Product Type: Philips kettles
Newest Review: ... because of it's green claims. I can't really say how much energy it is saving me but the ability to boil one cup due to it's flat elemen... more
Truth Behind the 66% Energy Saving Claim
Philips HD4644 Energy Efficient Kettle
Member Name: 1st2thebar
Philips HD4644 Energy Efficient Kettle
Date: 18/06/12, updated on 18/06/12 (53 review reads)
Advantages: The Anti-calc filter without question - plus the 1.7 capacity.
Disadvantages: Energy Saving Claims.
Being a sceptic when it comes to kitchenware brands claiming their product is highly energy efficient, Philips caught my attention - so for sake of two brown notes, I plumped for an energy efficient kettle which Philips boasts saves 66% of my energy resources. Now 66% is an incredibly precise reading when it comes to energy efficiency - indeed the boast is eye catching, market savvy, and coming from a notoriously trustworthy brand, I at least thought the claim was partly true - if not slightly inflated. Say, give or take 15 - 20% of said energy efficiency percentage. I'm not into splitting airs but I found the advertising slogan in regards to the HD4644 a blatant misuse of information - that for many consumers this form of credential may indeed sway them into purchasing the Philips kettle, believing they are saving energy and resources. I personally, wanted a kettle that worked and that was it. The green brigade claims certainly wasn't a unique selling point; albeit, it tantalised my curiosity. In my opinion the slogan and title of the kettle breaches UK's advertising/trading practices.
The only notable means that the Philips HD4644 kettle could be regarded as energy saving is by having a plastic line and small cup logo claiming how many cups there is present in the kettle. This is at the side of the kettle and is quite visible. It is helpful to know how much water is in the kettle, however, for it deemed as being an energy saving device, you would have thought an energy saving mechanism maybe installed at the base of the kettle, whereby energy resources could be stored up - so, that the storage itself could do several boils, without being aid via the mains. Ah, but no. The cup indicator might as well be a futile graphic; an aesthetic small cup with a number in the middle. For me, it is totally meaningless - partly because when I choose to fill the kettle I simply pour water into the spout until 'weight wise' it feels as if I can at least get four large mug falls out of it. I don't stare at the cup indicator meticulously trying to get the water level exactly on the recommended level of '2 cups' - for me it is far too low, and I much prefer to opt for a more generous quantity considering I sup from a trough of a mug. Therefore, without actually looking I tend to get the water level around the 'six cup' level. Plus, it saves me traipsing off to the cold tap every hour or so, for refills.
Eco-warriors, they talk in a nasally fashion as if they're communicating to NASA, when in fact it's their spouse on the phone
Energy saving? Well it is for me, physically - but hardly for the eco-warrior. Who talk of how much energy tax breaks they will be getting back in 2014. I witnessed one sad soul explaining the means how he'll be getting back 1,800 GBP back. I'm sure the energy firms will rethink that one out, if all their consumers became super eco-warriors overnight - collecting their units of generated energy and reselling it back to the board. Yes, they're out there somewhere. They talk in a nasally fashion as if they're communicating to NASA, when in fact it's their spouse on the mobile. I'm sure they've got their own filtered in kitchen/laboratory which boils water, at a light switch. Therefore do not require the Philips HD4644 kettle - the device is for normal people who just want a hot beverage - not a lot to ask for.
Once the HD4644 is on it's plastic base, you're able to click down the on switch residing at the bottom of the kettle - an orange light will appear (I'm doubt the orange light indicator is energy saving - it looks simply like an orange light) After three minutes twenty seconds on average the kettle would've noisily bubbled up, to a feverish hot water frenzy, no different to any other kettle that doesn't boast it saves 66% of your energy resources. Ofwat didn't reply to my email asking whether consumers who had the Philips HD4644 kettle had indeed saved water. I hasten a guess they've no idea what kind of research I was doing. // updates to this review will be made if Ofwat communicate back if efficiencies have been proven highlighting the eco-friendly benefactors of having a Philips HD4644 kettle.
No gimmicks, no fanfares, no complexities, it just boils water!
Philips HD4644 kettle allows 1.7 litres of water in it's vessel at one time - it'll fill teapots to the brim. Thanks to their Anti-calc filter the hot water is noticeably clearer. One of the biggest pluses and a great filter system - definitely one of the better filter systems I've witnessed and after extensive usage too, it remains the case. The shape and position of the spout enables a quick pour from the cold water tap. Another good user-friendly feature - easy access and you're not fiddling about with the lid simultaneously - Ideal for the more mature consumer / or physically challenged consumer, who find kettle lifting difficult on their wrists and posture.
Easy pouring, and no spillage either. There is a science behind this and it depends on the shape and position of the spout rather than how a consumer pours the hot water into a mug / cup. Again, Philips product designers have indeed taken note of the science behind occurring spillage factors. Design-wise the kettle won't win rewards. Or blow off a lot of hot steam about any fancy innovative patents - nor thrilling consumers into buying the product because it sings the British national anthem while in operation. Personally, I prefer the comforting rhythm of water boiling for three minutes twenty second - at least I know its working and the notion reassures me. As I'm not a member of the green brigade I am covertly pleased the 66% boast of energy saving resources is purely hot steam.
A boiling hot message for the green tea party.
If, I don't get any responses from Ofwat (water regulator), regarding Philip's energy saving claims (water usage) due to using the Philips HD4644 kettle. The next stage will be an email to the green party - I'm sure they'll be interested and do their own research - and on the findings will publish any positive green results in their manifesto and hopefully use a lot of energy resources up in the meantime.
Recommended - because it's NOT energy efficient - but simply boils water.
Summary: Philips I Thought You Would've Known Better!
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