THE BENEFITS OF CHRISTMAS (benefitcosmetics.co.uk)

Member Name: PRINCESSPUSSYCAT

Product:	benefitcosmetics.co.uk
Date:	14/12/08 (221 review reads)
Rating:

Advantages: Very clear and easy to view site.

Disadvantages: High delivery charge

- BENEFIT COSMETICS WEBSITE -


http://www.benefitcosmetics.co.uk


I love Benefit Cosmetics, I really do. Everything from their fun and funky product image to the imagination grabbing names that Benefit the brand apply to said products. Benefits retro and kitsch packaging with the 50's artwork upon lends much to the brand's success.Their product image is designed to appeal to the young and trendy with more than just a little disposable income.

Benefit products do not come cheap. They are not an 'impulse' buy. Their price tags somehow make them more desirable to own, for me and they are not the kind of products that are normally bought on a whim. At the prices that they are, they need more than a moments thought, making it more pleasurable when you do eventually purchase and own them. Benefit Cosmetics are definitely luxury make-up products which are a delight to own and fantastic fun to use.


~ BENEFIT COSMETICS WEBSITE UK ~

Upon entering the site you are greeted by a cheerful Christmas scene; with a pictured image of white seasonal Christmas trees, complete with falling snow. To the top of the page Benefit', San Francisco is written in neat black understated lettering, topped off with a small Union Jack.

On the top search bar you have, - What's New - Top Sellers - Make Up - Skin and Body Care - About Benefit Beauty - School - BUH BUYS and the Generic Search Box -


~ BUH-BUYS ~

At BUH-BUYS you can buy certain products at knock down prices. So it is a good chance to stock up on these if any of these products happen to be your particular favourites.


~ Benefit Beauty School ~

At the beauty school Benefit give you lessons on how to apply the Benefit make-up. There are some good tips here should you be interested and what products you will need to reach the desired effect. Little is more' seems to be the case here for maximum effect. There are quizzes and much more here.


~ Homepage ~

The Homepage is predominately pink and white and very girly; depicting everything that Cosmetics stand for. The art and act of applying make-up is a highly pleasurable experience prior to going out and is an important part of the excitement and build-up to a woman's night out. Benefit Cosmetics seem to make this process more enjoyable for me as their products are such fun to own and use.

Featured on the Homepage are a selection of their popular products and seasonal gift sets. Benefit invites you to open an account from which there appear to be a few bonuses. They offer a limited edition beauty lesson on how to apply a particular make-up product and the different effects that can be achieved.


~ Gift Me Gorgeous ~

Gift Me Gorgeous is their holiday gift guide. They offer Stocking Stuffers Party Pleasers Gilded Gals Top Sellers and Wrapped and Ready from their free wrapping service.


~ Prices ~

I like the way they have split their sections up into prices. So whatever you are willing to pay, just click on the chosen pricing to bring up the selection of products.


~ Free Catalogue ~

Benefit offers a free catalogue which you can apply for on the site via email. The full colour brochure lists all the delicious Benefit Items that are current today. I find their range has really evolved from the early days and there is so much I want to purchase from their vast and exciting cosmetic range.


~ Purchasing ~

The site has a shop and cart buying system where you will pay by debit or credit card at the final checkout.


~ Find A Store ~

There is a Find a Store' option where you can type in your Country and city to bring up the many Benefit outlets available Nationwide by selecting Find a Store near You' in the Store Locator.


~ Sign Up For Email Offers ~

By submitting your Email address you will be sent all the latest offers and promos, as they arise, straight to your inbox.


~ Deliveries ~

#Delivery to UK only.

#Deliveries cost 4.50 for orders less than 75.00

#FREE deliveries for orders over 75.00

#Delivery time is based on area and availability and all this can be tracked on the site for progress

#There is a gift wrapping service on offer when you state on ordering that the product which you are purchasing is a gift.


~ Returns ~

Benefit are happy to refund a full purchase price if the goods are not used to more than 20% of the total value and they supply an address for the return of the product.


~ My Opinion ~

I like the site. I found it very easy to navigate around, with pages that were fast loading and a lay-out that was very clear to the eye. This is a very simple site, design wise and I find that these work the best. It is not interactive and there are no flashing objects to distract the eye. Everything was clearly placed and nicely pictured.

The pages were not cluttered and products and information was very easy to find. I feel the delivery charge is high and I think it would put some people off buying from the site. After all you could just walk into a Benefit Boutique and be able to see and handle the item which some people find far more preferable.

It's a good fun site that you could spend half an hour or so looking around. The products are great. There are very few Benefit products that I don't like. They are all very kitsch and funky and make me want to own them. The site is good for taking a look at the products and for a product price guide. If you are putting in a bulk order then I feel the delivery charge would be justified. Other than that I felt that the Benefit Cosmetic Website was colourful, clear and a whole lot of fun. -


PRINCESSPUSSYCAT
December 2008

Summary: Great products and a simple and easy to navigate site