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This is one of the best plump lip glosses out on the market at the moment. Most other products similar to this don't actually do what they say the product is for, this one does - although it doesn't last as long as you'd like, most women reapply lip gloss every hour or two anyway so as long as you keep reapplying, your lips will continue to appear more plumped! Once applied to the lip, within around 30 seconds or so you start to feel like a tingling sensation, I assume this is how you know it's starting to work. When I first used this, this sensation felt a little uncomfortable but you do get used to it, and to me now it's quite a nice feeling. Although this product does work, it does have its downsides. With it being a clear lip gloss, after so many applications, should you want to apply over lipstick or have traces of foundation on your lips whe applying, the applicator becomes stained and then tints the gloss so it's no longet "clear" this is rather disappointing especially as the other downside is the cost of the product. £29 is quite expensive for a lip gloss in my opinion, but as I said at the start of this review, it does work! I would recommend this to anyone, but i'd more so recommend the coloured glosses, they have the same effect without the disappointment of you losing your clear gloss color after x amount of applications.