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4 Reviews

Asda magazine offers fast, easy recipe ideas, a wine guide, competitions, health articles, fashion tips, ideas for family days out and kids parties / Published: Monthly / Publisher: Publicis Blueprint

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    4 Reviews
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      23.09.2012 17:51

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      Having just returned to shop at Asda after 12 months to purchase a gift for my granddaughter i picked up an October Asda Magazine.What a wonderful magazine it is!!! Full of good None OTT. recipes,shopping idea's,I cannot wait to try the Lemon Heaven roulade at £3.00 it looks delicious, and helpful info. Best store magazine by far! I think other large super markets could take a leaf out of this Asda magazine!!All it needs is a crossword and thats me set for feet up, time out, and a cup of tea.Many thanks. Marian.

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      17.12.2011 21:08
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      A nice little freebie with some great recipes and articles

      I always look out for the latest Asda magazine and love getting new ideas for meals and use the coupons when they are for things I would usually buy.

      Asda magazine is a free supermarket magazine that is available in store, typically by the tills but in some stores is also placed in racks by the entrance and exit. The magazine contains around 100 pages per edition and has a mix of adverts for Asda products, recipes, George @ Asda items, coupons, competitions and articles.

      The magazine contains approximately 30 recipes per edition which are usually seasonal, so this month it contains festive recipes. The recipes are very much geared towards family life meaning they are usually cost effective (especially as a price per serving is provided for each recipe) and are typically quoted as making 4+ portions. The recipes are well explained and are clearly marked in terms of complexity and how long they will take to make.

      There is also a page dedicated to wine, giving suggestions on the best wine to serve with different meals.

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      29.05.2011 20:21
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      A good freebie that's worth a look

      If you ask me, it is always worth picking up the monthly edition of this magazine (you will find it in store at the end of checkouts). For a start it is free so if you don't like it you won't have lost anything but you also might gain as each issue has vouchers for specific products which you normally have to spend during that month. There is a mix of stuff in here from the latest clothing collections, to beauty tips and entertainment reviews. Normally there are some quite good competitions as well, for example this month you can win a laptop or one of two 40 inch televisions. Mainly though, I pick it up for the seasonal recipe ideas - this month the focus is on strawberries and there are some delicious looking illustrations accompanying them. As you can expect with a free magazine there is a large element of advertising included in the contents, however, this is blended well with the articles and doesn't stand out like a sore thumb. There are some parts of this magazine that I find boring because they are irrelevant to me, such as articles about child nutrition, but to be fair I don't expect to like everything about it, and there is a bit of something for most people. Overall, it makes a good coffee break read and I often rip a couple of recipes out to add to my ever expanding pile of things I'd like to make one day!

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      02.05.2011 19:07
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      wish I could pick up every edition

      Asda magazine is available for free from Asda stores on a monthly basis. It is glossy and handbacg sized and typically runs at about 100 pages, so is one of the larger free supermarket magazines around.

      It typically contains around 30 recipes an addition and more are available via the Asda website. These recipes are, to me, the strongest part of the magazine. They are very well chosen and whilst they do put an onus on using Asda branded components they are still highly usable. For instance, the Asda branded ingredients that they do choose generally have equivalents in other stores.

      They are also geared towards a family market which means that they are proud of the fact that they are cost effective and easy to make in family-sized portions. Most of the recipes give preparation times to aid with this as well as 'price per serving' . the recipes vary in length and complexity (but are never above moderate.) and are explained very well, sometimes containing photographed steps. However, they do not typically contain nutritional information so this is something to watch. That said, a number of the recipes will be seasonally based and as such will contain a certain element of seasonal produce ie veg. There is also a strong emphasis in getting children involved with the cooking

      The magazine is also worth picking up in that it contains a number of vouchers on a wide variety of products.

      Aside from the obvious onus on food that you would expect, there are also sections on wine, health, beauty, George fasion, homeware, travel, readers letters, cultural highlights for the month and competitions.

      I am not going to pretend that this by any means comprehensive for a magazine, however what is contained within makes for a surprisingly satisfying read given that it is free.

      Of course, it is always going to actively promote Asda products but I was surprised as to how much useful general information there is contained within, particularly regarding health issues which I actually think is quite responsible given the wide audience that it is likely to receive.

      It does feel like a magazine which is making effort to connect with its audience. The articles as well as the recipe are very family centric and feel like they may be a response to feedback that they have received from their readers.
      It is also nicely put together, not slick perhaps but colourful and readable. The text is sparing and to the point. And whilst you would expect it to be quite heavy on the adverts, it is not actually that bad - sticking instead to focussing on Asda products where it needs to.

      The Christmas edition tends to be particularly strong, containing a good mix of traditional and alternative recipes and ideas for the season.

      In conclusion, whilst I am not able to visit Asda on as regular basis as I would like to pick up this magazine, I am always pleased when I do. Whilst you will not obviously get the depth and longevity of reading that you would expect from a paid-for magazine - there is a surprising amount that you can get out of this and I can usually get a number of recipes from any edition that I will use again and again.

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