When I spotted this fabric softener in my local Morrisons for a special deal of £1 I snapped it up :). You only get 21 washes with it, so it was just as well I bought 3 of them for my storage cupboard I suppose. The reason I love this fabric softener so much is the smell - these companies definitely know that and have me cornered when it comes to an easy sell. As this fabric softener was offered free in one of the baby Bounty packs (special promotional packs you get in hospital) in the hospital the smell of it reminds me of the time my son was a newborn.

I don't really read the instructions on fabric softeners in general so will just tell you what I do to get the measurement of fabric softener - I tip the liquid out of the bottle in the bottle cap, fill it about half way and then put it into the fabric softener drawer in my machine. I find this doubles the amount of washes you can get from one bottle (so in a 21 washes bottle you'll get 40-42 washes following my scrimp and save method ;) *and* it leaves clothes smelling fantastic. It doesn't matter that you're scrimping on fabric softener because the washing powder will get the clothes clean so it's not as though you're not washing them 'properly.'

Now, to tug at our heart strings even more, this bottle has a very cozy and cute picture of a newborn on it - snuggled in a fleece white blanket (to match the white contents of the fabric softener I assume) and fast asleep, making the suggestion that this product is perfect for families with newborns, perhaps. Going by the fact that they put samples of this fabric softener into the Bounty packs my theory is probably spot on. On top of this it does seem to be one of the more gentler fabric softeners out on the market - my son hasn't had any reactions to this product as a newborn or toddler and me, with my extremely sensitive skin I've been okay with it, too.

The smell is like...home. It's not overpowering, nor is it underwhelming but it strikes the right balance of essences. Like washing that has been outside in a field of sweet smelling flowers, being dried by a summer sun. It also definitely makes clothes - and especially towels - feel softer so it lives up to it's claims as a fabric softener.

If you're doing a hand wash then I would recommend not using any fabric softeners whatsoever - it can damage fabrics. Also, for those who use cloth nappies fabric softener is a no no as it can decrease absorbency in the nappies. Also, bear in mind that fabric softeners can sometimes look like yummy drinks to toddlers - my own son has said to me 'mmmm, drink, yummy' when he spots this fabric softener so it's advisable to keep children away from this - preferably locked in a cupboard. If you happen to get some in your eyes then wash your eyes out well - the usual warnings that are thrown at you from the bottle of these products apply to this review.

So this is a great product for a family with children of all ages and stages as it seems to work with sensitive skin, as well as smelling fantastic. Obviously the smell doesn't linger on clothes/bedding/towels forever but it does make my home smell very sweet whenever there is a wash drying or when we've just put on clean, fresh clothes.