We purchased the dimplex whitsbury for £350 from our local B&Q after returning a supercheap electric fire that we found to be cheap looking and incredibly noisey in operation. The dimplex by contrast we found to have the look of a top quality product. Its comes with a box of real coal pieces which you put in the front of the grill and it helps give the fire a quality look, much better than the cheap and nasty plastic fake coals which some cheaper fires have. The grill feels weighty and substantial and coupled with the real coal lends the fire a high quality air. The real selling point to this fire is the excellent flame effect and the quiet operation. ...  Read the complete review

DECISION TO BUY... I bought this dimplex whitsbrury electric fire lace as a compliment to the central heating about two months ago as i needed a boost to the heating in my lounge, i researched the products available at the time as i was looking for a real flame effect fire which could be freestanding flat against a wall as well as an inset in a fireplace opening, one which was cheap to run and did what it said on the tin so to speak in terms of heating the space it was in quite fast. After much research i decided on this one based on these details... Brushed steel/chrome effect finish Unique optiflame effect Inset or free standing with a ...  Read the complete review