If my washing comes out smelling of roses (not literally) I am a happy woman. I don't think there are many days that pass by without me doing a bit of washing. Years ago the choice of washing products was practically non existent. It used to be Daz, Surf, Omo or Persil and that was your lot.
As we have progressed things have looked up considerably and whereas all we used to worry about was being able to get the clothes clean, we are now taking the feel and the smell of our newly washed clothes into consideration too.
If I go Internet surfing and find a Free sample of fabric conditioner to send away for then im i`n like a shot!
So I have sampled quite a few of the latest fragrances on the supermarket shelves already.
I have to say that the packaging designers have played a blinder with some of the latest fabric softener packing, it is really eye-catching and very pretty.



So now we come to discuss this Sainsbury`s Meadow Breeze fabric conditioner, a 750ml bottle (A recyclable bottle) priced at 96p. This works out at £1.28 a litre, so it isn't cheap.
The bottle is uninteresting, plain plastic filled with pale green liquid and topped off with a pale green cap.
Even the picture of the little boy on the labelling isn't overly attractive.
So for design effort the package scores lowly.



The softener ingredients are listed but I wont bore you with the details, except the liquid contains citronellol which is a fragranced chemical and Limonene which has an extra strong smell of Oranges...so that gives you a very good clue how the fabric softener smells.
You use one full capful for each load of washing or just a drop if you are hand-washing.
I am a bit heavy handed and often add a little bit more than they say, I love the laundry to smell fragrant.



I had changed the bedding so I did my test run on a pair of cotton sheets, they had to be tumble dried, so that is as good a test as any to see how the fabric softener performs.
The perfume was pretty and strong, as soon as I took the first sheet out of the drier it felt warm and cosy and was sweet smelling, even when the fabric had cooled completely the floral aroma was still as strong.
The cotton sheets were as soft as down and they ironed beautifully.



Ive often laughed at the way product packaging is designed and marketed but this proved to me that the packaging is the thing that initially `sells` the product to you.
I bought Sainsbury`s Meadow Fresh fabric softener and I doubted its performance mainly I feel because the presentation didn't give me confidence.
Many other Fabric softeners have captivating packaging and they in turn sell themselves, take all the latest `Lenor` range for example, exquisitely packaged.



So Sainsbury`s...your fabric softener is good but it needs to promote itself a little more.
But otherwise it takes 9 out of 10.