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Don't be concerned, this is not the 80's again yet yes this is a Brylcreem review. I know this product may remind us of years back. I certainly remember being a little girl and my dad having a tub of Brylcreem in the bathroom cupboard for his curly hair. Growing up I would occasionally use his Brylcreem and in all fairness I do remember it always adding a nice bit of shine to my hair as long as I didn't apply too much at a time.
This tub of Brylcreem Wax is my husband Rick's. He generally just adds a little bit to his straight slightly flyaway hair to add a bit of texture and to stop it being flat, or occasionally he will use it for a particular style if we are going out somewhere nice. Generally speaking though he is not one for preening and would never spend more than 5 minutes on his hair.
Having curly hair that required hair product at all times, and being a bit nosey, I have of course also tried Rick's Brylcreem Wax. I am always willing to try a new hair product out, especially a Brylcreem product because I remember using it years ago.
We purchased this tub from Tesco some time ago now and I don't remember how much we paid. I can see this is currently sold at the below prices:
Pharmacy First £3.48
Boots £2.37 special offer reduced from £3.55
Superdrug £2.56 special offer reduced from £3.41
To me the packaging is marketed well at men. With the majority of hair care products marketed to women I think it is good that this product stands out by being different and not feminine. The main body of the tub is black with a red shield looking top. The name Brylcreem stands out nicely being bold in white and there is a Chinese style dragon picture reinforcing the masculinity of the product.
Opening the tub for me the smell is noticeable yet not too in your face and punchy. To me this smell is masculine and a little soap like with a hint of mustiness in a good way. I quite like the smell, but as I say I find the smell subtle and not noticeable when in hair.
This wax is white in colour with a sheen to it. The texture of this product is quite thick. Being a wax it is to me a bit of an odd texture as it is smooth yet doesn’t thin much as you rub it in your hands before applying it to hair.
The directions for use from Brylcreem reads ‘scoop out a fingertip of Wax and work between palms until warm. Work into hair, using fingertips to sculpt, twist and add texture.’
For me I used this product on my wet hair after showering. I found that it gave a nice texture, one which I don't get when using a gel or a mousse. It massively reduced my frizz and held my hair perfectly in place whilst weighing it down nicely.
Rick uses this product much more how it is designed than me. He can use this wax to twist and sculpt his short hair into a style and it does hold expertly for as long as needed. However, with Rick having fine straight hair if he uses too much in one area it does stand but only a little as the texture changes and clogs up a little.
This Brylcreem wax I would say dies last longer than any other that Rick or I have used in the past. However, because of its thickness and staying power after using it once it really clogs us the hair and needs thoroughly shampooing the next day.
Overall I think this is a really good product. As a woman I would not be drawn to it in a shop but then it is more designed for short hair to add texture and to enable short hair to be styled as required. Because it is thick and long lasted it can clog hair up, but, if it were thinner it would not have the desired results.
I’m dabbling in Brylcreem, pampering my locks with the ‘County Chemical’ of Birmingham, coating the hair with wax, so each hair stands to attention where appropriate and streamlined back adjacent to my ears, if you can imagine a mature Beckham conventional Mohican behind a frontal quiff; my hair embraces the era ‘Brylcreem’ was cultivated for; devised for unruly thick tufts of hair; the wax variation more-so than the ‘creem of Bryl of 1928.’ Those who ‘Brylcreem’ are incessantly reminded of the longevity accomplishment of ‘Bryl’ hair styling the creem have caressed scalps, been combed-in amorously ‘Since 1928.’ This ‘Bryl’ patriotism is indented on all their product packaging on par with being proudly British – or maybe the brand should be ‘Bryl-tish’ – the red lion logo is only two short of being three lions on a shirt. At least there are no ambiguities in regards to their target audience, unlike the floral androgynous hair products of ‘Wella’ / ‘Shockwaves’ which seems more interested in scenting hair with sweet floral aromas, than styling, while on a lad’s night-out – basically, effeminizing men! across the nation, gruffly spoken rough nuts state: “Er, you smell gorgeous, I smelt your Shockwave scented hair when I got my pint. You’re definitely on the pull, my boy.” ‘Brylcreem Wax’ has a cocktail of fragrances, namely: elastic rubber bands, the inside sole of a pair of new shoes, and the reference section of a library. Along with a musky, sweaty scalp mixer - the scent is just about manly enough for me - the main reason why I purchase ‘Brylcreem Wax.’
Of course over the years ‘Brylcreem’ have marketing wise thrown themselves in to the ‘odd wordage melting pot of idiocies.’ ‘Wella,’ it’ll be rude not too – it is all part of the lucrative world of male grooming now. I’m informed ‘Brylcreem Wax’ indeed displays abilities that a Rugby Coach would growl at his players: “Controlle-d…. Strong-g Hold… and again … Controlle-d…. Strong-g Hold.” ‘Brylcreem’ does expand on these buzz words; ‘a classic strong hold wax that adds control and structure to short hair.’ Due to extensive usage of applying this product at differing hair growth, I can confirm that short hair doesn’t require as much wax control or structure than say hair which is several inches long. Considering ‘Brylcreem’ has controlled and structured hair since 1928, you’d of thought ‘Brylcreem’ perhaps could aided their short-haired consumers better via adding, at what length must hair be so that ‘Brylcreem Wax’ can be most effective – is it 17 mm or 20 mm long? Length matters. A graph of hair lengths along with ‘control and structure effectiveness’ I’d even go as far to mention, add a ‘wax control and structure duration;’ in hours preferably. To have that incessant ‘Controlled Strong Hold’ applying and reapplying on a daily basis tends to make your hair plastic stiff – visually your unmovable hair emulates ‘The Fat Controller’ - by this stage, (never now), I know I’ve overdone the ‘Controlled Strong Hold;’ and fear that if a dopey wasp dive bombed in to my nest of wax, it’ll get stuck! As a rule I always allow enough leverage for a flying insect to remove itself from my scalp unaided - This is where a ‘Strong Hold’ is a curse, ‘Brylcreem?’ – I’m no mumpsimus, hair wax is a magnet for summer cretins and autumn leaves.
Packaging resembles an ice hockey puck; the dimensions are; 42 mm in height and the radius is 70 mm. Don’t be fooled in thinking 75ml of wax is in the puck, always check before you queue, I’ve found mysterious wax subsidence, at first glance / sniff – it could be a ‘Brylcreem’ manufactured air pocket or perhaps one of those profiteering wax ‘crop circles’ whereby a sizeable ice-cream scoop has plunged in without a thought for those who partake in hair waxing rituals - not forgetting those who tweak ‘Dali’ style moustaches or those engaging in the ‘Victorian Beard Movement,’ but add a modern twist via manipulating in to a point. The Vaseline consistency may appeal, although I’ll refrain from putting it anywhere near my nostrils; as much as I’m in favour of the masculine scent of: elastic rubber bands, the inside sole of a pair of new shoes, and the reference section of a library; I prefer not to be permanently reminded. My hair is such a durable task as it is, I simply don’t have the inclination for facial hirsuteness and the grooming paraphernalia which comes with it. Then again a waxed hirsute chin and a waxed head of hair become two targets for summer cretins and autumn leaves to aim for. One of my recent nightmares was dreaming of a ‘beard of bees’ - such sights do shape your mindset – I blame an advert for ‘Magners.’
Today, I’m in a quandary whether to opt for the usual retro hair shape, or opt for the slick-back Elvis Presley look of the 1950s? To be fair, having a full head of hair gives me so many options when I sculpt with ‘Brylcreem Wax.’
I bought this wax as it was on offer for half its usual price and as it was only £1.79 I decided to try it out.
I have shortish spiky hair which needs something strong to both style it and keep it from moving when it is in place.
This promised that it was a strong hold wax so I thought it would be fine for my hair but it turned out to be horrible to use and useless at keeping my hair in place and it definitely isn't something that I would ever buy again.
The wax comes in a plastic tub and it has a semi solid texture. You are just supposed to need a small amount of wax to style hair. As it was the first time I had used this particular wax I took a small pea sized amount from the tub to use as I didn't want to use too much. You rub the wax between your hands and then just rub it all over your hair and then style as you want it.
As soon as I put this on my hair I knew I didn't like it. The wax was just so greasy and it came me absolutely no control over my hair.
My hair is a bit frizzy and wavy and I need a strong wax to be able to manipulate my hair into a style and to also keep it in that style. This gave absolutely no control for my hair and I couldn't get my hair into its normal style as it gave no structure to my hair at all.
It was also so greasy that my hair looked as though I had just dunked it in chip fat. It actually reminded me of Vaseline both in how it looked and to the extent of how it held my hair in place. I couldn't spike it as the spikes would just fall down and my hair would flatten almost instantly. I do have thick wavy hair but as this was supposed to be a strong hold I expected it to at least be able to do what I wanted as I have never had this problem before with a strong hold hair wax.
I only used this a couple of times before giving up completely and just going to buy something else as it really was terrible and quite possibly the worst hair wax that I have ever used. I can't imagine what kind of hair this is designed for as it is supposedly made for hair like mine but it was next to useless.
Since my mid-teens (more years ago than I wish) I have been using various products in my hair to sustain my ever so cool hair style. I have pretty much tried every conceivable type of gel, wax, crème and goo going about. My problem has always been that may hair is very fine, and what happens is that gels clumps my hair together, and you see too much of my scalp, making me look bald. Plus due to my hair being so fine, the spikes tend to 'droop' with the weight of the gel before it properly dries in. Nightmare.
At one point a few years ago I bought some Brylcreem Strong Wax, and I haven't looked back. This stuff is probably the most extreme hold hair-stuff I have ever seen, plus because it's a wax and not a gel, my hair looks more textured than with a gel.
As far as packaging goes it's pretty simple. The top twists of to reveal the rather unattractively coloured wax inside. It's a kind of yellow-white stuff that is actually set quite hard. However once you scoop up a little on your fingers, and work it together, it quickly softens and you can apply it to your hair. Now I said scoop up a little, and I mean it, unless you're going for the John Travolta Greased Lightning look. I've read a few reviews that say it smells horrible, now maybe I'm just used to it after all these years, but I honestly can't say it smells of very much at all.
Being a wax, it can feel a bit greasy, and if you overload your hair it doesn't look good. However, assuming you have got a sensible amount on your hair, you can pretty much go to town and do whatever you want to it. Flatten it, spike it, mess it up, this stuff just holds it however you want, without going rock solid. You can even re-style it over time, and it still works. Don't however expect your partner to lovingly run their fingers through your hair, as this stuff will leave a greasy residue on their fingers!
Some people have complained that this stuff is hard to wash out, but I can't say I agree, maybe it's down to you hair type, but after a wash with "Generic-all-in-one-shampoo / conditioner"​, my hair is soon back to its fine, fluffy old ways.
One of the few problems I have had with the stuff is availability. Boots stocks it, but I have found many supermarkets to be hit and miss, sometime stocking it, sometimes not. In boots its about £3.99, but you can get it cheaper if you care to look about. One good thing is that since you dont use much per use, a tub lasts for ages.
It's funny, I'm reading back this review, and it doesn't actually sound particularly positive, in fact it kind of sounds horrible! But honestly, believe me, touchy feely partner's aside, this stuff is great for styling short to medium hair however you like it. It just holds forever, and I will continue to use it as long as it is still on the shelves.