I joined YouGov in June 2009 as a way of earning a few extra pennies. Its now November 2011 and I am still 100 points away from reaching the £50 reward. I only seem to receive 2 surveys per month (and the reward can range from 25-100 points) so you can imagine how long it will take to reach the required 5000 points. The surveys themselves are fairly simple and don't take long to complete and are often based on political views or shopping habits. You get the chance to complete surveys which holds no reward, but does put you into a draw to reach a £50 cheque. Again I don't bother wasting my time. They have recently started to allow you to use your points earned to buy entries into other draws, for example a holiday to Lapland, but again have never bothered to waste the few points that I do actually make on a prize draw that I would never win. The whole concept of YouGov is very disappointing. If they had more surveys available this would be a very good site to join, but sadly the volume of surveys seem to decrease the closer you get to the £50. Please don't waste your time.