Johnny and Rosie are soo fashionable, their products are always so cool, except the prices arent so good. If it was cheaper then wouldnt it persuade more people (who dont have money growing on the trees in their back gardens) to buy it. I would happily spend up to a tenner for a necklace, but no way would I splash out what 'Johnny loves Rosie' charge, even if I could afford it. Why does the stuff have to be so expensive, it's probably the same quality as some of the less expensive stuff you can buy in the highstreet, and i bet the syles are quite similar too!! But they are funky though!!!!!