Newest Review: ... example hair care, diet, household cleaning etc. The surveys are very short and simply tick boxes. This will give bzzagent a better idea i... more
There's no such thing as a free lunch..... or is there?
Member Name: lilmiss1982
Date: 10/07/13, updated on 10/07/13 (73 review reads)
Disadvantages: Time consuming, silly name
BzzAgent.co.uk are the leading word-of-mouth (WOM) media and marketing company. I know quite a few folks on Dooyoo are Bzzagents too, so hello to any fellow Bzzagents.
Bzzagent.co.uk send out sample products to test for free and in return you are asked to spread word to family and friends about the product you are testing. If you wish to join you can sign up on the website and become a BzzAgent (naff name in my opinion). The idea seems to be to create a buzz around new products by sharing and discussing them with others.
BzzAgent.co.uk collect your personal data when you sign up, and post surveys on there site for you to take so they can match you to the Bzz campaigns they are running. This means you'll only be selected for certain campaigns by brands if you match the demographic of people they are looking for, you can increase you chances of been selected to take part in more campaigns and receiving more freebies by keeping a good bzz score. I will discuss the bzz score further a little later on.
Once you have signed up and been selected for a campaign, you should shortly expect to receive the product you are testing in the post, usually you will either be sent the actual product to test for example I was recently sent two full sized right guard deodorants to try, along with a number of money off coupons to share with my family and friends. Sometimes I have been sent a full size products with smaller samples to pass along to family and friends. Or if it isn't practical to send the product through the post, you are sent vouchers that you can use in store to redeem and receive the product for free, as well as some lower value money off coupons to pass along to your family and friends. I prefer to be sent the product themselves as usually the coupons sent are to be redeemed in Tesco and Tesco isn't my nearest supermarket and I often end up making a special trip to collect products which isn't ideal.
So once you've tested your product and shared your views with your family and friends as well as passing along the samples you should now be reporting back to Bzz. You can do this in a number of ways. One way is to write a Bzz report. This a report of the conversations you have with people about the product and is not to be confused with a review. You can also review the product and it is important to give you honest opinion whether it is good or bad. You might be asked to submit photo's or video's of yourself with the product and you are usually encourage to share comments via twitter and facebook. The more you do the more your bzz score will increase.
Increasing your bzz score is the key to get more freebies, the higher you Bzz score and the more products you'll get to test. Your bzz score is a number on a scale of 0-10 with 10 been exceptional. A score of 0-2 needs to be improved, a score of 2-6 is average but can be improved upon and a score of 6-10 means your on fire and most likely to be considered for relevant campaigns. My score is currently sitting at 7.7 which I am quite please with. This year I have been invited to 9 campaigns so far. Sometimes I have two or three on the go at once, they usually last around a month and half. Your bzz score is calculated on both the quantity and quality of your submission to Bzz.. Everytime you report back to bzz in anyway your submission is graded as either poor and rejected, fair, good, great or exceptional. There are also virtual achievement badges to collect, these get rewarded for your first time doing something new and for exceptional submissions or completing 10 of a partial activity.
Here's a list of what I have tested so far this year to give you an idea of the sorts of products they send out. Colour Catcher Double Action sheets, Sure Compressed deodorant , Vanish Oxi Action stain remover, E45 lotion, Right Guard Xtreme Invisible deodorant, Veet EasyWax home kit, Fruity Lambrini wine, Danone Danio yogurts, Flora Original margarine.
My personal thoughts of the whole bzz experience are that at first it was wonderful to be getting products and money off coupons arriving through the post was great. But after doing this for sometime I have found some drawbacks. These include the product not been very good. I tired the Veet home waxing kit recently and I found it didn't leave me with silky smooth legs at all, in fact it took ages, was incredibly painful and left tonnes of hair still on my legs so a big thumbs down from me. Also I didn't rate the right guard deodorant I tested either. Sometimes its difficult to create a bzz about products that are a bit boring, I think its hard to get excited about a margarine and create conversations about it which I'll be expected to do on my flora campaigns. I have also had trouble finding supermarkets that stock the product I'm suppose to be testing, I tried 3 different supermarkets before finding the fruity lambrini in the 4th supermarket across town. I previously was rewarded with 25 Tesco points when I made a submission to bzz but that hasn't been the case on my more recent campaigns. It is actually quite time consuming for little reward in the case of the Danone campaign I just collected 3 free yogurts which while they were tasty isn't a huge incentive to me. I also get to see some great new products people are testing but I haven't been lucky enough to invited to join. For example I would have liked the Ben and Jerry core campaign which I would have loved as a massive ice cream fan. You can't decide which campaigns you'll be invited too but you can decline an invitation without it affecting your bzz score.
Over all I feel positivity towards the site and my bzzagent roll but on occasion I do feel slightly exploited if that makes sense. I'm drumming up free adverting for them with little reward really if you imagine the adverting budget these companies have.
Summary: Overall a good site to try if your looking for freebies and like giving your opinion.