“ Brand promotion by word of mouth. „
The website name does not really give you much to go on I guess. I think I must have signed up for this company many years ago but done nothing about until I received an email approximately 4 months ago. My life then changed.
The email said that they had not seen me around and that if I updated my profile then I could increase my chances of testing products. Whoa.....product testing??? Why did I not know about this sooner! I logged in and updated my profile.
Your profile will determine what products you might end up testing. After signing up then you need to fill in various small surveys. These surveys are split into categories, for example hair care, diet, household cleaning etc. The surveys are very short and simply tick boxes. This will give bzzagent a better idea if you will be suitable for a product test. The more surveys you fill in, the higher your score will be (this will be important later on).
Once the surveys have been completed, you really just need to sit back and wait. The company will then get a product in that needs testing. You MAY receive an email asking if you are interested and if so, confirm you are by accepting the invite. The product will then be sent in the post to you.
So what products could be sent? Talking from experience so far, I have been sent 2 full size bars of finest chocolate and a box of colour catcher. Together with the product you will also get some free samples of coupons to get money off the product to hand out to friends or family. Other items they have sent out in the past include crisps, coffee, cheese bites.
Once you have tasted or used the product, you now need to work abit. You need to log into your bzz account and start to spread the word about the product (good or bad). Use your twitter or facebook account to spread the word about the product, write an indepth review of the item, take photos of you using the item or write conversations that you had with your friends or family about the product. The more you do, the better your score will get. The better quality your review, the better your score will get. Simple uh? They give you plenty of time to write your reviews and share the love so to speak.
No need to return anything in the post, its all done online.
I must emphasis that the score that you build up by reviewing the items will determine if your picked for other product testing. Poor reviews or not reviewing items that are sent to you will decrease your score and you will not be picked for further product testing.
My only advice really is just to keep ontop with your review of the product, that is all you can do. Its upto bzzagent to choose you, you cannot do much more than wait.
For every review/tweet or share you will get 25 tesco clubcard points. A nice addition for your hard work.
BzzAgent.co.uk are the leading word-of-mouth (WOM) media and marketing company. I know quite a few folks on Dooyoo are Bzzagents too, so hello to any fellow Bzzagents.
Bzzagent.co.uk send out sample products to test for free and in return you are asked to spread word to family and friends about the product you are testing. If you wish to join you can sign up on the website and become a BzzAgent (naff name in my opinion). The idea seems to be to create a buzz around new products by sharing and discussing them with others.
BzzAgent.co.uk collect your personal data when you sign up, and post surveys on there site for you to take so they can match you to the Bzz campaigns they are running. This means you'll only be selected for certain campaigns by brands if you match the demographic of people they are looking for, you can increase you chances of been selected to take part in more campaigns and receiving more freebies by keeping a good bzz score. I will discuss the bzz score further a little later on.
Once you have signed up and been selected for a campaign, you should shortly expect to receive the product you are testing in the post, usually you will either be sent the actual product to test for example I was recently sent two full sized right guard deodorants to try, along with a number of money off coupons to share with my family and friends. Sometimes I have been sent a full size products with smaller samples to pass along to family and friends. Or if it isn't practical to send the product through the post, you are sent vouchers that you can use in store to redeem and receive the product for free, as well as some lower value money off coupons to pass along to your family and friends. I prefer to be sent the product themselves as usually the coupons sent are to be redeemed in Tesco and Tesco isn't my nearest supermarket and I often end up making a special trip to collect products which isn't ideal.
So once you've tested your product and shared your views with your family and friends as well as passing along the samples you should now be reporting back to Bzz. You can do this in a number of ways. One way is to write a Bzz report. This a report of the conversations you have with people about the product and is not to be confused with a review. You can also review the product and it is important to give you honest opinion whether it is good or bad. You might be asked to submit photo's or video's of yourself with the product and you are usually encourage to share comments via twitter and facebook. The more you do the more your bzz score will increase.
Increasing your bzz score is the key to get more freebies, the higher you Bzz score and the more products you'll get to test. Your bzz score is a number on a scale of 0-10 with 10 been exceptional. A score of 0-2 needs to be improved, a score of 2-6 is average but can be improved upon and a score of 6-10 means your on fire and most likely to be considered for relevant campaigns. My score is currently sitting at 7.7 which I am quite please with. This year I have been invited to 9 campaigns so far. Sometimes I have two or three on the go at once, they usually last around a month and half. Your bzz score is calculated on both the quantity and quality of your submission to Bzz.. Everytime you report back to bzz in anyway your submission is graded as either poor and rejected, fair, good, great or exceptional. There are also virtual achievement badges to collect, these get rewarded for your first time doing something new and for exceptional submissions or completing 10 of a partial activity.
Here's a list of what I have tested so far this year to give you an idea of the sorts of products they send out. Colour Catcher Double Action sheets, Sure Compressed deodorant , Vanish Oxi Action stain remover, E45 lotion, Right Guard Xtreme Invisible deodorant, Veet EasyWax home kit, Fruity Lambrini wine, Danone Danio yogurts, Flora Original margarine.
My personal thoughts of the whole bzz experience are that at first it was wonderful to be getting products and money off coupons arriving through the post was great. But after doing this for sometime I have found some drawbacks. These include the product not been very good. I tired the Veet home waxing kit recently and I found it didn't leave me with silky smooth legs at all, in fact it took ages, was incredibly painful and left tonnes of hair still on my legs so a big thumbs down from me. Also I didn't rate the right guard deodorant I tested either. Sometimes its difficult to create a bzz about products that are a bit boring, I think its hard to get excited about a margarine and create conversations about it which I'll be expected to do on my flora campaigns. I have also had trouble finding supermarkets that stock the product I'm suppose to be testing, I tried 3 different supermarkets before finding the fruity lambrini in the 4th supermarket across town. I previously was rewarded with 25 Tesco points when I made a submission to bzz but that hasn't been the case on my more recent campaigns. It is actually quite time consuming for little reward in the case of the Danone campaign I just collected 3 free yogurts which while they were tasty isn't a huge incentive to me. I also get to see some great new products people are testing but I haven't been lucky enough to invited to join. For example I would have liked the Ben and Jerry core campaign which I would have loved as a massive ice cream fan. You can't decide which campaigns you'll be invited too but you can decline an invitation without it affecting your bzz score.
Over all I feel positivity towards the site and my bzzagent roll but on occasion I do feel slightly exploited if that makes sense. I'm drumming up free adverting for them with little reward really if you imagine the adverting budget these companies have.
Like most other members on this dooyoo community I love to try new products and write reviews giving my honest opinion. I also find it interesting to hear what others make of products they have tried. So, when I found out about Bzzagent I signed straight up and have not been disappointed.
Before joining bzzagent I did my research on the company. They ask for a lot of personal information when signing up so I wanted to make sure everything was legit. I was really interested to discover that Tesco had recently bought Bzzagent and felt reassured that it was reputable. I also read reviews others had written on bzzagent, finding most peoples opinion to be divided.
The concept of bzzagent is fairly simple and straight forward. Basically they are a company that sends you out products to try. Products are sent out to you free of charge, all that they ask is that you bzz about your experiences and opinions of the product they have sent you. To bzz means to talk about these products with family, friends, work collegues or infact anyone! I have always found bzzing about the products I have tested extremly easy as in the pack you recieve coupons or extra samples to pass along. Essentially it is a word of mouth Marketing idea.
Joining bzzagent took around twenty minutes. You have to enter all the usual details such as your name address etc. Then you have to complete some surveys that ask all kinds, from what washing up powder you use to whether or not you drive a car. Then you sit back and wait to be invited to a campaign. I have read many reviews from people saying that they waited months to receive their first campaign invite and that invites are generally few and far between. I have not had this experience. Infact I received an email inviting me to join a campaign within days of joining, and I accepted straight away. My first campaign was for the new Tesco Bakery and within a week of being invited My campaign kit arrived in the post. The pack contained a booklet guide with information on the new improved Tesco bakery, coupons for one free pretzel and one free bread stick along with money off vouchers to pass along to friends and family. I took my free vouchers to my local tesco and picked up my freebies. After trying the bakery products I left a review on bzzagent. I chatted about the products i had tried with friends and family and passed along the money off coupons, then again reported back to bzzagent. You do not get paid for taking part, the freebies themselves are the incentive along with the opportunities to influence companies and brands. However, you can also pick up clubcard points along the way too. Each user gets a bzz score and this bzz score will go up and down depending on how active you are and how often you complete surveys. It is possible to improve your score further by linking your account with facebook and twitter or by uploading photos of yourself using the products. The better your score the more likely you are to be invited to future campaigns.
Since joining I have had a steady amount of invites. Sometimes i have been sent coupons which need to be used in Tesco. So far I have received tesco coupons for their bakery, their free from dairy range and Dairylea triangles. Othertimes the actual product will be sent directly to you. My favourite example of this is receiving a parcel containing two full size bars of a new cadbury chocolate.
There is no real commitment, if you are not interested in a product you simply decline. I had an invite for a variety of stock cubes recently but declined it as I am a vegetarian, so obviously wasnt too interested in trying them.
I love being a bzzagent, and think its really fun and interesting. I would recommend it to anyone who loves trying out new products, writing reviews and enjoys...well...bzzing!
Bzz Agent is a market research website. The idea is that you discuss a product with as many people as possible and the report back to the company ( report Bzz ).
It is easy to join Bzz Agent, just go to the website and fill out your registration, then go on to fill out prfolie questions, then you wait to be invited to a campaign.
Unlike most market research companies who insist you do not discuss the products you evaluate with other people outside your household, B Agent want you to do exactly that - talk about it to as many people as you can.
I have been a member for around 2 years, in that time I have only ever been invited to 2 campaigns which is very disappointing as I know lots of people who have done many campaigns and get very regular invites.
My first campaign was for Tampax. Now to start with I was a little bit reluctant to sign up to that campaign because I thought how on earth am I going to go around starting up cpnversations with people about tampons!
Eventually i decided to give it a go, I thought I would try it with my mum and auntie first and see how I got on.
Bzz Agent sent me a parcel containing a box of Tampax Pearl for me to trial along with about 20 sample boxes of Tampax Pearl and some money off coupons. I was also sent 2 tester tampons and 2 test tubes.
The idea was for me to get together with some other women and fill the test tubes with water and then add the 2 brands of tampon and watch how they expand etc... then to chat about it - I then had to report back to Bzz Agents and tell them what the women said about the product.
I also had to give out the sample packs and coupons ( I was very selective about who I gave these to as you can imagine! ). I then had to tell Bzz Agent any further conversations I had or feedback I was given on the product in the form of a Bzz report.
I filed my reports and each report recieved a personal reply from the Bzz Team which was nice as it shows that what I had to say was important to them.
I then heard nothing for ages until reccently when I recieved an invite to the Remmington hair straighteners campaign. I got very excited about that until I found out that I had to pay them £35 towards the straigteners. Unfortunatly Im not in a postion to do that and I also think it is a bit cheeky considering they do not pay you for your reports.
I think the Remmington campaign was hard to fill as I recieved an e-mail a few weeks later telling me I could invite friends and family to take part in the campaign.
Since then I have not heard anything from Bzz Agent. I logged in today and found that there were 2 mini surveys waiting for me I filled them in and hopefully they will put me in the running for a future campaign.
It is annoying that they do not send you an e-mail to let you know when you need to fill out a survey or update your profile, so you have to make sure you login every so often and check if there is anything to fill out.
Bzz Agent has different levels, every time you complete a campaign you get points to put you up levels - the higher the level the quicker you will be invited to campaigns, eg level 3 will get an invite first, then level 2 then if spaces are still available level 1 will be invited.
I am still level 1 and as I never get any invites it seems I am stuck at level 1 as well!
Overall its a bit rubbish! It is good IF you get any invites, I have seen people get some very good things from Bzz but for me it seems like a lost cause.
Bzzagent is an online community that promotes products through word of mouth.They have different campaigns for each product ,If you go to the site and see a product that you haven't been asked to try you are still able to write reports and submit them,each report earns you a step up the hive ladder you start as a solitary bee,you must complete at least three reports on each campaign to advance up the honeycomb.As you advance you get rewarded golden keys and early invite status are the rewards ,so you get first preference over new campaigns.The higher up the honeycomb you are the more campaigns you get invited to.
For each campaign sign up for and are admitted to you get sent a bzz kit,this usually includes product samples and money off vouchers to hand out to the people you talk to regarding the campaign.You also ge chat thread cards which you ask the person to go on line and complete giving their impressions of the product that you have bzzed about.
I first joined bzzagent.co.uk back in 2005,I wasn't sure exactly what to expect from the site but my first experience was an eye opener..The first Campaign I took part in was for Danone Activia yogurt,In my pack set by bzz i received eight pots of yogurt money off vouchers for myself for a further eight pots, and 20money off vouchers to give to people I bzzed to.
What you do:
when you have received your campaign pack all you have to do is talk about the product you are assessing wit other people , encourage them to try it and then record their reactions, this is done by navigating to the bzz agent site and writing a review telling the persons reaction to your bzz in detail.Its as simple as that !
What type of Campaigns do they do?
Most of the campaigns I have taken part in have been for household products food or toiletries,they recently had a campaign for Remington wet to straight hair straighteners, but I was unable to sign up for this because I am 40 (apparently if your 40 you're past it ) and I wouldn't have taken part anyway because they were asking for £35.00 for the product.( since then it has been advertised on the TV at a well known high street store for £29.00...so I made the right decision).
Campaigns I have taken part in..
Shell V Power 06 November 2009 03 February 2010
Colgate(R) Sensitive Pro-Relief(TM) 20 October 2009 05 January 2010
Seeds of Change(R) 19 May 2009 28 July 2009
Danone Activia(R) Intensely Creamy 17 November 2008 26 January 2009
Word of Mouth Manual II 16 June 2008 29 July 2008
Intuition(R) Plus 24 April 2008 05 July 2008
FRUITABU 17 March 2008 29 May 2008
Activia(R) 10 July 2007 03 October 2007
Intuition(R) Plus 02 July 2007 11 September 2007
The Second Wife 21 June 2007 06 September 2007
Why Not Walk It? 01 June 2007 10 August 2007
Helping Smokers Quit 11 May 2007 15 August 2007
....the list goes on and some of the campaigns are rerun like the Danone and intuition.
If you like talking about new products and trying them this site is a good place to go to, not only do you get to try new products for free, you also get rewarded for trying them....who wouldn't want that ?There is a slight downside though , the campaigns aren't as frequent as you would like but it still well worth joining , you may get to try a product you really wanted.
Like most people I love trying out new products and letting other people know my opinions, which is one of the reasons why I enjoy writing reviews on Dooyoo. One thing that makes trying new products even more appealing is when I get given them for nothing and that was my main motivation for becoming a BzzAgent a couple of years ago.
Bzzagent is an American concept based on the idea of people passing on feedback about products using Word of Mouth. It's totally free to join up although, sadly, there is no financial reward for taking part in what are known as 'Bzz Campaigns' other than the chance to get some freebies and, usually, money-off vouchers through the post. Past campaigns that I have been invited to join have included Fruitabu fruit crisps, Wilkinson Sword Intuition, Seeds of Change organic chocolate and even a Dolce Gusto coffee maker. There are a wide variety of items available to test out and they are not always low-value items, although I have known the website ask for a contribution towards more expensive items. (They had a campaign for a steam iron a while ago, for example.) Unfortunately, the campaigns I'm invited to tend to be fairly infrequent which is a shame as I really enjoy taking part.
Once you have been offered and accepted a trial, the agreement you make is to chat about the product to friends, family and acquaintances and then write about your conversations on the BzzAgent site. Similar to writing a review in many ways, BzzAgent offer tips on how to record the conversation and are particularly interested in the details about other people's response to the product in question, presumably as all this feedback is passed back to the company funding the campaign. This isn't supposed to be advertising or giving people the hard sell, as you have to be clear with people exactly what you are doing by explaining that you are a BzzAgent and what that involves. Personally, I find the name a bit embarrassing at that point and find calling myself a 'BzzAgent' in public a bit cringeworthy. Most people are genuinely interested and are often interested themselves when they realise they get to try out stuff for free.
Since I joined Bzz, there have been a number of changes to the site and there are now different levels of BzzAgent, dependent on how active a part you play in campaigns. The more campaigns you join and the more feedback (or reports) you make, the higher up the BzzAgent hierarchy you climb. Higher status gives you an early email invite to some campaigns and even invites to exclusive campaigns so it's worth submitting reports and completing the profile questionnaires regularly. The site itself is fairly self-explanatory to use and navigate around. One of the nicer aspects is that every report submitted receives an individual response from a member of staff at Bzz giving you feedback on your feedback (!) and pointing out what aspects of your report were particularly useful. This is a nice touch and makes me feel as though my opinions and experiences are genuinely listened to and valued, rather than just getting an automated response from a random email address.
The only real disadvantage to the whole BzzAgent concept is that whilst some items are very easy to chat about (such as chocolate and other food items) other things are more difficult. The razor campaign was tricky, for example, really as it isn't a particularly typical topic of conversation. The Fruitabu crisps were really easy to talk about as loads of people were interested when I started eating them and were already asking questions about where I got them from, as they were a new product at the time. My latest campaign is a prime example of a difficult topic - I received a campaign email from Bzz and was so excited at the prospect of some new freebies that I eagerly completed the short survey and clicked the 'accept campaign' button. It was only after I'd submitted my acceptance that it started to dawn on me that I'd accepted a campaign to trial (and chat about) Andrex moist toilet tissues!! Now there's a topic that isn't going to the easiest to 'Bzz' about in polite society!
My little trial pack for the latest campaign actually arrived on Saturday and my youngest was thrilled - not at the site of the moist tissues, but because it included a cute little Andrex puppy with its own cardboard kennel! The pack also includes little helpful hints on how to spread the word on the product for the campaign. Tips include spreading the word 'when you or somebody else excuses themselves to use the loo' or 'share the wipes with others by carrying a refill pack in your bag' and 'Let people know how Andrex Fresh moist toilet tissue has changed the way you stay confidently clean'! Now, call me peculiar, but I'm not sure that is the ideal way to make friends in the workplace - more like a sure fire way to end up on a disciplinary! I'm sure I've been accused of talking cr*p in the past but this latest Bzz Campaign is going to set new standards even for me! Anybody fancy a moist toilet wipe?! The chocolate campaign was so much easier...
For anybody interested in becoming a BzzAgent themselves and the chance to get their own box of moist wipes, you can sign up online at www.bzzagent.co.uk and complete the short profiling questionnaire. You might have quite a wait for your first campaign, though. From memory, I waited about four or five months before I heard anything and I'd almost forgotten about the whole concept by the time I finally got offered something to trial. You do have the option to reject any campaigns that you're not interested in, so you don't need to accept every campaign just because it's something free. (Note to self, there!)
In general, becoming a BzzAgent is a great and unusual way to discover new items and ideas and pass on consumer opinion and feedback back to the company behind the products. It's a system that has benefits for all parties although some items are easier to 'bzz' about than others.
BzzAgent.co.uk is the UK version of BzzAgent.com, which was founded in 2001 in Boston, USA. The British website was launched in March 2007. The whole idea of BzzAgent is built on the concept of Word of Mouth (WoM) marketing. Word of mouth can be a powerful marketing tool, ultimately defining market trends. For example, the mobile phone that everybody's talking about has the potential of becoming the must-have gadget of the year. My understanding is that a BzzAgent is supposed to help create this "buzz" around certain products amongst their friends, family and acquaintances, making it familiar to them and ultimately building a favourable image about it. Also, through the BzzAgent's reports, the marketers receive valuable information about consumer opinions, which gives them a chance to improve their products and/or use the information in future marketing campaigns.
So, who can become a BzzAgent? Well, anybody, really. All you have to do is sign up on their website. They'll send you a welcome pack, which includes an information leaflet and a copy of the BzzAgent Code of Conduct, which says you always have to disclose yourself as a BzzAgent and be open and honest about your opinions, even if negative. All Bzz is good Bzz, apparently. Then you have to wait until a suitable campaign comes along that matches your profile. This can take weeks or months. Hopefully, you'll receive an email inviting you to take part in a campaign within a reasonable amount of time, and you can also check your account to see if there are any current campaigns that you're eligible for. It's up to you to decide whether you want to accept the invitation to join a campaign or not. If you don't want to take part in a particular campaign, there's nothing to do, just wait for your next invitation, although you might ruin your chances for getting further invitations. If you wish to take part in a campaign, you have to sign up for it online.
I signed up for my first campaign about a year ago and I received a product sample in the post within a week or so. It was a self-foaming wet shaver for women. I was supposed to try the product myself and then tell my friends, family and acquaintances about it, find out what they thought and if they would be interested in purchasing a similar product. I also received some money-off vouchers to hand out to them. In about five or six weeks' time I had to file my BzzReport online giving specific details about each of my conversations about the product. You're supposed to talk to as many people as you can. The more people you talk to, the better ratings you receive for your BzzReport. Your ratings will determine your level and the higher your level, the better your chances of being invited to other campaigns. You have to work your way up the ladder to get invited to campaigns with more valuable products, I think. The idea is that you can keep the products you try, but there's no other financial incentive whatsoever. So, you might wonder whether it's worth the bother.
In my opinion, no, it isn't worth the bother. This whole BzzAgent thing didn't come naturally to me. I felt really uncomfortable about bringing up the subject of feminine shaving, as it's such a personal matter. I did complete my BzzReport in the end, but it felt like an unpleasant chore, something I had to do by the deadline. I signed up for another campaign a few months later, which gave me a voucher for £2.78 off Danone Activia yoghurt, but I didn't even bother to file a report this time. Sure enough, they didn't send me any more invitations until just a few weeks ago when they wanted me to take part in trialling a new tampon. Yeah, like I would go around having conversations about tampons. They clearly couldn't find enough people to sign up so they obviously went to the BzzAgents who were on the scrapheap, just in case they might be interested. Why would I? So that I would get to keep a box of tampons? Oh, please!
Perhaps other people have had more success with being a BzzAgent, but for me, it's just not worth the hassle. On the other hand, now that I think about it, writing reviews on Dooyoo isn't all that different from "Bzzing". However, here I get to choose the products I review, I do it in my own time without any deadlines, I can do it in writing giving people the choice to read it instead of forcing myself onto them with awkward face-to-face conversations, I don't feel obliged to promote anything and there's a financial incentive as well. Why would you want to Bzz when you can Dooyoo?