I picked up this hairdryer around about a year ago now from my local boots store. I had been using a pretty basic hairdryer before this that I was happy with but unfortunately one day it decided it didn't want to work anymore. As I scanned the hairdryer brands and styles on offer this one stood out to me for no other reason than its colour. Purple being my favourite colour, I instantly loved the design and as the name suggests it did look very elegant (not that this is really important when it comes to a hairdryer but you know us girls!). I took a bit of time to read the back of the box which told me about the features and decided that this was the one.

*Features*
-- 2100W salon quality hair dryer with high torque motor for 2x air pressure.
-- Ionic technology designed to enhance hair condition and eliminate frizz for glossy shine.
-- 3 heat and 2 speed settings plus cool shot to set your style.
-- Slim salon style concentrator nozzle with smooth airflow vents.

These features sound fantastic, but i'm afraid for me they didn't present themselves in reality. I have rather thick hair so when buying a hairdryer I specifically look for a higher wattage. I thought that with 2100W this hairdryer would be powerful enough to dry my hair in a reasonable amount of time. I was left dissapointed when I found that it seemed to take me longer to dry my hair with this hairdryer than it did with my basic hairdryer of the same watts. When I first put the hairdryer on it didn't sound very fast and worryingly this was on the highest speed. As for the Ionic technology, it didn't seem to do anything different to my hair that the basic hairdryer didnt. I saw no difference in the condition of my hair or a glossy shine. Dissapointing to say the least. I'm not a fan of the thin nozzle, it only resulted in taking even longer to dry my hair.

I think this hairdryer is a no no for people like myself with thick hair, however if you have thinner hair you might find it works fine for you.

*Price*
This hairdryer has an RRP of £28 which personally I don't feel its worth. However it is currently on offer for £17.29 on Amazon.