Product Type: Fairy household products
Newest Review: ... as well as anti-bacterial and of course the longer created Lemon and long standing Original Fairy Liquid. So many to choose from witho... more
Give It A Squeeeeze!
Member Name: bilbobaginz
Advantages: Cleans excellently leaving a lasting shine, and it's cheap!
Disadvantages: Don't make contact with hands too often.
Fairy is an English brand based in London which supplies washing up liquid to the UK and the rest of Europe - though in Europe the brand name Dreft is used. With their special, partially secret formula, Fairy have been helping everyday people to beat back germs and bring a crisp, clean finish to our dirty dishes for many years. A bottle is said to last 10-weeks now, and at about £2.00 per 750 ml (in 650 ml bottles) that's good going - even with cheaper brands coming in and under-cutting the prices, Fairy remains competitive. 50 years of the brand were celebrated in 2010 with the return of the white bottle with the red cap which was in circulation from 1960 - 2000, and which helped make the product so iconic. This was a testament to the brands longevity, its ability to stand the test of time and still remain just as popular.
Fairy liquid is most commonly used in conjunction with hot water in the basin of a kitchen sink. On interaction with the water it becomes bubbly. The substance is dispersed evenly amongst the submerged dishes and cutlery and begins breaking down bacteria and food particles straight away. Light scrubbing is all that's required to get the dirty items clean and sparkling. I've found Fairy Liquid extremely effective when used in this way. Hardly any is required, just a quick sharp squirt, and before you know it you have bubbles and a strong aroma filling your nostrils. The scent is sharp and refreshing and remains on the dishes after they are removed and dried (though this fades over time so as not to alter the taste of food later on).
The newest variety of Fairy Liquid has been marketed as a bottle that lasts 50% longer. That's a big claim to make and I'm sure many tests have been carried out in various rival factories around Europe attempting to disprove this statement - a statement which is plastered across all new bottles of Fairy produce. Personally, I think the efficiency of the formula has increased, but do I use less of the liquid when I wash up? No. I use exactly the same amount, because only a very small amount of the stuff is required anyway - so I'd struggle to use less if I tried, and then I'd be worried it wasn't enough after all! Not too impressed with the logic behind this decision, but I guess it helps sell more bottles, and it is more environmentally friendly if people do end up using less liquid in end.
Washing your hands with Fairy liquid - something I'd discourage (but accept its definitely going to happen) - can end in disaster if you squeeze too much from the bottle. Only the teeny tiniest slither of liquid is required, so it pains me to see people pour the stuff on. I worry what damage it's doing to their skin - this is high-powered stuff remember! Too much can leave your hands feeling coarse and chilled - a sign that the chemicals are acting upon them in a negative way. Use other soaps when washing hands, and use rubber gloves when washing pots if you can be bothered!
With dish-washers becoming more and more popular, and cheaper and cheaper to buy, it's a wonder brands like Fairy haven't tried to capitalise more on this emerging market. However, there is definitely still a large market for Fairy Liquid in its current 50 year old form, and I think there will be for a long time still to come! This is a top-notch product which has been perfected through its history, I will continue to buy it and I hope I have convinced overs to join the trend or carry on the habbit.
PRICE: £2.00 per 750 ml (in 650 ml bottles)
AVAILABILITY: All super-markets, online retailers, local small stores.
Summary: A bottle every 10-weeks and you're sorted (in the average home).