Wilkinsons Coconut Conditioner

Sitting serenely in the ‘hair care’ section of the shop Wilkinsons (Wilko’s), were 500ml bottles of Wilkos own ‘Coconut Hair Conditioner.’ I say serenely, because even though the bottle is bright white, (when containing the conditioner) the bottle is quite un-assuming. Being a Wilko’s own brand there’s no frills, no ‘jump out at you slogans’, just it’s chunky, rectangular presence keeping similar more boisterously-packaged products company. Coconut fragrances always conjure up images of warmer climes for me, and as it was a particularly rainy day I felt vulnerable to an impulse buy. My mind pondered the prospect of my hair smelling of coconuts, and toyed ...