“ Category: Celebrities „
From humble beginnings, TaylorSwift.com has had a couple of transformations in the last few years as her management aim to create a more social experience for Swifties.
The current homepage is very intricate, reading from top to bottom it gives a lot of information that regular visitors probably don't read very often, instead concentrating on the tabs in the top right which help to navigate to the area most relevent. As well as an introduction to Taylor on her "About" page, there's also information about upcoming events, music and her online community, Taylor Connect. Taylor Connect is the true heart of Taylor's website, where Swifties come together and chat with other fans. While this part of the website goes through a lot of changes one thing never changes - the friendly welcome that anyone will recieve upon their first visit. Jordan the administrator is also a lot of fun to talk to, although as he's very busy it's quite rare to get that chance nowadays.
Members of the forum can sometimes recieve special benefits for being loyal Swifties, from presale access to concert tickets to some lucky individuals getting the chance to meet Taylor.
My only issue with the website comes with the Store. Unless you are a US Swiftie, the items within the store currently make a rather interesting viewing, like a jumble sale leftovers - the things that no one wants and the things that no one can afford. I don't doubt that this will change given time though, as the new look website is still fairly new and there are a lot of things that the team behind the scenes are developing.
Overall a great home from home on the internet for any Swiftie.