Newest Review: ... search engine on my homepage and I can also do more internet things on it , for example Nectar adpoints will only work if I do it on Googl... more
Famous for a reason
Member Name: liquidio
Advantages: Intuitive results
Disadvantages: not much given current technology
Look, I know there has been a lot of reviews on this site. Many of them probably explain at length all the technical features and algorithms behind the site, so all I can offer is my personal opinion on the site.
And that opinion is that it's pretty damn good. I remember operating in the days of altavista, and things were very clunky. Although the sites could search, they betrayed their origins as directories by being pretty literal and not understanding context and meaning. I have no idea how google works, but it seems to be able to work out a measure of relevance, and so now searching is a much more intuitive process. It's not perfect, I still find I have to adjust more complex searches to get the right results, but broadly speaking it works.
I'm also a big fan of the simple design of the site, and the way that sponsored links are fairly unobtrusive (unlike windows live search).
But the best bit of the site is the labs. Full of fascinating and occasionally useful tools such as Google Earth, Google Scholar (great for academic projects, although frustrating if you can only access the abstracts) and google compare, a pretty decent price comparison site.
So google is on top of the world right now. I don't believe it will last - a new innovation will come along one day, but for now there is nothing to beat it.
Summary: My preferred search tool