Does Dooyoo Have Any Use ?? (dooyoo.co.uk in general)

Member Name: johnnycarrotheid

Product:	dooyoo.co.uk in general
Date:	26/08/06 (626 review reads)
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I'm writing this for a number of reasons, and will try and keep it short (unlike my other reviews lol).


Does Dooyoo serve any purpose apart from giving the members who visit it a chance to earn a little bit of extra cash??



That is really the main question i have been thinking over and over for the past while now. Personally i cannot see a real use for the site outwith giving us (and Dooyoo) a little cash for ourselves, in the guise of helping poor helpless consumers.

I believe it is worth Dooyoo's time as to be honest the site probably costs them very little, and will generate them a lot of cash back.
From what i've heard they have 1 employee, and site bandwidth. Not a great deal of expenditure.
Looking at the top of every page in Dooyoo, you see a little advertising banner.
This little thing at the top of the site is probably what pays for everything you see here, and all the miles and stuff you have bought as a consequence.
The internet is built on advertising, and getting ad's on websites is able to produce crazy amounts of cash. People pay to put up billboards, so they will pay for those flash banners at the top of your screen.
When i was a member of my Gaming community website, we had a google advert bar, which was used to give us extra funds for web hosting etc. Each click only gave us like 1p or a few pence a time, but it would build up. This site is a lot bigger, so i'm sure is able to get a better deal for advertising space. Also people dont have to click the ad's to see what they are promoting, and with a easy way to track views of the adverts (via the review view system) it's easy to tell how many people see their advertisements.

This cash is used to give us our points, but i'm damn sure Dooyoo get a lot more out of it. After all, Dooyoo reviews pop up on searches for products through google. I myself have over 400 non-member views of my dixons article, i don't get paid, Dooyoo will as its more traffic they can prove to their website.
Limiting it to Member reads ensures we dont get paid too much since the membership doesnt seem to be too great constantly.
Since we attract all the visits with our reviews, they have an easy supply of new visitors, while we get paid a bit for the work.


Our reviews in this sense, dont have as much meaning as a lot of folk in here think.
The reviews are essential for Dooyoo to operate, but the actual content of them doesnt really matter much.

Don't slate me for this, but there are quite a lot of folk in here who simply write reviews they have no knowledge in, simply for the miles.
To be honest i can't fault them for it, they know they can write something which passes off as knowledgeable and will get a monetary reward from it.
Well done to them.

Many people will just rate it Useful or more often Very Useful, simply if it is written well. The facts in the review can be totally wrong or made up, who cares, if it looks good and reads good its great and maybe even crown worthy.

This is totally at odds with the perception that this is a good "Consumer Review" site. It's consumers who review the things, but the reviews end up being generally useless, or downright bad, to the visiting consumers coming here for advice.
Even if there are good reviews, of which there are many, they are often hidden by the avalanche of crap reviews. I've looked at the newest review list for a while now.
Once one person reviews something, and if it is they who suggest it then they will most likely be the person with the extremely good review. Then many others latch onto it and submit their own versions of the review, often in the form of a single paragraph.
It can be crap, but if the good review is in the members mind they will look at the newer review, and thats it, even if they rate the review NU (crap) the person will still get paid anyway.
The good review gets knocked off the product homepage for the newer reviews and it's as well as forgotten.
Consumer never see's it and buggers off somewhere else.

The main pet hate of mine is people giving out bad advice.
A perfect example is the Computer competition this month.
Theres a prize up for grabs, and people try their luck at writing, often without any knowledge on the subject.
"I can't deal with technical stuff" seems a valid coment??
Sorry but if you can't deal with the technical side, why are you having any participation in a technical subject?
It's like saying "i don't know how to bake, but i'll tell you how to make a brilliant cake"
It wouldn't end happily, and neither would someone buying a crappy computer or component, because of the dodgy advice given here due to some competition being run.
Most people are against a Medicine section in Dooyoo due to bad advice being given out. Its not as life threatening, but while a bad Medicine review can cost your health, a bad PC review can cost hundreds or even thousands of pounds to the consumer.
If they ever found you, it might be bad for the reviewers health lol.
If people want to write a review, they need an active interest and Knowledge in that area of the review. If they dont, why are they even there in the first place?

Basically

It's useful to Dooyoo (makes them money)
It's useful to Members (makes them miles/money)
It's bad to consumers (any helpful advice is hidden amongst the useless / bad / bad + expensive)


# and dammit it's longer than i wanted, least its shorter than my others lol

Summary: It's a business, for an actual good product review, it's not the best place