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Sony's approach to lifestyle integration is represented by the VAIO concept. VAIO is a graphical interpretation of the convergence of the analog and digital worlds. It also represents Video Audio Integrated Operation and the important role the Sony PC plays in fostering the convergence of audio, video, computers, and communications (AVCC). Additionally, the signature mark provides a distinctive identity for all Sony AVCC convergence products. The VAIO concept is fundamental to creating a new entertainment, information and communications experience for consumers.