Bit.ly is a web link shortening service. The website has not been long in existence but has already become a highly visited destination on the web. Alexa traffic research has calculated a 60% increase in popularity over the last three months. This popularity surge could partly be due to its prominence on microblogging sites such as Twitter.com. It sees most of it traffic from the United States but also receives a 7% user share from the United Kingdom. My attention was first brought to Bit.ly through Twitter. As "tweets" are restricted to 140 characters per post, the sending of long web links is not only impractical but it can even be impossible. ...  Read the complete review

bit.ly is a URL-shortening website much like tinyurl.com or ow.ly. It enables you to create shorter, easier to remember website addresses and is very useful for people like myself who use Twitter a lot. For instance, say I want to post a link to: http://www.footballgroundmap.com/ground/bramall-lane/sheffield-united This is a pretty long URL (69 characters) and would take up a lot of my 140 Twitter characters. Using but.ly, I can shorten the link to: http://bit.ly/8uoldM This bit.ly link is only 20 characters and is thus much better for using on space-concious sites like Twitter. You'll also see ...  Read the complete review