and reach for the dye, all the while worrying that your hair will spontaneously combust or turn green the second you apply it! Another thing I liked about it was that there was no fussing around. The colour was in one bottle and included an after-care shampoo, so you didn't have the usual three or four bottles that you have to pour together and sometimes mix. This was simplicity itself - shake and go! What I did find odd was that there were no instructions or recommendations to do
                        a strand test first. I did one anyway, but I guess they hope you won’t, it will all go pear shaped, and then you'll have to spend another couple of pounds on the remover! My major qualm with this brand was that it was extraordinary messy. The consistency of the dye was so thin it just kind of run down your hair if you applied it directly from the bottle to your hair as the instructions prompted. Since I had visions of spending hours cleaning up black dye from the carpet, I choose to pour a little into my hand and apply it a bit like a shampoo (without massaging it in.) Despite my care though, this dye still got everywhere. And what's worse, it stained EVERYTHING it touched. Perhaps this was because I was using black dye that may stain more easily, but had it have been thicker like Natea or Belle colour it wouldn't have got everywhere as creams tend to stay put in your hair! This stuff stained my sink, the taps, the bathroom tiles and even my shoulders and my face a little. I managed to get most of it out but some stains are still on the bath and no matter how hard I scrub, my bathtub has been scarred with blotches of hair dye. As for my face and shoulders, parts have turned a kind of greyish colour and I’m covering them up as much as possible in case people mistake me for a battered girlfriend! The instructions say to leave the colorant on for 20 minutes or slightly longer, but for my hair I found I only needed to leave it on for just over ten minutes and my hair was pure black. The colour was a good match to that modelled by the smiling girl on the box, though it wasn't a very natural black tone. In certain lights it has an almost blue tint which it wasn't meant to have and I wasn't very happy with. Overall though I was quite pleased with the colour result, but I'm just not convinced it was worth the mess! I know the fact I was using black dye worsened matters, but in future I think I'll stic
                        k to my creams and mousses.

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                          24.01.2001 02:01
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                          After years of frustratingly searching for a colouring product which worked well with my red hair to no avail, I have finally found it in the Wella Viva On/Off System. Fellow redheads will know how annoying it is to be faced with product upon product mentioning no suitability at all to red heads. I have been told countless of times by hairdressers that 'red hair is the hardest to lift with colouring' After deciding to try the on/off system, I chose the mahogany colour and went for it. After a surprisingly easy application with no mess, I couldnt believe the end results. The finished colour was lovely and really suited me, it wasnt too dark and the coverage was even. Although admittedly it wasnt the same colour as the model on the box - it was lighter! Another noticeable feature was the nice smell the lotion had, very nice in comparison to some of the other colouring products on the market. Although semi-permanent, this product works wonders for redheads and can be removed very easily without any damage to hair. I did, however, try a lighter shade and the results werent as good - infact I didnt notice much of a difference at all. So if your a redhead and want to darken your natural colour, I would recommend this product.

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