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I was given this lip balm as a Christmas present from a relative, and I have to say I do like it a lot! When applying it for the first time I felt a guilty twinge, as if I was cheating on my tried, tested and dearly-loved Vaseline, but as time has elapsed they have learnt to live with each other in relative harmonium!
The tin itself is slightly smaller in diameter than a pocket-size tin of Vaseline, but it has greater depth, so there's probably about the same amount of product in each. I thought the tin had a very classy design, with the rich, dark colours promising richness within the tin. However I would say it's not something you'd want to put in your jeans pocket because it would probably stick out a bit.
As for the lip balm itself, it's a pale peachy colour which shimmers in a pearlescent sort of way. To apply it, I use my little finger to get a small amount of balm from the pot and proceed to smooth it over my lower and upper lips. It has a rather sticky, almost gloopy consistency, especially when it is warm; however I would say it is not unpleasant. It also has a fruity aroma about it, not unlike apricot, but in my opinion it does smell more like artificial strawberry flavouring! It smells so fruity that sometimes I lick it off my lips, but this isn't really a good idea because, as with most lip balms, it doesn't taste as good as it smells, in fact it tastes a bit like soap! I have noticed that it makes my lips look slightly paler, but only very slightly. It also gives them a shimmery glow. However, if you have chapped lips (like me) then it only serves to soothe them for a short while, maybe up to three hours maximum, so you do end up applying it a lot throughout the day. It hasn't done anything to heal my lips either, but then I suppose it doesn't claim to be able to do so!
The relative who bought me this lip balm rather handily left the price label on the bottom of the tin; it costs £4.85 from the Body Shop. To me, this is too expensive for a lip balm, especially one that you have to apply such a lot in order to keep dry lips at bay. Other more popular lip balms on the market such as Vaseline and Carmex are not nearly so expensive, and in the case of Carmex it actually does heal your lips. Saying that, I have probably worn this lip balm every other day since Christmas and there is still more than three-quarters' of the balm left, and so perhaps I will still have some left by next Christmas!
Overall, this is a mixed review. I love the smell and the shimmeriness of the lip balm, and I like the way it makes my lips look. However, I don't think it is particularly good value for money, and my lips still get as dry and chapped as ever; therefore I don't think it would be a particularly good investment.