I'm 36 yrs old and have always had good skin. However, as I approach the big 40, I've noticed fine lines and redness. I also moved to Tucson, AZ (the driest place on earth!) and was warned it would age me. I heard so much about La mer I thought I'd give it a try. I love it. It's no miracle but it hydrates like a dream and has helped even out my skin tone. The redness has subsided and my skin is plump and glowing. It's pricey but if you use it as directed, it should last a couple months. If you can splurge, I say go for it!