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Comfort Sunfresh Concentrate Fabric Conditioner

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12 Reviews

Brand: Comfort / Type: Fabric Conditioner / Category: Laundry

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    12 Reviews
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      30.07.2012 18:05
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      Softens and freshend laundry

      I love fabric softeners and I always add some to each and every wash I do; simply because I like the added softness on my laundry and the fact that the fabric softeners fragrance my laundry too. I usually do two or three separate washes per day, which is understandable considering there are three kids and two adults in our house hold, not to mention 2 dogs and 2 cats that are just as messy as the kids. On average I could easily polish off 2 full bottles of fabric softener in 10 days or so, I like to use different fragranced fabric softeners regularly; usually I purchase 2 bottles of fabric softener per week to cope with the massive amounts of washing I tend to do daily. When I go to Tesco's I just pick out two different fabric softeners, I don't bother which brand I choose because I think that most of them are the same apart from the fragrance. Sometimes I'll just choose a bottle simply because I like the colour or design of the bottle. A few weeks ago Tesco's had a special offer on their Comfort Concentrated Fabric Softeners, you were getting two 750ml bottles for £2.00 there were a few different fragrances to choose from so I purchased one of each fragrance in the range so I had a plentiful supply of fabric softeners. Normally a 750ml bottle of Comfort Concentrated Fabric Softener will set you back around £1.75 in Tesco's, however the price will vary depending on where you purchase it from as different stores and supermarkets have different prices. In some stores you may be able to get this for £0.99 per bottle, so it is sometimes beneficial to shop around before you purchase. In each 750ml bottle of Comfort Concentrated you can expect to get 20 separate washes, if you use the recommended amount per wash. Comfort Concentrated Sun Fresh Fabric Softener is supplied in a clear plastic bottle which is tear shaped. The bottle isn't too big as it easily fits into the bottom shelf of my cupboard under the sink. As previously mentioned the bottle is made of a clear plastic, I quite like this element as you can see the lovely creamy yellow coloured fabric softener through the bottle, which is quite useful as you can easily see how much of the fabric conditioner is remaining inside the bottle at a glance. On top of the bottle of fabric conditioner there is a sturdy yellow coloured plastic lid which fits fairly securely as it is a screw on and off lid. The lid on the bottle also acts as a measuring guide, so you know exactly how much of the fabric softener to add to each wash you do. On the back of the bottle there is a list of ingredients and of course instructions on how to use the fabric softener. Using the product is really easy, all you have to do is take the cap off the bottle and fill it with the fabric softener and then pour it into the correct compartment on your washing machine. I pour mines into the middle compartment in the washing machine drawer, other washing machines might be different and you might need to pour it into a different compartment in your drawer. As I stated above it is recommended that you use one capful of the fabric softener per wash; but I never measure it out, I just open the bottle and pout some of the liquid into the compartment in my washing machine, it's a far quicker method than measuring it out especially if you're always rushing about like me, the downside to this is that you may be using more than the recommended amount therefore you won't get the usual 20 washes per bottle. Before I used the Sun Fresh Fabric Softener I had to have a sniff of it before I added it to my laundry, just in case I found the scent far too floral and overpowering. Even although the scent of the fabric softener was quite strong it wasn't too floral as there was a nice sweet and uplifting aroma accompanying the floral fragrance; it really did have a nice summery aroma to it. I knew that the fabric softener would have a strong aroma before I added it to the laundry, the reason the fabric softener is as strong at first is because it is concentrated; the scent will get diluted in the washing cycle and be less pungent. As soon as your washing is finished and you open the door you can immediately smell the fragrance of the fabric softener. It is not too overpowering but it is slightly stronger than most of the other Lenor or Comfort concentrated fabric softeners I have used in the past. Even when the clothes are dried outside the fresh air makes the laundry smell so much nicer and the scent is still really vibrant and floral, I think that the fresh air always makes your laundry smell better. Even when the laundry is dried in the tumble dryer or on the radiators the clothes still have a really fresh, vibrant and floral smell and of course the clothes feel really soft to the touch; especially towels they are really fluffy and cotton soft. Most of the time towels are only really fluffy and soft if you dry them in the tumble dryer, but I hung them outside in the washing line to dry and they felt as soft as they do when they are dried in the tumble dryer. I really love the Comfort Concentrated range of fabric softeners because I find that they have nicer scents and they leave the laundry feeling softer than other leading brands of Fabric Softeners. I absolutely love the fragrance from the Sun Fresh fabric softener mainly because it has a lovely sweet floral fragrance. The fabric softener smells of fresh flowers with the lovely uplifting aroma of Lillie's. My husband hasn't complained of the scent on his clothes when I have been using this so it mustn't be too floral or feminine. The smell of the fabric softener lingers on your clothes for a while after you have washed them, I would say that the scent from the fabric softener lingers on the clothes and bedding for approximately a week after you have initially washed them which is really good considering most other fabric softeners only leave your clothes scented for a short while before the fragrance fades away or others just soften your clothes and you can't smell the aroma. What I liked best about this fabric softener is the fact that the fragrance is a lot stronger than most and it lingers on your clothes for a long time, as soon as you open a wardrobe or a drawer all you can smell is the gorgeous sweet floral scent of Sun Fresh. None of the kids or my husband or I have suffered any kind of reaction from using this product so it is kind to our skin as well. I think that the product is great value for money and one which I will continue to purchase and use regularly. You can purchase the Comfort Concentrated range of fabric softeners from most supermarkets or smaller retailers although the price may vary depending on where you purchase it from. I purchased my 750ml bottle from Tesco for the small price of £1.00 as it was two bottles for £2.00. The recommended retail price of the fabric softener is around the £1.75-£2.00 price range. Typically a 750ml bottle of Comfort Concentrated Sun Fresh Fabric Softener will last you 20 washes providing you stick to the recommended one capful per wash. However if you are like me and just pour it into the drawer without measuring then you may find you get less washes per bottle. You can also purchase 1.5 litre bottles of comfort concentrated. You can expect to pay in the region of £3.28 per 1.5 litre bottle and get approximately 40 washes from the larger sized bottle. There are many other different fragrances in the Comfort Concentrated range, for more information on the different fragrances or different products produced by Unilever (Comfort) please have a look at the following website. http://www.unilever.co.uk/brands/homecarebrands/comfort.aspx © just.bcoz / Butterfly-Wings 2012

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        15.04.2012 14:39
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        Recommended

        I always use fabric conditioner because I love the smell on my clothes. However, the last couple of bottles I have used have either not really left a scent or I havent particularly liked the scent. I bought this bottle of Comfort from Tesco's when they had it on offer for £2 for 1.5L. At the moment I can only see 750ml bottles on the site which are selling at their normal price of £1.99. I always buy my fabric conditioner when it is on offer because there are usually good offers every few weeks and it keeps fine in the cupboard. The fabric conditioner is concentrated meaning you should put less in your machine than regular conditioner. I have been told to use about half but I usually use about three quarters because I love the smell! To use the conditioner is easy you simply pour some in the drawer of your machine and let the machine do the rest. When my washing machine is still washing my clothes I find that there is a lovely scent in my home which smells fresh and floral. After my clothes have been washed I notice that they smell nice for a long time afterwards. If I put something away and do not wear it again for a few weeks there is still a lovely fragrance lingering on the fabric when I do wear it. My clothes are very soft and are very comfortable to wear after using this. I have found that it does reduce creases compared to not using a conditioner. I do have sensitive skin but have had no problems whatsoever with this conditioner. The scent does remind me of summer as does the colour. The scent is of a good strength, it is not too subtle but is not overpowering either. The scent is floral and fresh but I would say this can be used by anyone as my partner also loves the smell.

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        04.01.2012 18:33
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        For a summery feel all year round even in the dark, cold winter.

        As someone who spends a lot of time doing the washing and ironing in our house I take on the role of buying our washing powder and fabric conditioner. Due to the current economic climate I have tried to save a little money here and there with certain household items but after already trying some own brand washing powders and fabric conditioners I was not too keen on going cheaper again (Cheaper is not always the best way to go). I usually try to wait until certain fabric conditioners are on offer in the supermarket and then buy them however, a firm favorite of mine is comfort sunfresh. Comfort Sunfresh is a yellow liquid which is thick in consistency. This is ideal because you will need less conditioner in each wash but it works the same (if not better) that thinner liquids. As soon as you remove the lid off the bottle you are instantly hit with a fresh summer smell. The smell is quiet strong but this only goes to give a long lasting smell on your clothes after you have washed them. I can only describe the smell as outside during the summer. There is a feeling of warmth and even on the coldest day of winter the scent on your clothes will bring back memories of summer. The smell stays on your clothes for a period of time. A strong smell will last for a good few days after washing and a more close up subtly smell will last until you wear the item of clothing (providing that is within a week or two). I understand that smells can seem different to each individual but I have not found anyone who does not like the smell of comfort sunfresh as it is a pleasant smell and brings back the days of summer in these dark and dismal days.

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        31.03.2011 09:16
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        Nice conditioner.

        My sister actually gave my wife this fabric conditioner because she didn't like it and she had bought more than one and did not want to use it again, so we got a freebie for once lol. It is a brand that we use on a regular basics and one that usually all their fabric conditioners are very good but she did not like this one and so we happily took it off her hands to use for ourselves. It comes in a clear plastic bottle with a screw off top, the conditioner inside is a bright yellow colour and looks really nice and refreshing inside the bottle I must admit. I do not know how much it cost but these conditioners are can be picked up for only a £1 in some shops and so quite cheaply priced. The smell of this one is really nice and it has a floral smell is the best way I can describe this one, it does smell quite strong when the top is removed. It is easy to pour from the bottle and the neck of the bottle is quite a wide one. It also smells of perfume but the perfume smell is not as strong as the floral. The bottle is a 750ml size and it is a concentrated conditioner and so only a little is needed in the wash to make them nice and soft. This size bottle can wash up to 21 wash loads of clothing in the washing machine. It is a thick liquid and the texture is a very soft one. It is very rich and it smells lovely once the clothing has been washed. It makes my towels feel nice and soft and my sheets and bedding smell nice and fresh when I get into bed and so a freshly made bed, makes for a good nice sleep for me. It is a nice gentle one and it is not irritating for my skin or that of my family. I have washed my grandchildren's clothing and it has made them feel nice and soft when they next wear them. I find my shirts are much easier to iron after using it, the iron glides across them and there are not too many creases in my shirts because it softens the fibres and then it makes the ironing much easier and quicker. I find when I have placed my dry clothing in the wardrobe they stay nice and fresh for when I need to wear them and the conditioner stays on the clothes for a very long time. I think this is a good one and I cannot see for any reason why my sister didn't like it so much as the other fragrances, she said it didn't have so much of a smell as the others but I disagree with her, I think it is a nice one but I am glad she didn't like it because it gave me the chance to try it and not buy it but it is one that I would definitely buy for myself as I think it is a really nice smelling one and one that softens my clothing and makes them smell nice and fresh. I recommend this conditioner as I think it is a very good quality indeed and it is a cheap one to buy and a brand that has been around for a very long time. I rate it 5 stars.

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          28.01.2011 10:04
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          See review.

          Fabric conditioner is a must for every washing load when I do my laundry as I do not like the feel of my fabrics when I take them out of the machine if I have not used it, I do not often run out of conditioner as I always stock up but sometimes when I stock other products I forget that I have not done the same with my conditioners on occasions but that is very rare. It comes in a transparent plastic bottle with a yellow screw off lid, the liquid inside is a nice brightly coloured yellow, it looks really fresh and clean looking and it made me think of the summer when I bought it for only £1 on special offer at the time I bought it, I have had it a cupboard I stock my supplies and only recently tried it. The liquid is rich and thick and the texture is beautifully soft and this conditioner has a really nice flowery fragrance as I would describe it, the perfume is really pleasant and when I first bought it, I thought it would have a hint of Lemon smell because of the colour I suppose but it does not have such a smell at all in my opinion. It is a really nice refreshing one of which I think is really pleasant. I really love this one as it is kind of different to some other fragrances, I cannot fully describe it, it has a smell of fresh flowers, perfume and aroma therapy oils all rolled into one, that is the best from my opinion I can describe it to be honest. The liquid is easy to pour from the wide opening at the top of the bottle and only a little is needed because it is concentrated and is designed to be used for up to 21 wash loads and because it is a very good quality too. It is an amazingly good value for money conditioner and I think it is affordable for most budgets. After I have taken the clothing out of my machine I can clearly smell the nice freshness immediately, they smell beautiful and when they have dried and then ready to wear sometime in the future, the smell is still apparent on them. It really does have staying power which lasts for such a long time with this conditioner. My bedding smells lovely when I get into bed and the smell lasts a long time on the sheets etc. I wash my grandsons clothing as he leaves some of them at my home and his little shirts and jeans smell gorgeous when he wears them on the next visit when he has been changed into the fresh clothing. It has never irritated his delicate skin or my own and I love the softness it leaves on the clothing. My towels are nice and fluffy too, just the way I like them to be and feel, they feel so soft to the touch and do not scratch the body or face when used after using this one in the wash. I sometimes soak more delicate fabrics in a bowl and I dilute this liquid with warm water and leave it for a few minutes and this one has not ruined them at all and it has left them feeling just as fresh and soft as when used in the machine. It is very easy to rinse when used this way. The bottle size is a good one and can easily be placed in a laundry cupboard and it takes up very little space. I just use for a normal load half a capful and for a large one I use a full cap and it is enough to create the freshness that is needed for the fabrics and so a little does go a very long way. It is a very well known brand and it is a super conditioner of which I do highly recommend for anyone to buy and especially if it is on special offer as this brand can be on many occasions for as little as only £1 sometimes and so if seen on offer it is best to stock up while you can in my opinion. I give this one 5 stars. Thank you for reading my review.

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            28.05.2010 20:33
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            STOCK UP WHEN THEY ARE ON OFFER!

            *Note that this is actually called Comfort Sunshine* Comfort is a laundry range under the ownership of Unilever. They produce various washing powders/liquidtabs and fabric conditioners. *Product* Here we have another fabric conditioner in the Comfort range. It has been designed to give a long lasting aroma to your clothes and provide softness. The scent is Sunshine. *Packaging* The conditioner comes in a tear shaped plastic bottle with a large yellow lid which doubles up as the measuring cup. The bottle is see through so you can see the conditioner inside. There is a label on the front of the bottle with the Comfort logo and product name. It is a blue sky background with an image of grass and yellow flowers. The back of the bottle has the product blurb, directions for use, warnings and details for how to contact Comfort. The bottle can be recycled after use. The Comfort is recommended by Persil and Surf. *The Liquid* The fabric conditioner is a medium yellow shade and is very runny. It is concentrated meaning you do not need much for maximum effect. This therefore reduces the packaging and helps the environment! *Using* This conditioner should never be applied direct to clothes. To use, simply measure out the recommended dosage and pour into the relevant compartment in your washing machine drawer.Comfort recommend the following dosages (marked out on the lid) For handwashing use approx 18ml For small loads 4-5kg use approx 35ml For large loads 6.7kg use approx 55ml *Ingredients* Comfort clothes conditioner contains amongst other ingredients: , 5-15% Cationic Surfactants , <5% Perfume , Hexyl Cinnamal , Butylphenyl Methylpropional , Limonene , Geraniol , Benzisothiazolinone . *Availability and Price* This conditioner is sold in supermarkets and stores such as Wilko. Normally you can find one of the stores on offer. A 21 wash (750ml) will normally cost around £1.60. Wilko currently have this on offer at 98p. A 42 wash (1.5l) will normally cost just under £3.00. Asda currently have this on offer at just £2.00. *My Opinion* I love nice smelling and soft clothes. I like to buy different scents on fabric conditioner and normally stick to Comfort as I grew up with this and myself and my son have sensitive skin. This never reacts with it. More often that not, one store near me will have the 21wash bottle on offer. I stock up! I picked this bottle of Sunshine up in Wilko for 98p last week. I have used it before and really loved the scent. I like these bottles, the shape is convenient and easy to hold. It also looks nice in my cleaning cupboard. It is bright and noticable and the built in measuring cup is ideal. Personally I just pour and I am over generous with it! I get approx 16-18 washes from a 21 wash bottle. Opening the bottle, a quite flowery scent erupts and is very overpowering as it is concentrated. I pour into my washing machine drawer and pop my washing on a 30 wash. Removing my clothes, they feel exceptionally soft. The overpowering floral scent has been diluted but is still very evident. It has been mixed with a slight sweet scent which is very pleasant. I hang my clothes over the dryer and continue with my chores. The smell from my clothes lingers around the kitchen and any towels hung over the doors create a delighful aroma around the house. The scent is long lasting and my clothes remain soft. Opening my drawers after the clothes have been put away, the scent is gorgeous and reminds me so much of daffodils and sitting in my parents garden on a rare sunny day. I really enjoy this fragrance and would highly recommend it.

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              23.03.2010 19:02
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              Fab fabric conditioner

              I'm constantly on the hunt for the perfect washing products. I long for my washing to be squeaky clean and also smell and feel fantastic. I want it to be clean but it is also really important to me that it feel clean and smells good. Therefore I have tried stacks and stacks of different fabric conditioners in a search to find the perfect clean, fresh aroma. I do change my variety and brand constantly because I think like perfume, if you use the same one all the time, your nose does become too aquainted to the smell and is eventually immune to it. On my last shop, I spotted on I hadn't tried before and decided to give it a go. I have used other Comfort products before and been impressed with the results and as we are finally beginning to see slight signs of Spring this Sunfresh variety really appealed. The bottle certainly made me think of Spring, there were pictures of flowers on the front alongside the Comfort logo and the actual colour of the fabric conditioner was a lovely creamy spring like yellow. I picked up a 750ml bottle of this fabric conditioner for £1 which is quite reasonable and a bottle this size is supposed to be enough for an impressive 21 washes. I added a capful of the fabric conditioner to my next wash and before adding it to the tray, I had a quick sniff. It had a really lovely floral, fresh smell and I just hoped that this would cling to my washing after it had been dried. My expectations were realised, after using this fabric conditioner, my washing was left feeling and smelling absolutely gorgeous. This is the first time I have been this impressed by a fabric conditioner and even after a few days in the airing cupboard, my washing still smelled divine. I have found myself sniffing my socks as I get the out of the drawer and am amazed by the results. I will definately use this variety of fabric conditioner again as I have been thoroughly impressed by the results achieved from a great value product.

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                03.02.2010 21:37
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                makes fabric soft and smells delicious

                I always use a fabric conditioner in my wash as i love the smell of my clothes. they smell lovely as they are drying out on the radiator and as this product as fresh release technology you get a little burst of freshness from your clothes every time you move. thats what the bottle claims anyway and to be honest it seems to be true as I can always smell the scent on myself it is a really clean fresh smell. The bottle I am using at the minute is 750 ml and states it will last for 21 washes. Ive never counted but I do a lot of washing and it does seem to last me quite a while. I paid £1 for this bottle as it was on offer in asda and also has a 30p off coupen for comfort vaporesse ironing water. Its normally £1.59. There are a lot of other scents in the range too, all of which are fantastic too. As this is a concentrated product you get more washes from one little bottle and is therefore endorsed with the cleaner planet plan logo! The plastic bottle is sturdy and the bottle lid is handy for measuring out the liquid into your machine!

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                06.01.2010 19:37
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                Delicious fabric softener. Wish I could drink it!

                I love to have a gorgeous smell coming from our laundry, and I have a thing about changing my powder and softener quite often so keep up with my whimsical tastes. My hubby says I have a nose like a sniffer dog, as I can pick up on the slightest scent, and can't bear it when things smell even the slightest bit stale. When I was expecting my youngest there was an air freshener in my living room and I loved the smell so much I just wanted to eat it. That's generally how I feel about Comfort Sunshine. It's yummy. I have to use Fairy Non-Bio at home, as my daughter does not tolerate washing powders very well. Her skin is very sensitive although she is thankfully becoming less sensitive as she gets older. Typically I will use Comfort Pure as the fabric softener as the two go together quite well. However when Im sure that there's none of my daughters items in the was I get the chance to experiment with the softeners. Comfort is probably my favourite brand of fabric softener. The range smells nice, quite strong and a little goes a long way. The scent we currently have at home is Comfort Concentrate Sunshine. The liquid is yellow and for want of a better word, it is cheerful looking. That's what attracted me to it on the shelf. The bottle holds 750ml, enough for 21 washes although I've never counted how many I get from it. I do quite a lot of washing. I think my two children are exceptionally mucky pups as their clothes seem to be constantly creating a clothes mountain in my utility room. Occassionally we conquer the mountain, but these times are very rare. I personally don't like the feeling of the clothes when they have been washed without softener. So I do use this in every single wash. Even my towels (Yes mum, I know you disagree) You will find with comfort that the smell radiates throughout the house when you have done your laundry. If you walk past the hotpress in our house you will smell the comfort through the door! My sister in law remarked one day how nice our house smelled. She didn't believe that it was the washing drying on the clothes horse. Our clothes do have a lasting freshness after using comfort, and this sunfshine bottle is slightly stronger than some of the other ones that I have used. It is a little floral and a touch sweet at the same time. I am very happy with it. It is particularly nice on bed linen. I find bed linen can get stale very quickly and so the extra day that you can keep it fresh by using comfort is handy for mums like myself with their washing mountains. Both persil and Surf recommend Comfort alongside their washing powders. We use it with Fairy, as I mentioned before. Fairy hasn't really got much fragrance and so it allows the smell of the comfort to come to the forefront. I dont know how it would perform with a scented washing powder although I would imagine that it would weaken the lovely fresh scent quite a lot. I would recommend all of the comfort range, not just the Sunshine bottle as they are so long lasting and leave your clothes incfredibly soft. There's only one thing that annoys me... I can't bear the advertisements on the TV with those cloth people dancing! You will quite often find it on offer in the big supermarkets, so you can get it for £1 rather than £1.59 lulu2004 (C)

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                  15.11.2009 14:39
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                  Leaves clothes soft and smelling fresh.

                  Having a husband and three children I do a large amount of washing, I wash at least once a day and I therefore go through quite a large amount of washing tablets and fabric conditioner. Even though I do so much washing I still tend to buy brand names because I think they do the best job of cleaning the clothes and making them smell nice, I will cut back on other items but not my washing tablets and fabric conditioner. When it comes to washing clothes I think it is essential to use fabric conditioner, for the simple reason that it makes clothes smell so nice. The two brands that I will use are Lenor and Comfort. Amongst the name Comfort though there are so many different kinds to choose from, each comes in a different coloured bottle with a different smell. None of which are bad. I always try and change the fabric conditioner I use though because I think after a while you get used to the smell and then you don't notice that your clothes smell nice and fresh any more. People often comment, especially my mother-in-law at how nice our washing smells. The most recent one I bought and one that is one of my favourites is Sunfresh Concentrate. This comes in a clear plastic bottle, with yellow liquid inside, the top is also yellow. It contains 750ml which is enough for 21 washes. I think concentrate liquid is great, much better than those really big bottles you had to buy. I bought the conditioner from Morrisons on offer for just £1 but its usual price is about £1.55, depending on where you buy it from. Comfort Sunfresh smells really nice, it is a strong smell that is really fresh and when you get your clothes out of the wardrobe the first thing you notice is how nice they smell. Comfort really does give a long lasting fragrance. As with all Concentrate Fabric Conditioners from Comfort, I think this is a good quality fabric conditioner that smells loverly. As it says on the packaging 'it gives you little bursts of freshness whenever you move'. A great product that I will definitely be buying again.

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                  13.10.2008 17:48
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                  I am hooked on Comfort

                  This review is of the 750ml/21 washes versions of Comfort Sunshine Fabric Conditioner (its listed as Sunfresh on here) I first came across the Comfort Fresh Release Fabric Conditioner range by obtaining a free samples in the post for the tropical burst scent, i liked it but thought at the time it might be a bit pricey for me as i was used to buying Tesco's own range at approx 96p per bottle. On a shopping trip to Tesco though they didn't have what i normally brought (Tesco Easy Sleep) i decided to get Comfort but thought i would try the Sunshine type as it looked nice and bright and cheery (yes i was sucked in) but i am glad i did and i am now hooked. The conditioner has a vanilla smell to it, is light and refreshing and the fresh release technology does work, i can smell it on my clothes during the day of wear and also my duvet cover smelt of the scent for at least a week after which was great when i was snuggling down at night. I do tend to use 2 caps when washing towels and bedding as i like them as soft as possible and i use 1.5 caps in normal loads as i really love the smell and it leaves my clothes nice and soft. Tesco retail the product at £1.54 per bottle but at time of writing its on 2 for £2.50 in Wilkinsons but even though its more expensive than what i was buying before i wouldn't go back. Also posted on ciao under the name lilmissmup

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                    06.05.2008 13:32
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                    Definately worth it!

                    I LOVE using fabric softener, so at the beginning of the university year, I was browsing through a pound stretcher type shop and came across Comfort. I brought some and decided to try the yellow after smelling them all! Plus, the television advert for comfort with the dancing rag dolls is THE best advert ever. Comfort advertises on their bottle "freshness released whenever you move". When I've used it, my clothes do smell of comfort for a long time. Plus, the added bonus is that whenever I walk into my university room, it smells really fresh when my clothes are drying, which makes a change from the usual smell of damp and rotting! Comfort has had a redesign recently because their small bottle is now wider at the bottom and gets narrower and more shaped towards the top. Also, the yellow cap is made of glittery plastic, so that really appeals to me because I like anything pretty like that! The label is tear drop shaped and has a pictrure of a meadow with yellow flowers and blue sky. At the top of the label is their selling point "NEW fresh release technology". Although that is mentionned twice on the front of the bottle, it doesn't look overcrowded. At the bottom of the label is the product brand and name "Comfort sunshine". At the very bottom underneath their branding info is another of their selling points "21 washes* concentrate" However the bit the * relates to is printing on the back in small print "based on a recommended dose for a normal size load". On the back of the packaging again is mentionned "Only new comfort concentrate has Fresh Release Technology that gives you little bursts of freshness whenever you move". They're clearly proud of that, mentionning it 3 times on a 750ml bottle! To use: "Simply use the no mess cap to dose straight into your washing machine drawer". They recommend 1 and a half caps for 6-7kg loads totalling 55ml altogether or 1 capful for a 4-5kg load, which comes to 35ml or for handwashing, they recommend half a capful, which is 18ml. However I usually use 2 capfuls in a smaller load with towels, jeans and my work clothes. I'd much rather have the smell of fabric softener than cooking oil lingering on my clothes. Plus it just makes my towels smell wonderful =D However for everything else, I do stick to the recommended amount - I don't really want to be a walking advert for fabric softener *all* the time. The ingredients are not listed in full on the bottle, but what they state is: Comfort Fabric Conditioner contains amongst other ingredients: 5 - 15% cationic surfactants, <5% non-ionic surfactants, perfume, hexyl cinnamal, Butylphenyl methlpropional, limonene, geraniol, benzisothiazolinone. I brought it for about £1.20 in poundstretcher, but in Tesco it retails at about £1.70 I think.

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