Best Western Waterloo Hotel and Lodge ( Wales)

If I owned Best Western I would fill each hotel with Clint Eastwood and John Wayne memorabilia and have bellboys wearing tasselled suede jackets and receptionists with guns. The bar would be called a 'saloon' and we could all eat large cow parts for dinner. Instead Best Western is known for its rather mundane décor and 'out-of-a-catalogue' furnishings. They need my marketing expertise. It's what business men want. The Best Western Waterloo Hotel is no exception to the Best Western norm, but non the worse given our purposes for them, which is largely as a bolt-hole in order to experience better things. We have been here on several occasions over the last 10 ...