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      23.08.2000 06:35
      Very helpful



      I picked up this new mag in the airport while I had a couple of hours to fill. It *looked* very promising.....an unusual cover and great lead article titles... The one which particularly caught my eye was the original and striking " If God is a woman, what is she like?" That, in addition to Susie Orbach on Anger, and "Why a Dog by your Side is better than a man" sold it to me immediately. It may even have had a decent freebie, but it obviously wasn't very memorable as I've forgotten what it was and whether there even was one now! I was disappointed with Aura, but this was because, like the other mag I picked up in the airport, it was aimed at a different age group to mine. Whereas B, the other mag I bought, is aimed at 20's, Aura is definitely for 40+. I'm only a few years off that, but those years are enough to make this a relatively uninteresting read for me. If you're in the designated age group, and want an intelligent women's mag, then you will probably like Aura. Among the writers featured in this month's issue are not only Susie Orbach (whose article I was particularly looking forward to reading and sadly found pretty unremarkable) but also Edwina Currie, the Rt Hon Helen Liddell MP, Paula Yates (unbelievably inane!)and Joanna Lumley. an interesting combination if nothing else! Aura is a glossy with fashion, home style, good housekeeping style recipes (a couple) and beauty and household tips...... I didn't stick with reading it, and it's a bit serious to be the kind of mag you'd flick through. None of the articles raised a smile (especially *NOT* Paula Yates) and I found it all a bit heavy going. I don't have a lot of time to sit and read mags, I prefer a book for that, but in a mag I look for something I can pick up and put down easily as well as some meatier stuff for when I have a bit longer. Aura for me provided neither, but I'd definitely recommend
      someone within the target age range to at least have a look.


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