When I recently went to the cinema (Odeon) I was told about their new reward card known as Odeon Premiere Club. I personally feel that they should have done this years ago, but anyway it's here now so that's what matters!

Obviously the more times you visit the cinema the more points you get, you can also use your card if you buy tickets off the website, which is something I do frequently when going to see a film on a Wednesday or Friday night.

You get ten points for every pound you spend. As films are around £7 to see these days that's 70 points (I know I am a maths genius). But it's all very well collecting points, so what about spending them you ask....well that's simple! You can spend your points on anything that you're purchase at the cinema, below is a guide:

Small soft drink = 300 points
Small sweet or salted popcorn = 400 points
Standard seat ticket = 800 points
Premier seat ticket = 1000 points
Gallery seat ticket = 1500 points
IMAX & 3D ticket = 1100 points

One of the problems with the card is that it isn't free. I really hate that about reward cards! You can buy the card for three different prices too, but that means it comes with different amount of points already on it. I just went for the cheapest option at £1.99, where you get 100 free points. There are also options for £4.99 getting 500 points and £9.99 getting 1000 free points and double points for a month.

You can get the card two ways, either sign up on the website or ask in your local Odeon cinemas and you get the card straight away, you just need to go online and activate your card or fill in your details on the form with the card and send it off in the prepaid envelope. I did it online as it was much easier and less hassle. The website is easy to use and you can track how many points you have on there too.

Since getting my card I have only seen one film for free, but that is still one film more than I would have seen had there not been a reward card, so thank you Odeon. My advice to all you film lovers would be...sign up now!