“ Brand: Simple / Texture: Cream / Type: Moisturiser / What it does: Moisturizes, „
Approximately a year ago I received a small prize in the post, totally randomly, I had won a little tube of Simple, Kind to Lips, Intensive Lip Moisturiser.
Receiving a freebie is a wonderful way of testing a product that you probably would not normally have bought.
Like many people I suffer from dry, cracked lips in the winter - my usual treatment is the traditional sort of lip balm, which is usually very effective, and easily available, so I have never felt the need to try another product.
This lip moisturiser comes in a small tube, it is a 10ml size tube and is not applied in the same way that regular lip balms are applied, like lipsticks, it is more like a cosmetic product- a sort of "upside down" tube, which is lightly squeezable with a slanted, firm plastic applicator from which the lip balm squeezes through.
I tried out this moisturiser when I had a stinking cold, which very typically always dries my lips out within a day or two - I was very pleasantly surprised, the moisturiser is a gel substance and applies to the lips very easily. I honestly didn't think that it would have any effect, as it felt too luxurious, like a rather posh lip gloss, and in fact it looked like lip gloss too - but I was wrong, the gel seemed to seal my lips and lock the moisture in. With traditional lip balm you feel a waxy type substance on your lips, but this feels like a thick gloss and it works.
I wouldn't say that my lips moisturised any quicker than the usual balm, but it was certainly just as effective.
I now find that I use this moisturiser regularly, even when my kips are ok, as it feels so nice.
The original tube has long since run out and has been replaced, this product has now become a regular item in my handbag and used most days.
It costs around £3 from supermarkets and chemists.
It contains Glycerin, Pro Vitamin B5 and Vitamin E and has no perfume or colour.
Defiantly ten out of ten for this product
During the winter months I often suffer from dry, chapped lips and therfore always use lip balms to help soothe and keep my lips moisturised. I have used several of these products now with varying results and recently when I needed to buy a new one, I was attracted to this Simple Kind To Lips Intensive Lip Moisturiser on the shelf in a branch of Superdrug. At £3.05 this was more than I usually pay for a lip balm, but reading the packaging and awareness of the Simple brand and their products, I thought this would be a decent product and it would be money well spent.
This intensive lip moisturiser from Simple claims to be full of moisturising goodness containing Pro-Vitamin B5, Vitamin E and Glycerin to help to keep dry lips in good condition. The moisturiser is designed to lock in moisture, keeping your lips smooth and moisturised and prevent chapping and blistering.
Simple state it is a perfect blend of ingredients to care for dry lips and enhance them with a natural gloss. And as you would expect with Simple products, it is perfect for sensitive skin.
The product comes packaged in a tiny little tube, with a screw lid and contains 10ml. It is a perfect size to fit in your handbag, which is a good thing, as you are directed to apply this product to your lips frequently throughout the day.
I was aware that this lip moisturiser is meant to also enhance your lips with a natural gloss but I was unprepared for just how glossy this product actually is.
Indeed I had expected this to be more of a creamy product which may leave a slight shine on my lips, but instead I found the lip moisturiser to be clear and quite thick just like some lip glosses I have used from time to time. It is unlike lip balms I have used previously and instead of being absorbed into my lips, it seemed to just coat the surface like a lip gloss does.
I couldn't help but feel disappointed. My lips were feeling dry when I applied it for the first time and instead of feeling moisturised it just felt like I had ran a lip gloss over the them. I couldn't feel any difference and my lips did not feel smooth as they have when using other products, they just felt sticky as they can do when using lip gloss. I have long hair and found it was sticking to my lips after applying this and going outside in the wind. Also I would imagine if my lips had been chapped then this product wouldn't actually do anything to soothe them. I can honestly say that overall it felt no different to using a lip gloss.
After continued use of lip balms and vaseline balms my lips have felt smooth and moisturised and any chapped lips I have experienced have been soothed by the product. However despite continued use I cannot say I achieve those results with this product. I suppose it is better than using nothing at all as it is offering some protection, but it is not the moisturising, protective soothing product I expected.
I would think 'intensive lip moisturiser' doesn't describe this product accurately in my opinion and I won't be buying it again. There was nothing intensive or moisturising about this for me and all I can say is that it is a decent lip gloss which is maybe protecting your lips somewhat, but when the word 'intensive' is used in a product description, then I think I am right to expect a little more than a lip gloss!
Simple Kind To Lips Intensive Lip Moisturiser is still priced at £3.05 in branches of Superdrug. I bought this thinking it would be a good product and the price meant I was paying for quality. However, my experience of this tells me that you aren't always guaranteed a great product just because you pay more for it. There is a saying that you get what you pay for but I certainly didn't get it with this product.
I got a free sample (full size) of this product two years ago when I signed up for a website called super savvy me. The idea was that I used it and someone contacted me to review it. I never got contacted so the tube stayed in the back of my bags of many beauty products. I was always really happy with my lip care routine so never felt the desperate need to try something new. It wasn't until my latest blistex lip cream ran out, and I was stuck at home with dry lips that I remembered this product and dug it out to try out. I have been really pleasantly surprised, so I almost wish I had tried it earlier!
Price and availability:
Although I got this for free, before writing my review I had a look for it in a couple of shops. The product has a wide availability, I have seen it in Tesco, Sainsburys, and Boots as well as being widely available online. I have seen the price vary from two to four pounds, which shows you need to shop around and if you like this product, when you see it cheap maybe make the most of it and buy a couple. It is a small and light product, so in theory postage should be reasonable if you buy it on line.
Packaging and application:
The product comes in a cardboard box which is 100% recyclable. In the box is housed a thick plastic tube, with a thicker plastic nozzle on the top. When you squeeze the tube, a small amount of the product comes out through a pin prick hole on top of the nozzle. Sometimes with these products they are hard to manage exactly how much you dispense, and you can end up wasting a lot of material, but this is not the case with this product. It is easy to get the amount out you need and not too much or too little. The product is nice and small so easy to carry around in your handbag. It doesn't get damaged easily and is quite secure, so there is minimal chance of it leaking all over your stuff!
The product is like a clear gloss. It is not waxy or creamy. It is a sheer, clear product. I find it glides on your lips very easily, and gives nice even coverage. It feels like it will be sticky, but it is not annoying, and therefore when the wind blows you do not find your hair all stuck to it like I get with actual lip glosses.
The product makes your lips look lovely and shiny. It looks like you are wearing a clear lipgloss, which is a great boost for the start of the day. I have also combined this with some of my drier, harsher lipsticks to give them the boost they need and to be kind to my lips.
Not only does this lip care cream have the benefit of making your dry chapped lips look good in the short term, but it is really good for them in the long term too. After use my lips stay soft and smooth all day. That's right, the effects of the product last 24 hours! The visual glossiness fades within a couple of hours, but your lips definitely stay soft for a long time afterwards.
I really like the ease of use of this product and how good it makes my lips feel. However, unfortunately there is one downside. This product makes my chin greasy. As this is a problem area for me it does contribute to me getting extra spots which does not make me happy! I think the product slides down a tiny bit during use and soaks into my skin.
I find this with vaseline too, but to a much lesser extent with this Simple product. The good news is as I dont have to apply it very often (about once daily) that this is not a huge problem. I do really like this lip care product, and if I saw it on special offer I would definitely stock up!
I don't have sensitive skin so have not really explored the simple range. However I do have very dry lips and wanted something that would be effective and kind to my lips at the same time. The lip moisturiser comes in a small squirty tube. This makes it easy to apply and carry in your handbag.
The product promises to:
* Soften, smooth and improve skin condition
* Hydrates and nourishes
* No perfume, no colour so it won't upset your skin
The product itself is a clear and gel like. I only need a pea sized squirt for each application which I can then spread over my lips. There is no taste or artificical smell like some lip products I have used. I must say this is the best natural lip moisturiser I have used. It definitely works and for once I am glad that a product actually DOES what it says on the tin. Due to the fact that it is scentless and colourless it would be ideal for all ages and all members of the family. As a 10ml tube you don't get an awful lot for your money as I do need to keep reapplying throughout the day. The only competition this product has in my eyes is Carmex which is also great and the little tub goes a long way.
Simple Kind to Lips Intensive Lip Moisturiser:
A while a go I got a free sample of this in the post and used it couple of times before loosing it in my drawers and forgetting about it. Recently I have been getting seasonal bout of nasty dry lips and so when I spotted this I grabbed it out and started using it again.
I don't normally like Simple products as I like things to smell nice and my skin, although it can be a little sensitive can handle natural fragrances. I also haven't ever found Simple products to be that effective so I wash kind of surprised when I liked this.
The lip moisturiser comes in a little white plastic tube with a screw cap and a useful slanted applicator; the products comes out of a hole in the middle of the applicator and it is easy to accidentally squeeze out too much but after a few uses you get used to the mount of pressure needed to dispense the right amount. Because of the slanted nature of the applicator it's easy to spread this out over your lips without getting sticky fingers, so it's ideal for use at your desk etc.
I will say that I don't really like the fact that this a thick lip gloss; it clings to your lips making them feel sticky and is very, very glossy. I don't like the glossy pout look so I only use this at home normally just before bed so it gets the most chance to work before being worn off.
Being a Simple product this lip moisturiser/gloss doesn't have a scent or a taste and although I would prefer both I can live without it. The packaging states that it contains 2 vital minerals and 1 skin loving nutrient but to be honest I tend to disreguard most of the things written on the packaging of my cosmetics as I find they often bare little resemblance to the truth.
After a couple of uses I find my lips start to feel softer, it isn't an almost instant thing like with a lot of lip balms but it feels deeper and certainly lasts longer than a lot of the lip balms I have tried which seem to need to be constantly re-applied. I am happy enough with the results to keep using this product but because I prefer flavoured lip balm and dislike the glossy look I probably won't buy it again when this has run out.
At £3.05 (at Superdrug) I think this product is a little expensive as you do use a fair amount with each application.
It is horribly cold outside and has been for a while; the wind whipping around me and the rain battering my face has left my skin in dire need of attention! I have many lotions and potions for my face, body and hands but not so much for my lips. This could possibly be because they are a small part of my body I forget about them or that I use glosses to aid in moisturisation? I don't know. But I do know I have been left with red sore chapped lips :-(
I popped down into town and picked up Simple Intensive Lip Moisturiser- this costs £3.05 from Superdrug for 10ml of product. About a mid priced lip salve- I went for this brand as I previously have bought Simple products and have always been impressed by them.
Simple Intensive Lip Moisturiser comes in a little white tube with a screw cap and then the clear white liquid/goo can be applied directly to lips. I like this as I hate getting all my fingers sticky with vaseline and the like and the applying it urrrggg!!
The lip moisturiser is enriched with vitamins and active ingredients which nourish dry lips, and as with all Simple products is suitable for sensitive skin.
As my lips were in terrible shape, I began applying it several times a day, it is unperfumed and tastes neutral and thus I had no desire to lick it off! It glides on to lips without feeling sticky and even after 30-60mins after application I can still rub my lips together and feel the moisturiser there. It wasn't heavy on my lips which was nice and gave them a beautiful sheen- similar to wearing a clear lip gloss.
After a few days I noticed a great improvement in my lips and they are now far less chapped and sore and I can smile without being in pain:-) I am now going to be good and carry on using the moisturiser to prevent me from getting in the same situation again!
Having been unable to afford my usual Gale Hayman lip lift lip care product for about 6 months I have been on the hunt for a simple lip moisturiser that could take it's place, albeit on a temporary basis. I thought I had found it in Blistex lip relief cream, which is excellent but still lacked a certain something.
On my next shopping trip I was topping up on simple products for my girls in Superdrug when this 'Smple Kind to Lips Intensive Lip Moisturiser' caught my eye, at £2.99 it was a little more than I was hoping to pay, but the blurb on the box (white with green writing) about how natural, moisturising, and vitamin enriched it was lured me in.
On opening the plain white squeezy tube (with the usual characteristic simple green script and swish of green matching the box) I was confronted with a plastic shaped tip, a little like a lipstick with a hole in the middle. I don't like these applicators as it feels messy and imprecise. I thought that it would be worth the mess though as I realise the product is more important than the packaging.
As I squeezed the tube, and squeezed again, it felt somehow as if the tube were already half empty and it took some fiddling to get the product to pop out of the aperture. When it did I was surprised to see it was a clear gel, a bit like a lip gloss. This is exactly what I didn't want, but again I gave it the benefit of the doubt, thinking that the ingredients seemed to imply that it would moisturise and not simply sit on the surface. So on I whacked it and managed to get most of it on my mouth, and not much in my hair at all.
I didn't like the texture, but it was innocuous enough in other ways as there is no flavour or scent, pleasant or unpleasant and it isn't particularly sticky. It does look glossy on application but that soon wears off, or sinks in, I'm still not quite sure which. Once the initial gloss disappeared my lips start to feel dry again very quickly, which shouldn't really happen with a moisturising product. As mentioned further on you are instructed to apply this frequently during the day, but if the product is moisturising that shouldn't be necessary. Moisturiser is supposed to restore the water balance in your skin, so shouldn't need topping up for a while. A barrier product would need topping up more often as it is simply stopping water evaporating from your skin, and preventing external factors like wind, or central heating from speeding up this evaporation. It often wears or ubs of fairly quickly. To me this product feels more like a barrier than a moisturiser.
This is what it says on the tube.
2 vital vitamins, soften, smooth and improve skin condition
1 skin loving nutrient, hydrates and nourishes
0 no perfume no colour
for best results apply frequently to your lips throughout the day.
These vital vitamins it seems are pro-vitamin B5, which it claims actively restores softens and smooths, and vitamin E, to moisturise and improve skin condition.
The skin loving nutrient is Glycerin, which 'hydrates and nourishes'
Nothing startling or particularly exciting there then, but then again it is called "Simple". Unfortunately this product for me does not live up to the claims made for it. I have nearly finished the tube now, mainly because it seems to have a rebound effect. You really do need to apply it frequently through the day, as I find that before one layer has completely sunk in my lips are already starting to feel uncomfortable. While this is actually sitting on my lips they feel plump and moisturised, but also a little sore as if they are chapped underneath somehow.
This is a fuller list of ingredients, it doesn't look as simple as the one above does it, although some of this is part of the above list. Although this may look like a lot of chemicals Simple are so confident that it is all natural that they provide a search glossary on their web page, which allows you to see what each item actually does.
Paraffinum Liquidum, Bis-Diglyceryl Polyacyladipate-2, Glycerin, Butylene/Ethylene/Styrene Copolymer, Ethylene/Propylene/Styrene Copolymer, Panthenol, BHT, Tocopherol, Pentaerythrityl Tatra-di-butyl Hydroxyhydrocinnamate
Simple are known for their lack of irritating ingredients and being kind to skin, but this lip product is probably one of the worst I've tried. It does very little to moisturise my lips, I might as well use vaseline. Actually although Vaseline does not really moisturise, but forms a barrier to allow your own lips to balance their moisture content and keeps it locked in I find it better than this. The Simple product seems to actively dry my lips. They are left feeling sore, and parched if I forget to reapply often enough, which is something that very rarely happens with other balms and moisturisers. If I had been near a shop again since buying this I would have stopped using it altogether and replaced it by now with another product, however this is marginally better than nothing, so until I can get hold of something better or even Vaseline it will have to do.
Although Simple products claim to be fragrance free and kind to the skin there is something in this product that my skin really does not like. Possibly I have a reaction to one of the ingredients, whatever the reason for my tight and sore lips this is one I will be avoiding like the plague in future.
I'm one of those people who are very prone to dry, cracked and chapped lips and I seem to suffer with them all year round! I've tried various products in the past and being an avid fan of Simple and their range I decided to try this.
As with all Simple products, this is natural and doesn't contain any perfume or colour - great for people with sensitive skin like me! This moisturiser is also packed with vital vitamins to soften, smooth and improve skin condition. I was a little skeptical at first but I gave it a go anyway. After a couple of days using it (applying frequently throughout the day) I noticed a vast difference. My lips were no longer sore and dry, the cracks in my lips were very improved too. On the tube it claims that it hydrates and nourishes and I can honestly say that it does what it says on the tin so to speak. I'm not a fan of flavoured lip balms so was very happy that this has no flavour what so ever, when I apply it, it gives my lips a lovely gloss. The only thing I can say that's bad about it is that it is slightly greasy and I've found it can be a tiny bit sticky. Other than that it's perfect! A must have, especially as the harsh weather will soon be upon us.
Simple are such a well known brand that I feel we sometimes expect rather too much from their products. They are marketed in such as way that we almost feel they are an uber product, that can work miracles where other products cannot.
Having tried many of the range of Simple products, I can say that I have found some better than others, there are some products I would recommend and some I wouldn't. One item I would recommend is the Simple Kind To Lips Intensive Lip Moisturiser. It really is one of the Simple of products range that I have enjoyed using as it does what it claims it can.
A friend gave me the Simple Kind To Lips Intensive Lip Moisturiser as she had received 2 from a trial promotion and so she kindly passed one on to me for me to try out. I wasn't expecting all that much from it really, as I have found that some lip care products such as the No7 Protect & Perfect product to be a complete waste of time and money.
Simple Kind To Lips Intensive Lip Moisturiser comes in a teeny little tube, mine had just 100mls of product within it. The product claims to be an intensive product so it should be able to deal with even the most dry and chapped lips.
I must say that even though I used the product during winter time, it didn't have too much of a run for its money in that way, as I always keep well moisturised to avoid that horrible dry and cracked feeling. I can say however that I found the product to have really good staying power when applied to the lips and went on really smoothly and effortlessly.
The texture of the product is really light, but not too runny. In fact I would say its the perfect consistency for a tube based lip care product. Its clear gel goes on well, with no lumps or bumps to it. Its not sticky and doesn't dry up too quickly either. I didn't find it had any strong taste to it, which can very often be a bugbear, when you end up with a flavoured lip care product thats not what it claims it is.
The tube of Simple Kind To Lips Intensive Lip Moisturiser that I had was a very plain white matt tube, which had an angled applicator built in. I would say that due to the unfussy way the product is packed, that a man or a woman could use the product, as it doesn't give out girly vibes at all.
I see this as a unisex lip care product that can keep your smackers in fully kissable working order all year round. I would advise lads to apply this sparingly though as when you apply it thickly it does have a nice lightly glossed effect, but when applied lightly its not very noticeable at all.
Looking at the product now I can say that it claims to have a range of essential vitamins included within its mix. It also has no perfume or colour, so should be safe even for very sensitive lips.
It mentions the fact that a certain skin loving nutrient is included that hydrates and nourishes and as far as I can tell this must be something to do with the glycerin that is in the product. There are vitamins B5 and vitamins E in the mix too, which are well known for their moisturising and softening abilities.
In summary I found that Simple Kind To Lips Intensive Lip Moisturiser was a nice lip care product that did what it claimed it could. Its something that I still use on and off when I need to and is one of the nicer products of this type that I have tried. I feel it is both suitable for men and women and is as un-perfumed and as natural as it can be. My rating for this product is a full 5 stars.
I bought this lip balm as a replacement for my superdrug apple flavour one, and as with the other simple products I use I was happy with the result. The packaging is blessedly free of pink, blinding orange and the other radioactively bright colours many lip products are packaged with, and instead follows the white and green colouring characteristic of the brand. As is usual for the simple brand there are no perfumes or colours added.
When applied this product does have a slight taste, although its not unpleasant I wouldn't say its exactly nice either, but it is certainly an improvement of some "strawberry" flavour lipgloss available (you know the kind, actually tastes like calpol and often smells faintly of wotsits). It is easy to apply evenly, and does not act like some sort of clammy lip glue, instead it provides a slightly shiny non sticky coat that lasts a while and helps stop your lips becoming unsightly in the winter months. After using this for a couple of days in place of a previous lip balm I did notice a difference in the softness of my lips, but the difference in two days is the same achieved by two uses of vaseline. It does leave a see through lip print on glasses if you drink not long after putting it on, its only when the lipbalm has worn off a bit that you don't get that. I think my biggest problem with this product is getting the last bit out of the tube, even if you roll it down like a toothpaste tube there is some that refuses to come out.
If you want a basic way to soothe dry lips then this is definately worth a try, but it does need re applying more than i'd like.
A few months ago during the depths of winter I was starting to suffer from dry, chapped lips and I made a mental note to buy some lip balm next time I was at the shop. The next day, this Simple Intensive Lip Moisturiser dropped through my letterbox as if they had read my mind. I was asked to give it a go and give them some feedback on what I thought of it. I began using it straight away to help fight heal my awful chapped lips, but did it actually work?
This new intensive lip moisturiser from Simple claims to have 2 vital vitamins, 1 skin loving nutrient and 0 perfume or colours. Simple claim to be the experts of sensitive skin and although I'm not a frequent user of the brand, that's because when I have used products made by Simple in the past I haven't found them to be particularly brilliant or special.
This comes packaged in a tiny little tube, which has a screw lid and contains 10ml. It's tiny and easily lost in your handbag. The back of the tube states to apply to your lips frequently throughout the day.
I was expecting this to be more of a creamy, balmy type of moisturiser so I was surprised when it came out clear and thick like a lip gloss. Once this was on my lips I was rather disappointed as it's not a balm at all really, it's thick and glossy and doesn't absorb and this isn't what I was wanting or expecting. My lips were dry and chapped so applying gloss to make them stand out was the last thing I wanted, but this is what the moisturiser did. It doesn't smell of anything but its thick and hair sticks to it easily. Still, I did hopes it might moisturise my lips and help heal them so I stuck with it.... for a while anyway. Unfortunately it didn't ever deliver a good result for me. I did apply this frequently for a few days but I may as well have been applying a lip gloss it really didn't feel as if it was helping to moisturiser my poor dry, chapped lips at all.
Would I recommend this? Well if you are indeed looking for an 'intensive lip moisturiser' as the name of the product suggests, I would say don't buy it! If however, you are looking for a thick lip gloss, then this is for you. I personally found it to be rubbish and I'll be sticking to good lip balms in future, as I've been sorely let down by this not-very-intensive moisturiser. I'm so glad I didn't pay for it! On a further note, when I posted some feedback on the Simple website, where comments are moderated before appearing on the site, my comment never actually appeared. Instead you had pages of praise for this rubbish product... well you know the truth now!
I can't actually find this to buy anywhere on the Internet but on the Simple website it does state it's available to buy from Superdrug. For more information you can visit: www.simple.co.uk
Months ago I signed up to the Simple website, becoming a 'VIP'. Occasionally I get emails from them and special deals.
A couple of weeks ago though I received this in the post from Simple, with a compliments slip, offering it to me as a trial.
The tube I received is 10ml in size, the packaging is the usual Simple range fair - lots of white and different shades of green, with the Simple logo across the top.
On the tube it tells me the product is 'Kind to Lips Intensive Lip moisturiser'.
At the base of the tube it informs me it contains 2 vital vitamins (although not which 2 they are), 1 skin loving nutrient (again, I'm clueless) and 0 perfume or colour. The lack of colour and perfume is the least I would expect from a product in their range, it's generally why I buy their stuff!
So, I find the packaging is trying to tell me how good it is, but I'm not completely convinced. It sort of annoys me when these claims are made, but then you have to go digging for the real information.
A look at the back of the tube does not give me any more information on the ingredients, it does however tell me that both the tube and the screw cap are recyclable so they redeem themselves there a bit.
The instructions are simple (ooh haha) - apply frequently to your lips throughout the day.
So does it work? Well, yes it does. A small amount goes a long way, it's not too thick or too thin in consistency. It comes out as a clear gel, you can either apply directly to your lips, as they applicator is shaped, or you can apply it to your (clean) fingers and rub on.
I like the fact there is no taste to it, I can drink my coffee and it still tastes like coffee, not fake strawberry'd coffee (I know that's not a real word lol).
It glides on to your lips very easily, and it does stay there, it's not greasy which is another bonus.
Finally, it does appear to work. My lips do feel very soft, no cracking, no chapping, even though we are appear to have descended back in to winter again!
Definitely one to keep with you in your bag. It takes up no space at all, the tube is handy, and with Simple, you really do get what you expect.
I actually got this product for free after sending of for it with a voucher; I didn't really expect much to be honest as I haven't been overly impressed with the simple range from other products I have used.
I ordered it because my lips are constantly dry or chapped, in the winter they are chapped from the cold and in summer they are dry from the heat so I can never win
The product comes in a small miniature toothpaste shaped tube with the lid being at the bottom, the product is very small but that's perfect to popping in your bag or in your pocket.
All the information you need to know about the product is on the back of the packaging including how to use it (although its not rocket science) and then there is a list of ingredients also.
If you unscrew the lid you will find that the nozzle where the moisturiser comes out is flat and slightly tilted, this is so that when you come to use it, you can apply it straight to your lips from the tube. All you have to do is squeeze the bottle gently and them apply to your lips.
Be careful when squeezing thought as the first time I used it I squeezed too hard and it went everywhere!
The actual moisturiser is a clear colour and is quite thick; it is more of a gel than a lotion. It doesn't have a particular smell to it either but that goes the same for the majority of the simple range.
As it is a gel it is quite thick so you can tell you have it on your lips, you don't need to apply much as a little goes a long way.
As soon as I applied it my lips felt supple straight away! After about half an hour it has completely soaked in and it left my lips feeling really soft.
I now use this everyday during the hot weather it keeps them nice and hydrated and during the winter it keeps them, nice and supple so it really is a good product.
I believe you can buy this from most places now, but I no for sure they sell it in Superdrug at around £3 and the tube size is 10ml, its quite expensive in my opinion but once you have tried it you won't change it.