Well I've now reached the age of the BIG 40, ta for the pressies. Everyday I'm noticing my hair going thinner and the streaks of grey getting thicker. That's when I thought "Sod it", I must put a stop to natures helping hand and sort it out. I've been reading various ops about the super Poundland store and seeing as though a new one has opened up near where my wife works I asked her to pop into the place to check the hair dyes out. Not that I didn't want to be seen buying a hair dye of course, but I work shifts and it's awkward for me to get out (Ha Ha). That night she came home with the Wella Viva ...  Read the complete review

I am a natural blonde...and proud of it. I am also a man. There is no way that I would ever really want to dye my hair permanently a different colour. Yes, I would, for fun in the summer, dye my hair colours like green and blue, but strictly only if they could be washed out within a week or so. As I said, I would never WANT to dye my hair....but in the world of betting, it can all be very different. Arsenal played Tottenham Hotspur in an F.A Cup semi final last Sunday. I am a Tottenham fan...my friend, Alistair, is an Arsenal fan. Surely you can see where this is going?! Anyway, because it was such an important match, and because we are both slightly ...  Read the complete review

I just tried this brand for the first time today, and although I'm not totally mortified by the result, there are better colorants on the market. Unlike the others though, ‘Wella Viva Long Lasting’ does have one major advantage: the colour remover. Now if you’ve had as many home hair colouring disasters as I have in my time, you’ll understand. I’m talking hair colour jobs that made hairdressers cringe. I’ve even used that dreaded product that drives fear into the hearts of all hairdressers: ‘Sun In’. The orange hair! The damage! The humiliation! So with this in mind, having the option of a remover seems like a really ..  Read the complete review

After seeing the adverts with Davina McCall advertising this brilliant new hair dye that you could whip off with a remover if it doesn't quite take your fancy, I was persuaded by my friends to go red. Off I went to Superdrug the next day to buy my packet of hair dye, popping the remover in my basket aswell (just in case!). At £4.49 for the actual dye and £4.99 for the remover it wasn't exactly a cheap trip but I thought it was worth it just for the security. I went for the colour Davina advertised, Merlot Plum a dark red colour. The actual application of this product was quite easy, you just take the seal of the bottom of the bottle, twist and ...  Read the complete review

After years of frustratingly searching for a colouring product which worked well with my red hair to no avail, I have finally found it in the Wella Viva On/Off System. Fellow redheads will know how annoying it is to be faced with product upon product mentioning no suitability at all to red heads. I have been told countless of times by hairdressers that 'red hair is the hardest to lift with colouring' After deciding to try the on/off system, I chose the mahogany colour and went for it. After a surprisingly easy application with no mess, I couldnt believe the end results. The finished colour was lovely and really ...  Read the complete review