We purchased the dimplex whitsbury for £350 from our local B&Q after returning a supercheap electric fire that we found to be cheap looking and incredibly noisey in operation. The dimplex by contrast we found to have the look of a top quality product. Its comes with a box of real coal pieces which you put in the front of the grill and it helps give the fire a quality look, much better than the cheap and nasty plastic fake coals which some cheaper fires have. The grill feels weighty and substantial and coupled with the real coal lends the fire a high quality air.

The real selling point to this fire is the excellent flame effect and the quiet operation. Many cheaper electric fires we looked at had very noisy fans and fake looking flame effects made up of ribbons being blown in front of an orange lamp. Sitting in front of this fire you can almost begin to imagine its a proper gas fire, but you have the benefits of electric, namely the ease of installation, simply plug it in and off you go. As a bonus we have not noticed a spike in the electric bill so it must be quite an efficient unit.

Overall I`m glad I spent a bit more than the cheaper alternatives as it looks so good and is nice and quiet in operation.

Highly recomended!