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I can see why What Hi Fi rate these so highly but agree with the reviewer who suggests that the Sound Magic EM10 at half the price are not far behind and offers better value. That said: once you've run the Sony's in and adjusted the graphic equalizer downwards at around 4k level (fairly high frequency) - the balance sounds right. These earphones are both spacious and detailed once adjusted - excellent sound and build quality. The issue of the bling that shiny brass brings is a matter for personal taste but their weight is an issue. this could easily be solved with a clip on the lead to support them. This is hardly a deal breaker though.
As for the lack of tangling I have to disagree with most. The material seems durable but mine do tangle and this is largely due to the weighty earphones and the mic knotting up. Again this is a nuisance rather than a deal breaker. I appreciate that the mic doesn't work with some smart phones though it has been fine with my EE Kestrel.
I'd still thoroughly recommend them at this price if you're looking for good sound quality.
postscript: they look well built and my experience of Sony ear phones is that they are durable but these only lasted four months when sound starting failing in one ear and then cutting out in musical climaxes on another mp3 player: that is unusual. I am pleased to report that the suppliers; "Sevenoaks Sound & Vision On-Line" were quick to provide a replacement without any quibble. The replacements are, if anything, richer and more balanced in tone than the first pair. I cannot thank them enough for being so helpful. I'm happy to accept that I was unlucky with the first pair. The earphones themselves may not be quite the incredible value that of the Sound Magic E10S but are a definite step up in quality, offering more clarity and spacious sound stage. They're certainly well worth the money so I strongly recommend them.