Attitude

In its ever-relentless pursuit of the pink pound, the popular press has spent the last few years trying to publish a credible magazine for gay men. Gay Times has been in production for ever and a day, but has always lacked a trendy image, and has stuck to the basics of politics and classified adverts. Several contenders have come - and gone - but the only magazine that has continued to sell well is Attitude. Published by Northern and Shell plc, Attitude is a glossy monthly magazine that features a selection of articles on fashion, music, relationships and things to do. For all its much-vaunted position of superiority - and innovation - it is a magazine that I only buy ...

Attitude magazine is an award winning, gay lifestyle magazine owned by Trojan Publishing. In recent years the magazine has changed hands numerous times, and had some distribution and publishing problems in 2007, stopping the January and July editions making it to the newsstands in that year, but since then the magazine has recovered under its new owners. Attitude is aimed at the younger gay market; mainly image conscious 20 - 30 year old gay men. The monthly magazine is often themed, such as the sex issue, the youth issue, the naked issue, and the porn issue. Recently the magazine has been moving in a new direction, taking on more political and ...

After sceptically reading this magazine, I really was suitably impressed. I thought any magazine geared towards a gay audience may either be really seedy or patronising, This is neither. Rather than shouting 'this magazine is for gay people, lets all do this' its a lot more intelligent. Whereas 'Sky' or 'Loaded' might review straight clubs, this reviews gay ones. Rather than havinga woman in a bikini, it might have a man in trunks. Granted it wont be everyone's cup of tea (what the hell is though?) but its got cheesey photo's, interviews, intelligent articles on current issues, fashion, beauty and loads of ...