Product Type: Bold household products
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Bold 2 in 1 Gel Infusions
Member Name: loopy-lou33
Bold 2 in 1 Gel Infusions
Date: 21/09/11, updated on 21/09/11 (209 review reads)
Advantages: Nice Scent. Cleans well.
Disadvantages: None really.
Popular consumer website Supersavvyme.co.uk have recently formed their own consumer panel, called the "Savvy Circle", which allows panellists to test new products and comment on them via the website. One of the frst Savvy Circle projects was to try and test the new Bold 2 in 1 Gel in Rose Blush and Peony fragrance. I was really pleased to be one of those selected for the project and even more chuffed, when, a week or so later, I received a cute, girlie looking project pack which included a full size bottle of the gel, suitable for 18 washes.
The bottle is very similar in shape to other laundry gel products on the market, such as Ariel gel. The bottle opens via a flip lid on the bottom, which is a good idea as it allows gravity to pull every last drop down to the bottom of the bottle so that none is wasted. The lid is gold coloured, which makes the product look quite premium and it would certainly stand out on the supermarket shelf.
The dispenser is on the top of the bottle simply snaps on and off, and is the familiar "boat shaped" design. There are measuring lines just inside the dispenser so that you can see where to fill up to, and then it is simply a case of popping the dispenser in the drum of the machine and letting the gel do its work. I like the dispenser in the drum idea as it stops my washing machine drawer getting clogged up and the gel can get to the heart of the wash straight away.
Another useful innovation on the bottle itself is the thin transparent line down the side of the bottle that allows you to see how much liquid you have left. This way, you can stock up on more in advance and not get a nasty surprise when the bottle is empty. I have done 9 washes with the gel so far and the level indicator is halfway, so I know that the 18 wash label is accurate and not misleading as can be the case with some laundry products.
What is PMC Technology?
Bold uses something called Perfume Micro Capsule technology, which claims to keep washed laundry fresh in the cupboard for three weeks (more on these claims later). Basically, this means that the scent is stored in "bubbles" within the clothes and can be released by rubbing the fabric. This is supposed to keep garments fresher for longer.
This technology was introduced in the Bold product range in 2010. Interestingly, Bold were the first brand to use floral perfumes in household products. Their premium collection-called the Infusions collection-contains three fragrances: Ruby Jasmine, White Diamond and Lotus Flower and the new Rose Blush and Peony. All of these products use PMC to keep garments fresher for longer. Personally, I find the names of the products a little confusing. After all, what is a "white diamond" or a "ruby" supposed to smell like?
In 2011, Bold revamped their Infusions line up to include the brand Lenor as the named fabric softener. The product name is now:" Bold 2 in 1 Rose Blush and Peony Infusions with a touch of Lenor softness". Quite a mouthful!
Another thing that I found really odd is that although Bold have developed this ground breaking technology, which is a unique selling point, NOWHERE is this mentioned on the bottle. Why? Surely more people would buy it if they knew about it. What's with all the secrecy?
Using the Product
So let's cut to the chase. What is the gel actually like? Well, for one think, it is a lovely, girly pink colour. For some reason I was expecting it to be blue, but pink made a nice change!
Now for the all important scent. I was expecting quite a traditional, "granny", rose fragrance, but this was something completely different. It smelled sweet, yes, feminine, floral and even a bit fruity, but I couldn't for the life of me detect anything in there that smelled of either rose or peony! If anything, my mom summed it up perfectly when she said that it smelled of strawberries. Yes that was it! A lovely, sweet strawberry fragrance, with a light floral touch. But no roses. not for me anyway.
Now some might balk at the name of the product and complain that the men in the house won't like it. I don't think that is true. A lot of laundry products smell floral and blokes don't seem to mind all that much. I doubt if they go round smelling their clothes that much anyway! There were no such problems in our house. My sons loved the scent and my hubby just grunted and said he hadn't really noticed anything different to normal. There you go then.
The product was a doddle to dispense, simply by gently squeezing the bottle and guiding the gel into the dispenser. The average wash will need 37ml of gel, whereas households such as mine with hard water, or washloads with tough stains can fill the dispenser all the way to the top, which is 46ml. The dispenser is then placed in the drum and left to do its work.
I wanted to do a really thorough test before I wrote this review, as I think that there are a lot of variable to be considered when judging how effective a laundry product is:
Type of fabric
Type of stains
Type of garment being washed (e.g bedding, clothing etc)
In fairness, I had to try lots of different washloads in order to be able to form a strong opinion about the product. These are my findings:
As regards getting things clean, I think that the Bold gel did a fanstastic job. The stain removal qualities of the gel were really good. To put it to the ultimate test, I washed a white shirt that my little boy had covered in chocolate sauce when eating out. I washed it in the gel at 30 degrees and it came out really clean, really sparkling white. I also found that on most everyday stains, the gel worked really well, in fact much better than other laundry products that I have used in the past. Tougher stains, such as pen, didn't fare so well, but I wasn't expecting miracles. As this is a biological detergent, it does a really great job at removing most stains.
Now for the fragrance, the unique selling point. Did the PMC technology really work? Well. It depends. On some things it worked really well, whilst on others it was pretty dismal. For example, I washed my bedding, which consisted of a brushed cotton undersheet, cotton duvet cover (kingsize) and several pillowcases, including a silk one, in the gel. Because iIhad read about the PMC, I expected that when we sleep on the sheets that night, we would be able to smell the lovely "just washed" scent. Unfortunately, I could not detect any scent at all and neither could my husband. In all fairness, I had tumble dried the items and I think it may have been better if they had been air dried on the line, but the weather has been so dire of late, there was no chance to line dry them.
On the other had, I have some cotton/polyester soft-feel long sleeved T shirts that I washed in the gel and aired to dry indoors. When I wore them, the lovely scent kept wafting up from the clothing, which was really nice. Likewise, the kids school jumpers seemed to hold the scent well, but the best items for keeping fragrance were socks, which smelled lovely when removed from the drawer.
I am pretty sceptical about the 3 week freshness claim though. Whilst some fabrics hold the scent for several days, others, such as my daughter's bridesmaid dress, faded within hours. I had also expected to be able to smell the fragrance when drying items indoors, but the scent was not as strong as other laundry products, such as Surf, which has a much stronger scent, without claiming to contain PMC's.
Thirdly, how did the gel do when it came to softness? Well, I tend to not use fabric softener, or if I do, I like using tuble drier sheets, which I think are really effective at keeping towels and woolens soft. My bedding was definitely softer after using the gel, but i was a bit disappointed at the results on my towels, which felt a little rough after drying. There was no major difference in softness for most items, I'm afraid.
I don't feel particularly loyal to any single laundry brand. I tend to just buy whatever is on offer at the time. Bold 2 in 1 Rose blush and peony is an above average laundry product which cleans well, removes stains well, has a pleasant fragrance that most people would like, and adds a little softness to washing. it definitely feels like a premium product. I really can't understand why Bold haven't promoted their new fragrance technology more on the front of their packaging.
The bottle is recyclable where facilities exist. As the product is biological, people with sensitive skin are advised to avoid prolonged contact with the product, though I had no skin reactions when using it, nor did my family.
Would I buy it regularly? Well, the RRP for the gel is £4.59. As I do a washload every day, buying it regularly could be a bit pricey. The value of the product would really depend on whether you use a fabric softener regularly, as this would be cheaper than buying Lenor seperately. Thankfully, Bold is a brand that regularly discount their products, and I know that Asda is currently selling it for £3, which is an absolute bargain! I would definitely buy the product again when I see it on offer.
Summary: A sweet smelling premium laundry product/