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Whilst it certainly isn't the cheapest option, Ariel Excel Gel is a very effective washing detergent that can be used at very low temperatures and still produce great results.

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    58 Reviews
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      27.01.2014 08:39
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      Ariel gel makes up one of my regular laundry detergents along with co-op's own. Now I do feel a bit guilty when I use the Ariel one as co-ops' is BUAV approved but I still find that Ariel gives a better clean so I tend to only use the co-op one for the quick washes to freshen things up whilst Ariel is used for my regular washing.
      There is a selection of them on sale and I tend to go for the one with febreze when I can find it or the 'green' one when I can't. My current one is the 'green' one. Whilst I know the febreze one isn't exactly hard to find I tend to do a lot of my shopping at the co-op and my local one doesn't stock this version and when I am shopping in town or at Sainsbury's it is rarely on my list.

      Now this is quite expensive at around £7.50 for a 24 washes bottle and in the past 18 months I'm sure they have reduced the size of the bigger pack twice and kept the price the same. I'm sure the big bottle used to be a little over a litre now it is only 888ml. To be honest I'd prefer them to put the price up rather than this more sneaky way of getting us to pay more for it but you do get what you pay for. Still my local co-op does have it on half price offer quite regularly and I tend to stock up then.

      In use:
      The gel is in a squeezey bottle with a cap which you put the gel in and put in the washing machine's drum along with your cloths. It is easy to dispense and the gel is quite thick. The bottle has a sort of valve on it so when you stop squeezing the gel stops coming out. This gives you a bit more control over how much you use and can stop you wasting any. The flip cap cover is easy to open and close and does not leak. It is a fairly bright in colour and simply smells clean and not as heavily scented like a lot of laundry products can be. The 'wash ball' cap has internal markings to help you get the dosage right but they are not all that easy to see. For a normal load I tend to fill the cap to about ½ a cm from the top. Also I'm sure when I first bought this the clearer bit of the cap was flexible and now it is much more ridged, or am I imagining this?

      Whilst this can be used in automatic machines on a cycle as low as 15 deg C I tend to do most of my washing at 40 or occasionally at 30 - more out of habit than anything else. Any higher than 40 and the enzymes in the biological detergents will be denatured and won't work so reduces the wash performance.

      The results:

      Well my washing does come out nice and clean and it does smell fresh and not smelling of those highly artificial scents many other products use. I find that after drying the cloths the smell has faded somewhat but this is good as far as I am concerned. As for my other half's washing with his gym kit and the occasional shirt splattered with his rare attempts at cooking (and I emphasise 'rare' and 'attempts') the performance isn't quite as good and some of the tomato stains on his white shirts and the occasional black mark on his white gym socks can still be seen although everything does still come out smelling fresh it does need a bit of a boost from an additional stain remover and sometimes a second wash to get it all out. This, however, is the same as with most detergents I have tried.

      So far I haven't noticed any fading of our cloths whilst using this but in wash fading is quite a slow process so this may not be surprising. There have been no colour run incidents either but as I tend to separate cloths and wash whites, light and dark coloured things and my other half's gym kit all separately then I don't give it much chance to happen.

      I have noticed no build-up of gunk in my machine and I think the liquid gel format is the reason behind this as it tends to dissolve in the water better than powders do and they also rinse off cloths better so less detergent will be left clinging to your clothes after the rinse cycle.

      Summary:

      The gel works well for the vast majority of our day to day washing but can be a tad expensive.

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        19.08.2013 23:26
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        Gets stains out every time!

        People who know me well will tell you how good I am at washing clothes. My whites come whiter than most peoples do. The reason for this is I always separate my washing from colours darks and whites.
        I live with my mate and I took over doing the washing as she is terrible at it whites come out grey etc.
        I used to always use Daz, however just recently this Ariel

        Comes in a white oval shaped container. The Ariel logo can be seen on the front of the container.
        It tells us that it is Ariel Excel Gel Actilift. At the bottom of the container there is a top that flips open. At the top it contains a measure that simply clicks off.
        This container has enough for twenty four washes.
        There is a warning the product that the product is a irritant, so therefore caution should bee taken with sensitive skin. Each bottle holds 888 ml of liquid. What I like too is there is a window at the side of the product to see how much is left in the container.

        Verdict~
        I recently purchased this while shopping in my local Sainsbury's for the bargain price of 4.00.
        It was on offer at half price. I love this product it does get all stains out even washing it at a 40 degree wash, very impressed I am. The liquid is green in colour and does look like a thick gel . It has a floral fragrance to it with a citrus undertone to it. I will not pay 8.00 for it as I think it is way over priced.
        When my clothes have been washed they smell nice and fresh upto a week later.

        If the price stays at 4.00 I would buy it every week however, sadly I'm on a very strict budget.

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        22.07.2013 15:31
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        a good value washing detergent which does the job but has its downsides

        I was not expecting to be able to hang out my washing today as we are forecast storms but luckily they have not hit us in Manchester yet so fingers crossed...

        I have just used up the very last of my latest Ariel Excel Gel but it has done me more than the sixteen washes stated on the front so I think it was well worth the £4 I paid when Wilkinson's had it on offer a few weeks ago.

        Mine is the green coloured plastic container as shown in the picture and has Actilift on the front and claims to be fine for whites and colours plus suitable for a 15 degree cool clean wash which has proven to be true as far as I am concerned and I am happy to buy this product again.

        It sits on a flip top lid whilst the top unscrews so you can pour the gel into it and pop into the washer. The gel itself is a very thick and a lovely deep blue colour and because of its consistency and me just washing for myself I only use just over half the amount that Ariel suggest yet my clothes are always clean and fresh when the cycle has finished.

        Although the manufacturers do not state there is a long lasting smell (as some insist) I find that my clothes and bedding always smell good for a good few days. The scent is hard to describe - fresh, summer flowers, slightly synthetic but not overpowering - an overall smell that kind of tells people I am wearing freshly washed clothes! I have smelt some awful washing detergents over the years but this has to be one of my favourites.

        On the reverse of the container (592ml) there are little pictures which give clear directions on how much gel to use on different colours plus how to add to the washer etc as well as cautions when using and storing. There is also a web address for information from Ariel and Procter and Gamble's phone number and postal address.

        Now the bad news .... the ingredients are listed and sound very chemical to me - lots of ..ols, and ..ymes and..ates which don't sound too common or natural to me. Then there is the problem of disposal of the plastic container which is a generous size but too awkward in shape for me to adapt for any other use?

        However, I will buy this again because it washes very well, but will still continue to use only half the amount Ariel suggest for each load.

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          02.06.2013 10:40
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          Overall a good trusty washing liquid

          Bottle praises and grumbles...
          The bottle is a sturdy size and shape, with a green lid (which it stands on) and a white body with the green, red & blue Ariell logo. The main things it wants to shout about on the label are: Cool clean (15 degrees), Whites & colours, "Actilift" TM, New size - 24 washes, and their commitment to a voluntary sustainability initiative.

          There is a flip top section of the green lid which reveals a membrane-covered hole through which you squeeze the liquid. The design of the bottle on the whole is great, it stands in the cupboard sturdily enough and squeezes out easily. The only problem is that once you're down to about a quarter left it starts to be a bit of a process getting the liquid out, with a variety of "trump" noises and needing to try to get air into (out of?) the bottle in order to get the liquid out. That's a tad annoying, but on the other hand, they have a clear strip all the way down the side of the bottle so you can clearly see how much you have left in there. It's almost impossible to get the last dregs out of the bottle, but I don't suppose any significant quantity is wasted and the overall benefits of the bottle design outweigh the negatives in my opinion.

          How much you need...
          The bottle comes with a dispensing ball attached which you fill and pop into your washing machine drum. The centre of this holds 37ml apparently which is enough for "normally" soiled washing in medium water areas. On the back of the bottle is a table to show you how you need to adjust that amount depending on the hard/softness of your water, how dirty your clothes are, and the size of your washing load. It doesn't tell you how to measure the extra liquid out though, I guess you just need to over-fill the centre of the "ball" which would probably all get pretty messy.

          I use one 37ml dose on my normal wash and find that the washing comes out nice and clean, and there's no noticeable fading in colours for me.

          Actilift?
          The bottle doesn't explain this claim, but if memory serves me right it's a development Ariel introduced to lift stains in your normal wash. I've not seen any real evidence of this. In my normal washing, any spills (sauce, juice) they have not been removed in a normal wash with this Ariel, and now I add a stain remover if there is going to be any doubt.

          15 degrees wash?
          Well my washer would do that if I asked it to, but I have never tried it, unless your clothes are not dirty - i.e just a freshen-up. I have seen clothes come out of the washer from a 30 degree wash with marks still left there, so yes I'm very sceptical of that claim having any real value. If they are encouraging us to wash when things aren't really that dirty - and surely they aren't expecting us to believe it will wash normally soiled clothes at such a low temperature - then how does that sit with their "sustainability-commitment" credentials? A bit of a catch-22 in my opinion, and a claim too far.

          Still the one for me!...
          So if I don't buy into their main two claims why do I keep buying it? Well the main reasons are simple, I like the smell and it doesn't irritate my skin. I think with a washing powder or liquid, if you have those two things, and on the whole washing results are good, it's a good thing to stay with it.

          I usually buy the Liquitabs which are basically the same product in a less messy form, but I stocked up on this because of a good supermarket offer, and results have been just as good, so now I interchange between this liquid and the liquitabs according to what's the best value - but the added bonus with these bottles is that the caps make excellent chase-toys for the cats so it's a winner for the whole household!

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          15.05.2013 08:07
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          I'll use it again

          I had never actually used Ariel gel before but a few months back I had a £1 voucher and it was on offer at £4 so I decided to give it a try as I thought £3 for 24 washes was decent value for a branded laundry product. The usual selling price is £8 for a 24 wash bottle or £6 for a 16 wash bottle however it is one of the products that Asda have reduced at the moment so you can get 24 washes for £4 from there.

          The product comes in a mainly white plastic bottle, there are 2 different varieties and I bought the gel with Febreeze which has a turquoise coloured lid which is stands on and then there is a dosing pot which clips on the top of the bottle. On the front of the bottle you are told this can work at 15 degrees, it can be used for whites and colours and that it has actilift technology.

          On the back of the bottle you have the dosing information, the dosing pot holds 37mls of product and you are told that for a 4-6kg wash you should use,

          Soft water and clothes a little dirty - 25mls

          Soft water and clothes very dirty - 46mls

          Medium water and clothes a little dirty - 37mls

          Medium water and clothes very dirty - 46mls

          Hard water and clothes a little dirty - 46mls

          Hard water with clothes very dirty - 46mls

          You should add an extra 12mls for a bigger washload.

          You are also told this isn't suitable for handwashing, shouldn't be used on silks or wool and you shouldn't put the dosing pot in the dryer, I put the pot in the dryer simply because I forgot to take it out when I set the drier off and there wasn't any problems. I personally used about 30mls per wash and I live in a medium water area but I didn't feel the full amount was needed and it still worked well and of course meant that I got extra washes from the bottle.

          To use the product you simply flip the lid open and squeeze the bottle into the dosing pot, the gel is thick so doesn't come out of the bottle too fast making dosing easy and it smells nice and fresh and of the original Febreeze. You then place the pot into the machine and then set off your wash, there is a see through strip on the side of the bottle so you can see how much you have left in the bottle which I found useful.

          I personally wash my clothes on 30 degrees unless it is bedding or towels when I wash at 60 degrees, I found the gel very easy to use and the bottle was ideal for dispensing the product. I found that my clothes have come clean without any problems and it washed out chocolate, mud and blood so it does have great stain removing power. I will buy this again at £4 for a bottle but there is no way I would ever pay £8 for the bottle as that is far too much to pay to wash clothing in my opinion. I give this 5 stars as I found it left my clothes soft, smelling fresh and clean.

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          06.03.2013 17:56
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          A concentrated washing gel from Ariel.

          Some of you might know from reading my reviews that I am in charge of the household side of a boat and a villa in Spain including the laundry. At times there can be 14 people to look after and that is a lot of washing particularly when they are in and out of the water all day. We get through an enormous amount of towels not to mention the sheets at the end of the week.

          The guest are not at all precious, the majority being ex-rugby players and their families and they are out to have a good holiday having worked hard all year. On hand-over days there is a virtual mountain of sheets and towels, sometimes I have a few days to do it, sometimes not, panic! I have tried many different detergents over time but the one that has made a lasting impression is Ariel Excel. Sometimes I get to buy the detergent and other times it is bought by whoever is in the house. This one was bought by me because it was very concentrated and I was fed up with lifting humongous sized bottles of detergent around as I am on the skinny side at 45kilos.


          This was the first bottle that I had bought where you did not put the detergent into the dosing drawer of the washing machine so I was a bit surprised when I saw the drawn instructions on the back of the bottle. The variety that I chose had a blue base where you access the gel and the white plastic bottle is an interesting shape being sort of tear drop shaped with a flat end which is the blue bit. The Ariel web site calls it "ovoid". Inside the detergent is a thick, clear turquoise gel which smells lovely and fresh as it also contains Febreze. You squeeze the thick gel into the white dispenser top which sits on top of the bottle. It is quite easy to control the amount that you need and put the dispenser into the machine on top of you washing. The dispenser must be found after each wash and you can bet your bottom dollar that if there is a duvet cover in the wash it will be inside the cover. I think they train them to do it!.


          With few exceptions the washing machine programme that I use is 30 minutes at 40C This is a bit of a bone of contention in the house as I am all for saving energy and this detergent is designed to be efficient at cooler temperatures like 15C so, when no one is looking I drop the temperature down and do my bit to help save the planet.The wash comes out just as clean and the towels and sheets smell lovely, much nicer than other Ariel products that I have used. I think this is due to the Febreze. Results have also been good on guests clothes and also on my white T shirts which are often get very grubby especially when cleaning the boat. The aspect that made the biggest impression on me was how many washes I got out of the 888ml size bottle. I did not start out by counting them, sometimes I do 5 or 6 washes a day but the bottle just seemed to go on and on. It says that there is sufficient for 24 washes but it felt like a lot more.

          My Opinion.

          This has become one of my favourites. I love the scent of the washing when I open the linen cupboard, it smells fresh and clean. The bottle is easy for me to handle and the only crib I have is the price. The 888ml bottle is currently selling for 8.17pounds on the Tesco website and we always pay a bit more if we buy it in Gibraltar due to the transport costs. I am dithering between 4 and 5 stars so will be generous and give it 5.

          5 stars from me.

          Thanks for reading my review I also post on Ciao under splishsplash.

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          13.01.2013 13:28
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          An excellent gel suitable for the whole family.

          I wouldn't usually write a review about a washing powder, but with this product I felt I had to.

          With having a toddler in our house, and my partners smelly gym clothes everyday we go through a lot of washing powder. Both my son and my partner suffer from sensitive skin and ezcema, so I have to be mindful of which powders I buy. However, I like my clothes to smell nice. I cannot use fabric conditioner at the moment as it is making my partners ezcema worse, so currently the scent is even more important.

          Whilst shopping recently I found Ariel Actilift Gel on offer for £6.99. This is for a bottle which will wash 31 standard loads. The scent I bought was 'Fresh Sensations', and this gel claims to leave clothes smelling fresh, even when they have been in the wardrobe, and to remove stains, even at low temperatures.

          My partner wears expensive white shirts to work everyday (we're talking £100-£150 a shirt, ridiculous I know), and to get them clean I usually have to add an additional stain remover, and wash at 60 degrees. Not very envionmentally friendly.

          So I loaded the machine with whites, added 70ml of gel, into the container and placed into the drum. I added no fabric conditioner and no stain remover and washed on a 40 degree cycle.

          When I unloaded the machine, the first thing I noticed was the smell of the clothes. They smelt very fresh and clean, with a slightly floral smell. I was dubious to see if this scent would last as long as was claimed. The second thing I noticed was my partners shirts. They were bright white, even round the collar and cuffs, which are usually the dirtiest parts. Sometimes I have to wash his shirts twice to get them completely clean so was very pleased with this and put it down to the 'Acti-lift formula'.

          After the clothes were dry and ironed I could still smell the scent, even up to a week later when taking clothes out of the wardrobe they still smelt fresh and clean which I was very impressed by.

          I have since tried this washing gel on my toddlers clothes, which are usually covered in a variety of stains. I have washed them at 40 degrees and they have come out stain free. I have yet to wash any loads at 30 degrees.

          Since using this product (for approximately 3 weeks), my son and partner have not had any reaction to it. After 4-5 loads of washing a week I still have over half a bottle left.

          I think this is excellent value for money, even at it's usual price tag, and will be using this product as my washing powder from now on. Have been so impressed with it's stain removing abilities, and it smells lovely. A massive thumbs up from me.

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          04.10.2012 23:32
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          Easier than powder and takes up less room in the cupboard!

          Ariel Excel Gel is a colour detergent specifically designed to work well at temperatures as low as 15'C but can also be used with higher water temperatures as well. One standard sized bottle (which is actually 667ml) is enough for 18 washes.

          The bottles are a nice size and shape and have a stripe of clear plastic on the side so you can see how much gel is still left inside which is a really useful feature. The cap is at the bottom of the bottle and flips open easily. Just like with a shower gel, the liquid inside is of a thick consistency so it will not leak or drip out unless the bottle is squeezed. The cap for measuring out the gel comes attached to the top corner of the bottle and once detached and used in the wash, it can be clipped back on so that it doesn't get lost.

          As described on the back of the bottle, the cap can either be filled the whole way to the top for a single wash with tough stains or in hard water areas. For lighter washes or in soft water areas, slightly less gel is needed. So unlike with the liquitabs, you are in control of how much detergent you want to use. The cap with the gel in it is simply placed on top of the clothes in the washing machine and can be retrieved later after the wash.

          I have the version with the purple coloured label and the gel has a nice generic fresh soapy smell which is pleasant but nothing particularly special. The gel itself is dark green which is a little surprising as I expected it to be purple to match the label but this doesn't really make any difference.

          A couple more important things to note are that it says on the back of the bottle it is not suitable for use on wool or silk and the cap cannot be put in the tumble dryer. So if you have a two in one washer-dryer it has to be removed before the drying cycle starts.

          I have to confess that I didn't actually buy this - I found a whole bottle of it in the cupboard under my sink as it must have been left behind by a previous tenant! However it looks like it is currently on offer at sainsburys.co.uk for £3.

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          28.09.2012 20:13
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          An excellent detergent, leaves my laundry clean and fresh smelling without any residue or irritation

          With four children (and a very mucky fella) I do a lot of washing, averaging fourteen loads a week. The fact that detergent is rising in price to the stage where only millionaires are going to be able to afford it soon means I always scour the shelves for special offers and stock up when I find a decent product reduced to a very good price. Which is how I've come to be using Ariel Excel Gel with Actilift for the past two weeks, after finding a pile of the 25-wash bottles in my local chemist reduced to just £3 simply because the little dosing devices were missing from the tops of the bottle. Without a thought for any other bargain hunters I cleared the shelves, buying sixteen bottles - and then having to phone Mark for a lift as I couldn't carry them all home!

          It's been an excellent buy though, especially as this size usually costs £7.60 a bottle in Sainsburys. To use it you simply squeeze the bottle to dispense the gel into the dosing device and pop the whole thing on top of your laundry in the machine - it claims to be able to get clothes clean at a temperature of just fifteen degrees, but I haven't been able to test that as (as far as I know) the lowest temperature on my washing machine is thirty degrees. In my opinion it's more of a thick gloopy liquid than a gel; after all, if I'd accidentally dropped a dosing device full of true gel it wouldn't have splattered all over the kitchen - which it did.

          I'm currently using the 'Colour & Style' variation of Ariel Excel Gel, which is designed to remove dirt from clothing as usual but also to protect the colours of the fabric. I assume it's doing the job from this point of view, I haven't noticed any clothing that looks faded or otherwise discoloured - although to be honest this wasn't a problem I previously realised existed!

          The main thing I'm bothered about is how well the detergent cleans my clothes, and it does this job admirably. The 'Actilift' technology is supposed to lift dirt and stains from your laundry, and in my opinion this works beautifully even if it does sound a bit gimmicky. It's dealt with just about every stain I could throw at it, removing everyday dirt and grime with efficiency even on my machine's 30 minute 'quick wash' cycle - the warm weather of last week had us getting the barbecue out and one of Hollie's brand new summer dresses was seemingly ruined by a combination of grass stains, ketchup, burger grease and general 'outside' muck. I put it in the machine, not holding out much hope for it as I'd completely run out of Vanish, and after an hour took it out again and was surprised to see that not even a speck of dirt remained. This is extremely impressive compared to the Surf detergent I had been using previously, which shockingly struggled to remove the merest hint of mushy pea juice from my partners new shirt.

          This detergent leaves my laundry smelling clean and fresh, there isn't much of a softening aspect so I tend to add a half dose of my current favourite Comfort softener which makes all the difference. I particularly like the scent of my clothes after using the tumble dryer when I've used Ariel as that seems to bring the freshness of the fabric out, surprisingly when dried on the line the laundry loses an element of this freshness - although it obviously gains the 'other' fresh scent, that of being dried outside.

          The Ariel Excel Gel doesn't foam at all in the machine, but by the same token it doesn't leave any residue at all on my laundry and I've had no problems with any of the family reacting to my use of this detergent. Even my twenty-one month old son, who has only recently progressed from me using Fairy detergent, is fine with it and has suffered no ill effects despite the fact that he is a wuss of a boy who would react to water if he could. Making a tally on the bottle (after deciding to write this review) I can confirm that I got 25 washes from the bottle, well 24 actual washes if I'm honest as I gave a particularly grubby load two doses but the numbers are spot on whichever way you look at it.

          But would I pay the full price for this detergent? Well, probably not if I'm honest - I do far too many loads of washing a week for this to be an economical buy, especially when you consider that other excellent detergents without the gel texture and 'Actilift' cost just a little over half the price for the same amount of washes. I'll continue to prostitute myself around the various brands and varieties depending on what is on special offer I think, no doubt returning to Ariel Colour & Style Excel Gel whenever I see the magical yellow sticker on the shelf edge informing me that this month the supermarket wants me to use this brand.

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            13.07.2012 18:03

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            Why did I buy this product?

            In a hurry one Sunday afternoon I went to our local Tesco local stores to do a quick cupboard stock shop, I could have imprinted DO NOT FORGET LAUNDRY CLEANER and I probably still would have forgotten. Halfway home of course I realised I hadn't bought any and passing our local home store Barnitts I figured it was worth a peak to see if they had anything. I'm usually a religious bold liquidtab buyer but as I had guessed as I grumbled at myself walking in...they didn't have any.
            I noticed the Febreeze logo first and since I love the smell of Febreeze and always mist my clothes with it whilst they are on the airer I figured I would give this a go. I am always wary of using new washing products as I have had irritation from changing brands in the past, however, I have always liked the Aerial products when I have used them in the past and since I didn't have much choice so thought it was worth a try. The gel was £3.49 which I remember thinking wasn't bad at all and probably cheaper than I would have paid at Tesco's!!
            The packaging is very appealing in a white squeezey tube/tub with a bright blue label and turquoise blue flip lid on the bottom, it is in an unusual shape - almost like a rugby ball which has been chopped at the ends! There are a few different types/smells in the range and each one has its own colour. There is a removable gel pot at the top which you lift off, fill up, and put it in the washing machine resting on your clothes. It says you can wash your clothes on a temperature as low as 15 degrees!!!! To be honest I didn't even know it went that low... whilst I always try and "turn to 30" I am a bugger for having it even higher... so this was a bit of an alien concept. I decided to do as I was told for once in my life and turned my machine right down! I filled my gel pot halfway as indicated and squeezed out the lovely turquoise blue liquid and the smell hit me as soon as I popped the lid ...ahhh....fresh laundry... exactly how you would want your clothes to smell!!!


            Drum roll please!

            Once the cycle had finished I walked into the kitchen and opened the washing machine door, the smell was beautiful, as I emptied the machine and put my clothing on the clothes horse I was convinced it felt softer than usual (I hadn't added any fabric softener!) and no Febreeze spray was needed. My clothes were lovely and clean - being a TAN-AHOLIC sometimes my clothes (especially my whites) have slight orange remains and don't always clean right first time but I was very impressed with the results as they came out spotless.
            I have to say I haven't gone back to my liquidtabs and there is no reason why I would. I like the way if I put a smaller load in I can use less whereas on the liquidtabs you obviously can't split them in half!! I have also found often the liquidtabs burst at the bottom of the packet so I end up not being able to use maybe two or three per packet I buy. I think this is more value for money and you get great results. The bottle is recyclable and it works on a low temperature so it's environmentally friendly!
            I would recommend this product but look out for those bargains! Any questions feel free to ask away :-)

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            23.12.2011 20:03
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            A great clean and very fresh clothes after using

            I don't have a particular laundry brand that I tend to stick to and change between brands all the times, picking products up when they are on offer as the branded laundry products can be expensive when buying them at full price.

            There are currently four different Ariel Excel Gel products available, a biological excel gel, a non-biological excel gel with almond milk and honey, an excel gel especially designed for coloured clothes and an excel gel with Febreze for longing lasting freshness on your clothes. All four products are readily available in the supermarket and come in two different size packs. An 18 wash (667ml) pack and a 28 wash (1.04l) pack.

            The product comes in a sturdy white plastic pack with a different coloured flip lid and product stickers depending on which excel gel you buy. The biological gel comes in a pack with green labelling and flip lid, the coloured gel is purple, the non-biological is blue and the Frebreze effect is a greenly blue. The gel is the same colour as the flip lid on the pack. The washing directs, warnings and ingredients are listed on the back of the pack. All the packs come with a white removable dispenser on the top of the pack which you remove and fill with the gel and then put into the drum of your washing machine.

            Ariel is one of the higher prices laundry products on the market and the excel gels currently retail for around £5 for the smaller pack and just over £8 for the larger pack. Although can be found on offer quite regularly.

            I have personally used both the biological and Febreze effect excel gel products and have to agreed with Ariel's claims of great results even at low temperatures. The Ariel Excel gels are the only product I have used that managed to clean mud-caked white football kits with no need to run a second wash.

            This product worked well for me at 60 degrees as well as 40 and 30 degrees. I never needed to rewash anything while using Ariel Excel gel and whites always came out brilliantly white and bright coloured and also dark coloured clothes did not fade at all.

            I didn't think the gel smelt of much but once clothes has been washed they came out smelling very fresh and clean. I can't describe the smell just that it's the traditional smell of Ariel. After drying the clothes still smelt quiet strongly of the gel rather than fading like a lot of laundry products and the freshness stayed with the clothes throughout the day to.

            Would I recommend this product? Although I think it's a bit pricey when not on offer I would wholeheartedly recommend this product. It is the best cleaning gel I have used and has a lovely smell and that me back to childhood.

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            03.12.2011 19:06

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            Washed a brand new full set of medium grey bedding, king size duvet, sheet, pillowcases on cool washAll came out with big pink like bleach stains all over itVery upset and very out of pocket

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            31.10.2011 19:50
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            A very good product that delivers a new way of cleaning clothes that works brilliantly well

            Cleaning clothes is one of those mundane tasks that unfortunately we all need to do and so making it as quick and easy as possible is something that we aim for and wish we could find but is this the solution we have been searching for?

            Pros:
            Ariel liquid gel allows for you to wash your clothes at a lower temperature whilst still getting great results. This is something we are all being encouraged to do more and more as the amount of energy this can save is substantial (when added up for everyone then it does make a big difference) and can help you to reduce your electricity bills whilst also helping the environment and for me this is a major reason why I began to use gel over powder or liquid and I have been very impressed with the results.
            The liquid gel provides a great level of cleaning power so that you needn't worry about using this leading to worse cleaning results and in my opinion I have found the clothes to be cleaner than the liquid or poweder has left them.
            Great fragrances are available in the Ariel liquid gel range that will all leave your clothes smelling very fresh and clean which for me is a huge plus as when I go to wear something that smells fresh I am more inclined to wear it with confidence.
            Clothes are left to feel as soft and supple as ever before when you use the liquid gel so you don't have to worry that you will lose out on this side of your wash.
            The bottles are very well designed and come with a lid that you pour the measure of liquid in to which means you are not wasting the product by pouring too much in to each wash. The bottles themselves are also simple to pour from so that you squeeze out the amount of liquid you want and when you stop squeezing it will stop pouring. Simple.

            Negatives:
            Using liquid gel does work out as a more expensive option per wash as you can get very large boxes of powder or bottles of liquid which offer a great value but you do also have to factor in the extra costs you will incur due to higher washing temperatures needed with these. For me although a higher price per wash this is still a great value for money product and it is regularly on deals which can make it even cheaper.

            Overall I have been very impressed with Ariel liquid gel since I switched (despite my scepticism when looking in to trying this for the first time) and would not go back to liquid now. The easy to measure out liquid leaves my clothes feeling clean and soft with a great fresh smell that lasts. Simple to use and less chance of spilling than powder or liquid make this something I pick up each time I need more washing detergent and it has become the brand of choice for my clothes washing needs.

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            04.09.2011 01:36
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            Not entirely convinced by this product.

            Introduction:-

            Produced by Procter and Gamble UK, Ariel Excel Gel with Febreze claims to give good results at low temperatures with easy stain removal and added Febreze freshness. Proctor and Gamble claim that this gel contains special perfumed ingredients that are "attracted" to the clothes being washed. The idea apparently is that these perfumed ingredients are released over time to give a longer lasting freshly laundered smell to your clothes. On the website however it does state that this product covers bad odours which in my eyes means that they are not being removed, and in the same breath says it prevents your clothes from picking up new odours.

            This product is supplied in a 667ml bottle which does look quite good with a turquoise hinged lid which it is designed to be stood up on with another cap on top which is removable and designed for the product to be measured into and put straight into the washing machine with the dirty laundry. No need to use the drawer of the machine unless adding separate softener. The bottle also has a see through strip on the side which is quite handy as it allows you to easily see what is left on the container.

            This product is a biological washing gel meaning it is not really suitable for use with babies or small child's clothing as non-bio is recommended, and may also be more likely to cause a reaction in people who are sensitive to laundry products. It is also advised that this gel is not suitable for silk or wool garments. I am guessing that the easy stain removal may work the other way and leave a turquoise tint to your favourite silk undies, however saying this I have never used this product with silk or wool so cannot say for sure.


            Appearance and Use:-

            The bottle itself has Ariel's distinct logo on the front claiming that it is Ariel Excel Gel with the Febreze effect logo around the outside. It also declares that there are 18 washes worth of product inside the bottle. In my opinion I find the design on the front to be a little over-bearing and confusing as I believe they have tried to cram in too much information and does leave you wondering what its meant to do especially when standing amongst all the competing products in the cram packed laundry aisle.

            The back of the bottle displays easy to understand instructions as to how to use the gel for either lightly soiled or heavily soiled clothes, and declares this product provides outstanding results even at low temperatures. It also states this product is designed to be used between 15 - 90 degrees Celsius, in small print on the right hand side it says not to soak or wash flame resistant clothing at more than 50 degrees, I thought that this could have been made a little more obvious as this is quite an important factor especially in some work wear.

            As mentioned above the gel contained inside the bottle is a dark turquoise colour and once poured into the cap is ready to go in the wash. The gel is quite thick and needs a good squeeze to get out of the bottle and is dispensed from the same sort cap as a shower gel. This means once you have stopped squeezing the product stops coming out. This bit I found a major advantage to normal liquids as it works well and isn't in the slightest bit messy leaving me with zero spillage on top of my machine, and no product running down the side ready to stick the bottle to the shelf next time I require it.

            Once poured from the bottle the smell isn't really as strong as you may expect it to be for a product containing Febreze, it is far milder most detergents I have used just smelling very lightly of a normal liquid detergent. Compared to other products I did not sense much of a difference in the odour as I was expecting given that Febreze is advertised on the front of the product.

            One thing that does concern me slightly is the big black cross in the orange box informing me that this is an irritant, and advising to keep out of eyes and reach of children which is pretty obvious, however also advises to wash hands after using as it contains Hexyl Salicylate which may cause an allergic. I presume that this is the same chemical that may produce reactions from people with sensitive skin when wearing clothes that have been washed in the same stuff. This is the reason I would definitely not recommend this for washing babies clothes.


            The Results:-

            Once removed after the wash cycle was complete the smell that greets me from my freshly washed clothes when I opened the door is pleasant and far stronger than when I sniffed the gel in the first instance, but not much more or in fact much different than a normal detergent. Not really much of a promotion for the Febreze contained inside.

            As a stain remover I would say this product does have a slight edge over competitors at low temperature if the stain is caught straight away, however my clothes are often stained over the course of a day with, marker pens, car oil, biro pens and the like, which means I usually end up having to put them in on a hot wash. This is where I found that regular detergents caught up as on a hot wash I find that most of the stains are removed by using a competing product without stain removal properties just as well and therefore usually proving cheaper as well.

            As for the Febreze side of things I find that my washing does smell fresh for maybe a couple of days longer than usual, both when worn and hung in my wardrobe. Unfortunately smelling nice doesn't keep my clothes clean for a longer period of time, my clothes seem to be subject to above average dirt and grime so when using this product they end up smelling nice but looking grubby. In my eyes I see the Febreze perfume ingredients as a bit of a gimmick as if your anything like me your clothes will end up getting washed the exact same number of times as without the Febreze ingredients. It is a gimmick that works to an extent however I like to both look clean and smell fresh both at the same time.


            In My Opinion:-

            In my opinion this product doesn't warrant the £4.50 - £5 price tag that it is labelled with in most places for a single bottle containing just 18 washes (In fairness I do usually get this even when washing heavily soiled clothes). Personally I would only grab this when it is on offer as I did and got 2 bottles for £6 around 6 months ago. However I feel that the fact that I still have most of a bottle left this amount of time later speaks volumes in itself.

            Performance wise I feel that at low temperatures it is marginally better than standard slightly cheaper products, however as mentioned above any other detergent that I have used has removed stains just as well at higher temperature washes. I suppose that the Febreze is a good feature if clothes are to be washed before going on holiday or business and to be left in a suitcase or hung in a car, but like I said before feel that this is mainly a gimmick.

            I feel that when competitors' products are available at much cheaper prices for the amount of washes achieved from one bottle of product it is not worth paying the extra for Ariel Excel Gel with Febreze.
            I find it hard to recommend this product for the above reasons of price and the fact it is not far better than the competition. Unfortunately only 3 stars from me and this is simply because it actually does the job that it is supposed to and leaves clothes clean and smelling nice.

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              03.09.2011 21:21
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              Ariel gel with febreze

              ==God bless my Nan==

              Like my Nan before her, my mum has always used one washing powder only and that trait has been passed on to me. Ariel as a wash powder has been around and used in our family through generations and to this day whilst in her late 70's my Nan claims it is the best product ever.

              Having been around since the 1960s it will come as no surprise that as times have evolved so has Ariel as a product and I remember when I was a little girl my mum asking me to fill the scoop with powder so that she could put it in her twin tub and back then the washing powder was sold in a cardboard box that seemed to last forever. Nowadays whilst you can still buy your washing powder in a cardboard box there are endless options as to what your product is sold in and with Ariel the options are endless from liqui-tabs, tablets, powders and gels I often spend a few minutes trying to decide which one would be more cost effective and lighter to carry or if there is a particular bottle colour which catches my eye it gets bought.

              ==Green fingered approach==

              As someone who has become more green figured and spending a lot o time down my allotment, it will come as no surprise that my clothes becomes covered in mud, dirt and stains and they are sometimes a nightmare to remove, even when I use specific products which state they can remove even the most stubborn of stains. So, when Ariel introduced their Excel Gel with Febreze it didn't really catch my attention until I looked a little closer to find that it claims to give brilliant cleaning at only 15 degrees and with a built in actilift formula it also claims to remove dried in stains which sounds perfect for my little green fingered problem.

              Added to that the promise of superior cleaning and a long lasting fragrance you would be hard pressed to not want to try it if you are a regular user of Ariel washing powder, gel, liqui-tabs and so on. Even more so knowing, after a bit of research, that over 50 scientists has been involved in the production and research of this product to get it just right. There is however one question.... Did it live up to its claims?

              ==Two sizes==

              This Ariel product is supplied in two sizes and they are either the 667ml bottle 1036ml bottle but again to bring Ariel into the present day, we no longer measure how much of a product is in a bottle using ml instead it is done by the number of washes that said bottle caters for which in this case is either 18 or 28 and with those number of washes comes a different price and on average you can expect to pay between £5 and £7 for the 18 washes bottle and for the bigger bottle anywhere in the region of £8. I tend to buy mine or stock up on mine whenever there is an offer at any of the supermarkets that I choose to do my shopping at.

              This product is easy to spot on the shelves because it has a bright blue coloured bottom or some might describe it as being turquoise and the rest of the bottle is bright white. The bright blue bottom is the actual dispenser of the gel and it goes into the bottles 'hat' which is found on the top of the packaging. This 'hat' is designed to be filled and then placed inside your washing machine to get hands on action with your dirty clothes. On the side of the bottle is a see through strip which allows you to see how much of the gel has been used and how much is left within the bottle. Naturally there is a label upon this bottle which features Ariel's well known logo and along side it is further information about the product.

              The phrase "Stops stains setting in" is Ariel's slogan and when it comes to using the product you find that on the back of the label is information on how best to use it. As this is a biological gel it is probably not the best product for those people with sensitive skin, although one of the reasons I have remained loyal to this brand is because I have very sensitive skin and I have never suffered from any reactions when I use it. It is also not to be used for washing silk and woollen garments and is designed more for use on cotton clothes whether they are coloured or white cottons.

              ==Febreze what?==

              Febreze as a product brand is usually linked with air fresheners and you can buy it in many different formats from your standard air freshener in a can, fabric refreshes, to plug ins and mists all of which make your home smell nicer. Over the past few months there seems to have been an explosion of products featuring Febreze and it isn't just Ariel. My Flash bleach also features Febreze as does my Lenor fabric conditioner. But non of this is a surprise because like Ariel, Febreze is a Proctor and Gamble brand.

              Febreze can also be bought in an array of fragrances and you can also buy Febreze candles which again are designed to make your home smell wonderfully fresh.

              ==When using it==

              So with the cap in your hand it is time to squeeze the bottle. I find these bottles quite difficult to grasp when they are quite full, maybe it is because I have quite small hands but if there was one thing I could change about the bottle it would be to make it much easier to grip. With that issue to one side, you need to squeeze the gel into the bottles "hat" and fill the bobble shape. As you squeeze the bottle, the gel itself is a darker shade of blue than perhaps you might expect given the turquoise colour of the bottles cap, but as soon as the gel does leave the bottle you can instantly recognise the Febreze smell that if you are a user of those products is so familiar. Then as soon as your hat is full you simply place it into your washing machine, before you put your clothes in and then set your machine to start.

              ==Did it work?==

              Once the wash was finished and it is time to remove your clothes to see whether or not the promises and expectations were met. Within my washing machine was two light blue t-shirts which I have worn on my allotment. One has a grass stain right down the front of it, the other a mud stain from weeding and wiping my hands down the t-shirt. Then there are pairs of shorts and work wear which are covered in inks and other stains from being on the allotment but I was interested in what happed to the t-shirts, even though they are not the world's most expensive ones at £5 each. To my surprise there was very little trace of either stain on the t-shirts, they hadn't totally disappeared but they had faded quite dramatically and had I not known where they were placed I might not have noticed them at all especially the mud stain which was barely visible until I was outside. Since the first time I used it the stains on those t-shirts have faded even more and perhaps over time will totally disappear but to be honest I am happy with the results it has given me.

              ==Would I use it again?==

              So whilst my clothes were not totally stain free, they were in much better condition coming out of the machine than they were going in and they definitely smelt better and were very soft to the touch. The Febreze smell is definitely very noticeable compared to using just an ordinary Ariel powder of gel. However, I am more than happy to keep using this as and when I need to wash clothes which are stained because I can use it at the lower temperate and it does a good job, it isn't perfect, but it has proven to be better than using Vanish or a stain devil product and at 15 degrees it is much more cost effective because I am using much less electricity at 15 degrees than I am at 90 degrees on a boil wash.

              So yes, I do like it and do still buy and use it and I definitely stock up when it is on offer and ensure that I always have at least two bottles of this in my laundry cupboard to use alongside my other Ariel products.

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            • Product Details

              For a better cold wash / Cleans whites brilliantly.