Esquire

Ok so I'm a girl and so its not really aimed at me but I really enjoy my boyfs copies of Maxim and FHM so when I got a free copy of Esquire at work I thought I'd take it home for the boy to read. I thought I'd give it a quick perusal as usual but was hugely dispointed to see that it was trying to be too sophisticated......well If I'd wanted sophistication I would have bought Arena. There were no funny pictures of people who'd been bitten by sharks, no jokes, no good reviews and no lop sided looks at the world that only men can muster. It was in short lodged in a no-man's land...it failed to be interesting or fashion concious like Arena or funny ...

Esquire magazine is a monthly glossy publication aimed at the under 45 men’s market. The magazine focuses in on men’s fashion, health, shopping, gadgets and entertainment. Featured articles might include interviews with famous actors, politicians of the moment or successful entrepreneurs. Two social representations of masculinity are predominant the magazine. The first is the ‘cool cosmopolitan man’. He is the emotionally distant but rather controlled figure. He represents the prevailing hegemonic ideal of masculinity promoted by the magazine. The ‘cool man’ is invulnerable and fearless in the face of adversity but relies more on brains than brawn. He is ...

This is the upper class of the FHM dominated 'mag' world. Esquire is as their catch-phrase says "the sharper read for men". This could not be truer. Their articals don't have the immature overtones of that of maxim or FHM, although these are not to be dismissed (read my opinion on that). The team of writers tend to add more dry or sophisticated wit to their writing which you will not find in most other magazines. They also don't just interview the big busty brunettes (kelly brook in FHM - not that i'm complaining), Esquire resently interviewed Johnny Depp, this is the modern advancement in men's magazines, as they now ...