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GHD IV MK Pure White Salon Styler

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19 Reviews

Brand: GHD / Type: Hair Straighteners / Relaxers

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    19 Reviews
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      28.09.2012 13:50

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      Not bad, but not a touch on GHD classics.

      I recieved this as a gift a little while back, and despite my over-excitement at the sheer gorgeousness of the design, it does lack a certain punch you'd think would always be present with a ghd product.

      It is gorgeously designed, and according to the website can heat up to around 185 degrees. This is quite a bit lower than other ghd straighteners, which are usually around the 220/230 mark. I have pretty long hair, and whilst these straighten my hair initially pretty quickly, it doesn't last very long, certainly no more than six hours. By then my hair is pretty kinky, and most certainly not straight!

      The plates are typical ghd, and don't pull or snap my hair, and seem to be sprung, so that the days of jammy my hair in the straighteners seem to be over. I feel if the temperature were adjustable, or a tad higher these straighteners would rate far higher.

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      20.07.2011 16:12
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      Do a great job, but may be best for more managable hair

      These were the first GHD straighteners I'd ever owned. I'd bought other brands before but after I'd borrowed a friends I knew they were in a whole other league, so finally went out and bought myself pair. I thought the white ones were really different and smart looking so they're the ones I chose.

      I had these hair straighteners for 2 years, and they served me well. They seemed to last a long time, but I found that towards the end they didn't seem to get as hot as they'd used to. It wasn't until my partner bought me a new pair for Christmas that I'd realised that they'd actually never really been that hot at all!

      However, I recently broke my new hair straighteners and had to revert back to using the old white ones. Although they're definitely not as good as the newest model, they're still serving as a great stand in 3-4 years on (although I do have pretty straight hair and use mainly for styling/making it look neat than actual straightening).

      I'd probably recommned a different colour as although the white looks really smart, they got dirty and grubby really easily, and the ceramic plates went a horrible brown colour after a while which made them look and feel dirty.

      I can't fault them on function, but perhaps not the best choice for those with really curly/wavy hair. The newer model might be the best option for you.

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      02.01.2011 11:13
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      A brand that handles the most unruly of hairs

      I bought the white limited edition GHD hair straightners when my original ones broke after about two years. I loved the look of the white one and the black heat protective bag it came with.

      I bought them from the GHD website for around £100 two years ago and was impressed with the packaging. The hair straightners came inside the black case with white etching and the case inside a white box with black etching.

      They do look very nice and heat up far quicker than my original ones. They heat up in a about 5-10 seconds. While not using I lay then flat inside the heat protective bag, which is very useful as burned the carpet once before.

      They glide through your hair but I find that they dont have as much grip as the black ones which is a slight disadvantage for me as I have very dry course hair. Some people may prefer the lose grip. It might be to do with the white ceramic panels and not the usual yellow tone ones on the original GHD's.

      In my opinion I prefer the original and when these break, hopefully in the non too distant future I will invest in the originals again.

      These can be used to curl hair also and well as adding volume.

      These in some peoples eyes are very expensive and I thought so too when I invested in my first pair but they are worth it. I had spent years on different type of other brand straightners and they never did anything to my hair so I probably spent far more money on trying different brands.

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      06.11.2010 12:21
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      I would not be without these

      I bought these GHD's when my last ones broke (after about 4years of constant use).

      I chose these because of the colour. They are lovely in white and look more unusual. I also like the fact that they come with a heat protective case to keep them in which is very handy and means that after using them I can tidy them away straight away without having to wait for them to cool down and it means they are always kept safe.

      I paid £100 for these which I think is an average price for GHD's. It does sound expensive if you have never tried them before but they are 100% better than any other hair straightners I have tried and work perfectly.

      These heat up really quickly and only take a couple of seconds and they are ready to use which really saves me time. Also because they work really well they straighten my hair really quickly so I don't have to spend as long doing it. You only need to do each piece of hair once with these to achieve a straight look which is quicker and also better for your hair as you are not repeatedly going over the same piece of hair all the time.

      These can also be used to curl your hair if you wind your hair round it like you would a curling tong so they are very versatile and you can create lots of different styles using them.

      One thing you do have to be careful of with these though is that they do get very hot so make sure you don't touch the heat panels or touch your face and neck with them which I have done in the past and it is very painful.

      After using these GHD's I could never go back to another brand of hair straightner as they just do not do the job well enough for me. I have very thick hair and these go through my hair perfectly and even though my hair is dry and quite frizzy these smooth out my hair a lot as well as straightening it so it creates a sleak neat look.

      I would not be without these and would recommend them to everyone. Every girl needs GHD's.

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      26.07.2010 21:37

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      fab product

      Ive had these mark4 straightners for around 3months now, i did have the mark 2 black ghds before these lovely white ones.

      To be honest they dont seem to get as hot as my old black ghds but they still get very hot (200c i think), i have naturaly wavey hair and the white ghds do give me perfectly straight hair.

      I find it very hard to use these as curlers as well as it seems to look more chrimped than curly! That may just be the way im doin it though.

      The rrp was around £120 for the straightners and the heat prof case which came in a lovely box and a user manual also in pc format which i thought was a modern idea. I bought them cheaper as my box was slighty marked but didnt make a difference to the product.

      The box they come in makes them a great gift aswell.

      I would recommed these to people with mid to long hair - not short hair as they dont get a good finish - you d need the smaller ones for this.

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      12.11.2009 15:27
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      They look great and work brilliantly

      I have had these ghds for about 15 months now after buying them to replace my original black ghds which broke after 3 years.
      I use them every other day and they are fantastic, i deffinetly couldn't live without my hair straighteners. I have tried so many different ones in the past but much cheaper ones which i find don't work as well.
      These heat up in just a few seconds and glide through your hair lovely - just make sure you use a heat protector before use as they get to a very high temperature which can be damaging on your hair.
      Whereas some hair straighteners don't end up keeping your hair straight all day long these keep my hair straight for 2 days before washing and my hair is fairly thick and slightly wavy.
      I would deffinetly recommend these, and i also love them being in white makes a change from boring black.

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        03.11.2009 21:10

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        GREATEST INVENTION EVER!

        wow. These straighteners are absolutely great for mid-long hair.

        They heat up extremely fast, with a flashing red LED light and a tune to let you know when they are ready and an automatic turn off after 30 minutes, these straighteners have proved to be a brilliant invention and are very popular all over the world.

        They are used in salons as well as in the home and every pair comes with a 2 year warranty and if anything happens to them, GHD will be happy to let you return them and try and fix them!

        The price ranges from around 120-150£ but it is worthwhile, no cheaper straighteners can heat up as much as these and provide you with sleek and flowing hair.

        You can kiss goodbye to kinks and frizz, GHD completely resolves these and will make an excellent present.

        They are very popular on today's market! Excellent purchase. No problems what so ever with the product.

        Only disadvantages would be that they can tend to make your hair very dry as with all other straighteners that heat up to around the same temperature as GHD's.

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        27.10.2009 16:39
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        every girl who needs them should have them!

        I was bought this white limited edition GHD straighteners set for my birthday last year as I have thick frizzy hair and my straighteners were not doing a good enough job for my liking! It took a little bit of hinting to my boyfriend that I wanted GHDS but then he did the rest!
        So im not sure how much they cost but proberly around the £120 mark... I was impressed to find that not only did I get my GHDS but they were a lovely white colour and up to date design but that they came with a heatproof case as well as intructions and dvd guide all placed nicely in a GHD gift box.
        My GHDS worked a treat - a definate hit as they done the job perfectly, it takes me hardly any time to tame my long locks!
        I like the swivel cord that moves 360 degrees for easy reaching and also the trevel plug is such a good idea - a uk plug that when you remove leaves a plug that can be used abroad.
        I oviously love my straightners best but was equally pleased with the heatproof case! What a brilliant design that is... a case that you can use to rest the straightners on whilst using and also to zip away after use when they are still hot oviously from a safety point of view this is a fantasic idea stopping things and people from getting burnt which was definatly an issue for me as I have young children and not only that but normally when using straightners you have to wait for them to cool down before you rush off!
        Highly reccomended to people who need them - which is most girls I think lol, GHDS out shine any other brand of straightners!

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        20.09.2009 00:53

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        Well worth buy!

        I received these as a gift last christmas and they are still going good after almost a year. I also have a black pair of GHD's that I've had for about 3 years and they are also still going strong.

        They both heat up in a matter of seconds-about 15 I think, So when I'm in a rush theres no waiting around for them to heat up like some straighteners. I just switch them on grab my hairbrush and they are ready to use!

        They are my favourite by far from straightening to curling, I can have everyday hair to party princess in little time and hardly any effort. You receive a lovely carrycase and a helpful DVD that gives you the best tips on curling or straightening with these GHD's.

        I would definatley recommend them, they all work brilliantly and also come in different colours and patterns now. The newest ones are purple and leopard print (which is definatley on my christmas wish list!)

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        15.09.2009 14:32
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        Well worth the expense - make sure you use authorised sites though!!

        GHD straightners put other straightners to shame. They heat up quickly - excellent for those with limited time, the rounded barrel makes them so much easier to handle and they will not switch on if there core temperature is under 5 degrees - excellent as this means that there should be no damage caused to the interior workings of your straightners. What other model offers all of this?

        Now GHD's may seem expensive but if you think about how much money you have already spent on straightners that haven't given you that "angel effect" then you probably could have bought a set a few times over.

        I bought my straightners at £100 over 5 years ago so that amounts to £20 a year. I only purchased the new white straightners because I fancied a treat. My mum now has my old ones ( she always slated me for spending " a ridiculous amount of money on a fad" but now shes a GHD convert - its actually quite funny.

        The straightners come with a heat proof case - excellent for when your straightners away when they aren't quite cool. Also an instructional DVD which gives you helpful hints and tips on how to get the best from your new appliance.

        Once you have bought a pair you will regret not having bout a pair earlier. I can assure you that they will become your new best friend.

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        05.08.2009 11:57
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        Special edition GHDs

        First up, I should point out that I actually own the GHD Dark straighteners, but they don't seem to be listed on Dooyoo, and they're pretty much exactly the same as the Pure ones anyway, bar the colours!

        I bought them six months ago after my trusty Babyliss straighteners died. I'd never owned a pair of GHDs before, but they have a good reputation so I thought I'd go for it. I was torn between the 'normal' GHDs and the special edition ones, but I travel a lot so really wanted a case for them (as another reviewer pointed out, it's annoying when you're away and you have to wait for them to cool down before putting them in the case!) I chose the 'Dark' straighteners rather than the 'Pure' ones as I have Victorian Gothic tendencies (and I thought white might get dirty anyway!).

        I was very impressed with the appearance of the straighteners: they are a lovely rich black shiny colour, and the case is smart and black with an embossed design. They work incredibly well too. I have very awkward hair: it is very thick and can go frizzy (I dye it as well which doesn't help), and I absolutely hated it until I got my first pair of straighteners aged 17. These ones make my hair really straight, shiny and smooth, much more quickly and easily than any straighteners I've ever had in the past. They glide through my hair really easily and it takes much less time to do my hair in the morning than it ever did.

        I've had them for six months and I will certainly be buying GHDs again when these die (which hopefully won't be for a long time yet!) They cost £119, which is much more than I had ever paid for straighteners, but in my opinion it was worth it.

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          15.06.2009 04:32
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          a great pair of stylers and worth the money in the long run

          I bought these straighteners as i have hair extensions and they can be a nightmare to straighten where they are so thick. I used to have Charles Worthington ones which where good for my short hair but not for my long.

          I bought these as they where known as the best on the market and that statement is not wrong!

          These straighteners gives me poker-straight hair that lasts all day. Even when i go out to a nightclub or bar where the temperature becomes quite humid the style still lasts.

          I have even mastered the art at doing curls with them which look great, are quick and simple. The CD that they give you has alot of useful tips and tricks and i was very impressed.

          I love the heat mat/box they come with, its ideal for travelling with them and protects your carpet!

          Another great aspect of these straighteners is they have an automatic turn-off time, i think its after about 20 mins (not 100%) but they will automatically turn themselves off so if your out and think 'oh no ive left the straighteners on' its fine as they would have turned off and be stone cold. I think if more straighteners and irons had this feature there would be alot less fires!

          I would highly recommend these straighteners, i know they are pricey but they of very high quality!

          the only thing i would have done differently is buy them in black instead of white as the white get filthy with makeup etc.

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          29.01.2009 16:10
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          Expensive product but beats the competition hands down!

          I bought a set of these a few weeks ago as my old black mk 3 GHDs had finally given up and died after 4 years of loyal service!

          I spent a long time deciding whether to buy these limited edition ones or the traditional black mk 4's, I wasn't sure the difference in price was entirely justified. However, in the end i found a website selling these for £119 including free postage so i decided to go for it!

          The MK 4s have a new rounded shape so that you can curl your hair as well as straighten it. They also beep when they reach optimum temperature. Best of all if they haven't been pressed together after 30 mins they turn themselves off, so no more worrying that you have left the straighteners on and burnt the house down!

          It may sound silly, but one of the main selling points for me was the heat proof travel case. It's nice to have something the right size and shape to carry them around in, and you can pop them in there while they're still warm.

          Despite being at the high end of the price range i would always recommend GHDs over other straighteners, and i've tried a fair few! I have thick curly hair and they glide through it making it soft, sleek and poker straight. Best of all it stays straight for the whole day, even in hot sweaty nightclubs.

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            16.01.2009 12:21
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            I do love the effects you get when using these but i feel cheaper versions can be bought.

            *****Introduction*****

            My GHD hair straighteners blew up just before Christmas after four years, I was not that bothered as four years was a long time for them to last considering I used them a couple of times a week.

            As Christmas was looming I knew that it would not effect me to much as I could ask for a new set as a gift, my boy friend stepped up and got me these white GHD straighteners.

            *****The Straighteners*****

            These GHD straighteners are advertised as Pure straighteners, so this in itself makes them different from the usual black ones as they are pure white in colour.

            These are also different from my usual black MK3 black straighteners as they have a rounder barrel but the ceramic plates remain as flat as the older versions, some my be thinking why is the barrel round, well as curls have become very popular over the past few months GHD have tapped into this so you can now curl your hair with the straighteners hence the rounder barrel.

            Curling is very easy to do and takes to time at all unlike using a curling iron, when you curl your hair with the GHD'S they last hours and don't drop at any sign of humidity.

            The other feature that has appealed to me is the sleep mode, if you accidentally leave your straighteners on they will automatically shut down after thirty minutes, so this works well as I am always forgetting to turn them off.

            The extra long cord on these is roughly two and a half meters long so you can plug them in and straighten your hair anywhere.

            The universal plug allows you to take your irons on holiday and they will work in any country but in my experience that are not as hot in other countries as they are running on a lower voltage and not the 240V they are designed for.

            Other that the features mentioned these are exactly the same as my old ones, with the exception of them being white which I have found to be a bit of a pain as they get really dirty quickly, at least the black ones hid the dirt. I personally liked the straighteners better when they were on the mucky side as the plates glide through the hair without leaving horrible track lines that are really difficult to get rid of.

            *****My Views******

            For the price of 134.99 I got the straghteners, a protective carry pouch and a styling dvd, these were all elegantly displayed in a white box covered in little black velvet flowers so the presentation side of things was great.

            I feel that the 134.99 for the limited editions was a little bit expensive as the black ones only cost 109.00 for the exact same straighteners, I feel that I would have been happier with the black ones but at the same time I am happy with the white ones.

            As for GHD having a really good name and over priced straighteners and products, I feel that the consumers are getting ripped off as you can buy just as good a straightener from boots for a fraction of the price, I feel that GHD do so well as they have the must have name that everyone want a piece of.

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              11.01.2009 12:29

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              Good hair days all day every day

              I have the black MK4 IV Styler and i have to say they are the best stylers on the market.

              I love the fact that they are available in all colours and especially liking the purple ones at the moment.

              These straightners lock in moisture there creating a number of different styles with ease.

              However like all heat products before using ensure that you use heat protection to stop from frying your hair!

              Another reason why i love these - i have wavy hair and i have found in the past other straightner can never iron out all of the kinks where as with these - if i have to go from curly to straight i know i'll can do so.

              They do cost a fair bit but in my eyes are a good investment and ensure you get the travel bag to get the most from your money for getting the GHD products saving you around £10 for each one.

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