Poor customer service at every branch I have been to (Dolland & Aitchison)

Member Name: Trev11

Product:	Dolland & Aitchison
Date:	29/06/09 (92 review reads)
Rating:

Advantages: Thorough eye tests

Disadvantages: Poor customer service, frames and contact lenses are usually cheaper elsewhere

I was a customer with D&A at 3 different branches (Barkingside, Hackney and Coventry) over a 7 year period and unfortunately I have to say that the customer service at all of them was poor.

The company must have forgotten to include anything about listening to customers' needs in its staff training because they tried to sell me frames that were not suitable for me (shape and size) simply because they were part of one of their promotions such as 'buy one get 50% off the second pair'. I frequently had to wait for a long time to be served by staff on my visits and my overall impression about them was that they did not really care about their jobs.

In addition to this, they lost my records when I moved address and asked for them to be transferred from my old branch to a new one.

The eye tests they provide are very thorough though and good value if you use the 50% off voucher on their website when available and that was the only reason I remained a customer with them for so long. I used to get my prescription from them and purchase my frames and contact lenses elsewhere though due to the poor customer service and the fact that I always managed to find these products cheaper elsewhere.

Summary: I recommend trying other opticians first.